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Case Study: Miller Lite Boosts Engagement with AR

AR Insider

Prominent sectors include industrial AR , social , gaming , and shopping. But existing alongside all of them is AR advertising. This includes paid/sponsored AR lenses that let consumers visualize products on “spaces & faces.”. Advertising is one of the most lucrative AR subsectors, on pace to reach $1.41

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Case Study: GREATS Shoes Uses AR for Brand Lift

AR Insider

Prominent sectors include industrial AR , social , gaming , and shopping. But existing alongside all of them is AR advertising. This includes paid/sponsored AR lenses that let consumers visualize products on “spaces & faces.”. Advertising is one of the most lucrative AR subsectors, on pace to reach $1.41

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Case Study: AR Helps Toyota Customers Accessorize

ARVR

Immersive marketing continues to be a leading AR use case. For the same reason, AR visualization has begun to develop in the automotive vertical. But Toyota has taken AR in another direction. To localize itself and overlay graphics dimensionally, the car itself is the AR activation marker that the app recognizes.

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ARtillery Briefs, Episode 42: AR Advertising Case Studies

AR Insider

A mong AR sub-sectors that we examine, one of the most popular and revenue-producing is AR advertising. We’re talking branded AR lenses in channels like Facebook and Snapchat that let consumers visualize products on “spaces & faces” through the smartphone camera. AR campaigns are happening throughout the funnel.

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Case Study: Zappar Brings 7-Eleven 2.7M AR Engagements

AR Insider

“Vantage” is AR Insider’s editorial contributor program. Authors’ opinions are their own. . Lessons from Zappar and 7-Eleven’s Fall Football AR Campaign. By using immersive technology and the notion of football celebrity, the app was able to tap into an emotive time for fans of the game.

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ROSE and Mastercard® Augment the Miami Design District in a New Immersive Experience

ARPost

Mastercard cardholders can see Miami’s Design District in a whole new light, thanks to an immersive experience from ROSE. Experience Miami’s Design District In AR. The newest experience on Mastercard’s “Priceless” platform is an AR tour of Miami’s Design District, led by CEO, entrepreneur, and art collector Craig Robins.

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7 Insightful XR Advertising Case Studies to Read in 2022

XR Today - Virtual Reality

Today, we’re going to be looking at some of the most impressive XR advertising case studies from the last couple of years, to inspire your team. The project started with 3D content creation, and is now evolving to include AR and VR presentations. Still not sure what XR in advertising could be capable of? Autoliv and Unity.