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Case Study: Miller Lite Boosts Engagement with AR

AR Insider

To continue the narrative and “show rather than tell,” part II of that report features case studies that map to various stages of the consumer purchase funnel. After a few case studies that focused on upper-funnel AR ad campaigns, we now move to the mid-funnel. Figures reflect market factors at the time of creation.

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Case Study: AR Helps Toyota Customers Accessorize

ARVR

Immersive marketing continues to be a leading AR use case. With intentions of infusing immersive technology (including VR) throughout the buying cycle, it has started to validate AR’s efficacy in a seemingly unlikely place: after-market accessories. But Toyota has taken AR in another direction.

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Case Study: GREATS Shoes Uses AR for Brand Lift

AR Insider

To continue the narrative and “show rather than tell,” part II of that report features case studies that map to various stages of the consumer purchase funnel. Picking up where we left off last week in looking at Ally Bank’s AR ad campaign, we’ll move on to the next case study: GREATS Shoes.

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ARtillery Briefs, Episode 42: AR Advertising Case Studies

AR Insider

This is the topic of the latest report from ARtillery Intelligence, continuing in Part II of the series with twelve in-depth case studies that build on the principles in Part I. More from AR Insider… The post ARtillery Briefs, Episode 42: AR Advertising Case Studies appeared first on AR Insider. What’s driving it?

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Case Study: Zappar Brings 7-Eleven 2.7M AR Engagements

AR Insider

By using immersive technology and the notion of football celebrity, the app was able to tap into an emotive time for fans of the game. The app benefitted from the AR implementation, immersing customers in the 7Rewards app as they engaged with the games and collected 7Reward points. ” Martin Stahel is sales director of Zappar.

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XR Advertising Case Study in Focus: Varjo and MUJI

XR Today - Virtual Reality

XR solutions represent a powerful way to create the perfect immersive experience for customers in a complex digital world. Immersing Customers in the Moment. Unlocking Opportunities with Immersion. Now the headset is openly available, the MUJI case study acts as a good insight into its capabilities.

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ROSE and Mastercard® Augment the Miami Design District in a New Immersive Experience

ARPost

Mastercard cardholders can see Miami’s Design District in a whole new light, thanks to an immersive experience from ROSE. Each bubble transports viewers to its own immersive experience, wherein they can further navigate around the artworks and architecture presented in the tour. How the Immersive Experience Came Together.

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