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Trends and predictions for XR in 2024

The Ghost Howls

Some of them have been brainstormed with Lorenzo Cappannari with whom I wrote an article a few months ago and who I thank for the collaboration ). The big players enter the field Google is back (Image by Samsung) One of the most encouraging signs of this new cycle is that all the big players are now in the immersive realities field.

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EU Accuses Google of Violating Antitrust Regulations

XR Today - Mixed Reality tag

The European Commission has hit Google with fresh accusations of violating its antitrust laws, citing favouritism for the latter’s own advert services over rival firms. According to the Commission’s statement , Google abused its position over the last nine years by offering better treatment to its AdX exchange.

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The XR Week Peek (2022.03.22): Quest to feature new parental control tools, Google acquires Raxium, and more!

The Ghost Howls

This newsletter is happening one day after because on Sunday I was traveling, so I had to spend my Monday reading online articles for this roundup while I still was confused about the time of the day and the night. It was even featured on Google News. Image by Google). Google acquires micro-LED startup Raxium. Upload VR).

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How to Build a Location-Based AR Application

ARPost

Since the market size of augmented reality solutions is expected to reach $209 billion by 2022, it’s no surprise AR is a trend for a handful of industries like gaming, media and entertainment, advertising, and others. You all know about the Google Translate application. Entertainment. Google’s ARCore . Healthcare.

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How the Stock Market is Showing Faith in Augmented and Virtual Reality (AR/VR)

ARVR

One-year price performance for MSFT, AAPL, GOOGL, SNE, and NVDA According to the latest report from Statista , the global augmented reality (AR) and virtual reality (VR) markets are rapidly growing and are forecast to reach a total of $72.8 One-year price performance for AAPL as of 2/3/20 Trending AR VR Articles: 1. Snap Inc.

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What Are The Biggest Myths About AR Advertising?

AR Insider

I’ve been writing about it for over a year, and working on related products at Unity for much longer. A lot of people assume that because AR is about bringing the magic of 3D and animation into the real world, it’s an entertainment thing. But it doesn’t stop at entertainment. Four Myths About AR Advertising. by Tony Parisi.

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The XR Week Peek (2023.12.26): WMR gets discontinued, Meta to showcase an impressive AR prototype, and more!

The Ghost Howls

More info Quest Pro can now track your tongue In version 60 of its SDKs for Unity and native code, Meta has added the functionality of detecting how much you are pulling out your tongue. I found it a very inspiring article, very different from the others I usually read.

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