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Is Dwell Time AR’s Next Performance Metric? Part II

ARVR

So for part II of this series, we’re spotlighting a few case studies from ARtillery Intelligence’s recent report, AR Marketing Best Practices and Case Studies, Vol 2. We’ve pulled a few case studies that specifically demonstrate AR’s ability to drive favorable dwell times. often exceeding 1 minute?

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What are AR’s Unsung Use Cases?

AR Insider

Case Study: Medtronic Lessens Training Costs with AR. For example, Amazon lets you use your phone’s camera to see what furniture and other items might look like in your space before you click that Buy Now button. Case Study: GE Streamlines Jet Engine Maintenence. Retail Shopping.

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FurnituAR

ARVR

In the furniture industry, companies like Ikea, Amazon, and Wayfair have implemented AR in their apps. This also extends the time a user would spend in the application by highlighting the immersive action rather than the quick transaction. Trending AR VR Articles: 1.

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ARtillery Briefs: Lesson’s From Snap’s AR Revenue Lead

AR Insider

Stepping back for context, advertising has emerged as AR’s revenue leader , given brands’ growing affinity for demonstrating products in immersive ways. It’s also utilizing computer vision for AR utilities like solving math problems on the fly, or identifying style items with the camera, in partnership with Amazon. Camera Marketing.

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Enterprise Wearable & Immersive Tech 2018: Magic Leap, Exosuits and VR Training, Training, Training

EnterpriseWear

Read on for a recap of the major developments that took place in 2018: Enterprises that made the news for using wearables: In 2018, major retailers got more serious about XR in hopes of competing with Amazon and improving the shopping experience. Walmart was very active, beginning with its acquisition of VR startup Spatialand in February.

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7 Insightful XR Gaming Case Studies to Read in 2022

XR Today - Mixed Reality tag

Today, to provide an insight into the opportunities for XR in the gaming landscape, we’re going to be looking at some of the most impressive case studies from the last few years. Following a successful experience with Unity Hybrid Scaling for Apex Legends, Respawn decided to work with Unity once again on its new immersive experience.

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Open Haptics Ecosystem: unlock a tremendous value for the haptics market

ARVR

I tested the same controller in SVVR in 2017 at the Immersion corporation booth. Hats down to Chris Ullrich from Immersion corporation to recognise the need for a space where industry players can exchange thoughts covered by a clear legal framework. See section 8 for a case study. Here is a case study.

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