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Can Google Mainstream AR with the Power of Search?

AR Insider

As explored in AR Advertising Deep Dive, Part I: The Landscape , revenue could reach $8 billion by 2024. Continuing with Part II of the report, we “show rather than tell” with AR ad campaign case studies. Before getting into our next case study, what’s driving these campaigns? Deep Impact.

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The Top Augmented Reality Workshop Options for AR Education

XR Today - Augmented Reality tag

An augmented reality workshop isn’t just an excellent tool for developers and vendors planning to create AR apps. As augmented reality development becomes more accessible, with the rise of intuitive development kits and low-code, no-code solutions, workshops introduce various immersive opportunities. billion by 2031.

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Bollé Boosts Brand Image with AR, Part II

ARVR

AR continues to evolve and take shape. These include industrial AR , consumer VR , and AR shopping. is AR marketing. Among other things, AR marketing includes sponsored AR lenses that let consumers visualize products in their space. including AR creation tools and ad placement?—?could This field?—?including

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XR Advertising Case Study in Focus: Meta and MADE.com

XR Today - Augmented Reality tag

There are countless other companies already vying for attention in the same landscapes, like the Google search engines and social media platforms. With Augmented Reality tools designed to allow any company to create their own immersive ad experience, Meta has helped a host of companies reconnect with their audience.

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How Do AR Advertising Platforms Stack Up?

AR Insider

This post is adapted from ARtillery Intelligence’s report, AR Advertising Deep Dive, Part I: The Landscape. Prominent sectors include industrial AR , social , gaming , and shopping. But existing alongside all of them is AR advertising. But existing alongside all of them is AR advertising. billion by 2024.

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XR Talks: Where Does AR Add Value to Ads?

AR Insider

In the early market-building and “table-setting” phases of AR’s lifecycle , one bright spot is advertising. Brands are attracted to AR’s ability to demonstrate products in immersive ways. “AR is going to revolutionize media and marketing. billion spent last year.

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Will 75% of Businesses Adopt AR in Two Years?

ARVR

AR continues to prove it’s value and efficacy as a shopping tool. The former includes usage figures that continue to roll out from AR leaders. For example, Snap reports 200 million daily active AR users, while Facebook reports 600 million monthly AR users. Google Lens?—?another another form of AR shopping?—?is

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