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Is Dwell Time AR’s Next Performance Metric? Part II

ARVR

We recently posted a question: Does AR have a measurement problem? In short, AR marketing is so new that it hasn’t developed native metrics. But one metric that’s starting to emerge to better evaluate AR is dwell time. It’s showing strong early signs which in turn signals AR’s depth of engagement. the web AR benchmark).

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What are AR’s Unsung Use Cases?

AR Insider

7 AR Use Cases You Didn’t Know Existed. Let’s take a closer look at seven different uses for AR that you probably didn’t even know about. Looking through an AR headset on your daily commute might seem like a dangerous choice, but the technology is already showing up in new cars in the form of a heads-up display (HUD).

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ARtillery Briefs: Lesson’s From Snap’s AR Revenue Lead

AR Insider

What are they doing right? How are they engaging users? How are they making money? These are key questions in consumer AR, as there’s no standardized playbook just yet. AR has the rare combination of “upper-funnel” reach and “lower funnel” direct-response capability from things like product try-ons.

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FurnituAR

ARVR

In the furniture industry, companies like Ikea, Amazon, and Wayfair have implemented AR in their apps. Trending AR VR Articles: 1. How Augmented and Virtual Reality (AR/VR) can transform Education 3. the year of AR glasses? Ways to Get Your Business into VR 2. Don’t forget to give us your ?? !

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Enterprise Wearable & Immersive Tech 2018: Magic Leap, Exosuits and VR Training, Training, Training

EnterpriseWear

This year was going to be the year of augmented reality, but by the end of 2018 market analysts were pointing to 2020 or 2021 as the “golden year” of AR. Magic Leap finally dropped to mixed reviews and BrainXchange published its Definitive Guide to Adopting Wearables, AR and VR in Enterprise.

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Open Haptics Ecosystem: unlock a tremendous value for the haptics market

ARVR

Here are some examples: The Play Station 5 dual sense haptics implementation was designed between 10 to 15 years ago. I tested the same controller in SVVR in 2017 at the Immersion corporation booth. Haptx gloves have been in development since 2013, they are at the stage of development kit today. See section 8 for a case study.

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7 Insightful XR Gaming Case Studies to Read in 2022

XR Today - Mixed Reality tag

As technology in this landscape grows more affordable and accessible to people around the globe, XR gaming opportunities are becoming more mainstream. Today, to provide an insight into the opportunities for XR in the gaming landscape, we’re going to be looking at some of the most impressive case studies from the last few years.