VRScout

MAY 11, 2023

Tamagotchi’s are back! Sort of… Pokémon GO creator Niantic has released a number of location-based augmented reality (AR) games since the launch of its first title, Google Ingress , back in 2013. Credit: VRScout AR you ready for this responsibility? Peridot sets itself apart with its improved use of AR technology.

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AR Insider

MARCH 3, 2022

What are the biggest insights and observations in immersive tech & media this week? Welcome to Reality Bytes, featuring lightning-round video commentary from AR Insider partner, M7 Innovations. This post appeared first on AR Insider.

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AR Insider

MAY 26, 2022

What are the biggest insights and observations in immersive tech & media this week? Welcome to Reality Bytes, featuring lightning-round video commentary from AR Insider partner, M7 Innovations. This post appeared first on AR Insider.

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ARVR

MARCH 17, 2021

Since the launch of the new generation of the AR-media platform last November, our team has been working hard to add more features and address the needs of entire groups of AR Creators , from Publishers to Architects, from Marketers to Teachers and many more. Trending AR VR Articles: 1. Enter The Monarchy 3.

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XR Today - Augmented Reality tag

NOVEMBER 15, 2023

Amazon confirmed on Tuesday that it would partner with Snap to trial online shopping via the popular messaging app service. The announcement comes after the two companies inked a deal for augmented reality (AR) try-on services for eyeglasses. News of the collaboration sent Snap’s shares skyrocketing over 7 percent, or $12.15

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AR Insider

OCTOBER 30, 2020

T he AR cloud has turned three. This traces back to the principle’s origin in a 2017 landmark editorial by AR veteran and thought leader Ori Inbar. Before diving in, what is the AR cloud? It’s all about data that’s anchored to places and things, which AR devices can ingest and process into meaningful content.

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XR Today - Augmented Reality tag

JUNE 7, 2023

3D visualisation platform Hexa has partnered with Amazon Inc to expand its proprietary immersive operating system (OS). Hexa’s platform enables Amazon users to create, view, and store real-time 3D assets for virtual try-ons, augmented reality (AR) content, and 360-degree video.

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ARPost

AUGUST 7, 2019

Today, marketers are using AR’s capability to drive immersive experiences for consumers. So far, the results are nothing short of amazing. Customer indecision is one of the most critical issues that augmented reality can address through these immersive experiences. They do, indeed, have their perks.

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XR Today - Augmented Reality tag

SEPTEMBER 19, 2023

Amazon has recently introduced several new features for shoppers to find products from their mobile devices using augmented reality (AR) shopping technologies. Now, the new Find on Amazon function allows people to take photos. Not sure if that coffee maker will fit on your kitchen countertop?

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AR Insider

NOVEMBER 25, 2020

W hat’s the state of AR as we enter 2021? We recently did just this with AR Insider partner Matt Maher for his view on AR growth drivers. As co-founder of digital agency and innovator M7 innovations , Maher is on the front lines of AR experience creation for brand clients like Panera and Chanel. Click To Tweet.

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XR Today - VR Headsets tag

FEBRUARY 12, 2024

This week, XR leaders around the world are uniting at the Enterprise Metaverse Expo 2024, held in Florida from February 13th to 15th, providing a perfect opportunity for immersive industry experts, XR tech vendors, and visionaries to untie to explore enterprise-ready metaverse solutions and opportunities.

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Next Reality AR

SEPTEMBER 12, 2019

Don't Miss: New York Times Delivers Augmented Reality Content to Magic Leap One Starting with Guatemala Volcano Feature Available via an update to the Time Immersive iOS and Android apps, "Inside the Amazon: the Dying Forest" presents.

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ARVR

MARCH 22, 2022

Beyond the metaverse, AR and VR continue to be defined by steady progress in several areas. We’re talking mobile AR engagement & monetization; AR marketing and commerce; continued R&D in AR glasses; enterprise adoption; and the gradual march of consumer VR. Another way to view the AR cloud?—?framed

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AR Insider

APRIL 17, 2020

This article is the latest in AR Insider’s editorial contributor program. Authors’ opinions are their own. . The world’s first WebAR experience to uses voice activation powered by Amazon Lex, just tell the map where you want to go and it will take you there. Find out more or contact us to participate here.

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AR Insider

OCTOBER 7, 2020

“Vantage” is AR Insider’s editorial contributor program. Authors’ opinions are their own. . For providers, customer churn may become a growing problem — this is where augmented reality (AR) can provide a solution for ramping up engagement. Find out more or contact us to participate here.

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AR Insider

MARCH 16, 2021

Picking up where we left off in the last installment in this series, the AR cloud is a foundational principle for enabling spatial interactions. Also known as mirrorworld and other monikers, it’s about data that’s anchored to places and things that AR devices can process into meaningful content. The AR Location Wars, Part I: Google.

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ARPost

JANUARY 29, 2020

AR glasses are expected to be the next most trending pieces of tech in infotainment over the next decade. The nature of AR technology gives us the ability to experience and create exciting new opportunities, dramatically impacting the way we interact and communicate with one another, giving birth to new applications and hardware.

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XR Today - Mixed Reality tag

OCTOBER 10, 2023

The Immerse Global Summit 2023 , now part of the Metacenter Global Week event, is just around the corner. For ten years, the Immerse Global Summit (IGS) has stood as a leader in the XR and metaverse event landscape, featuring the biggest speakers and exhibitors from the industry. What is Immerse Global Summit 2023?

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Tech Trends VR

FEBRUARY 17, 2019

Are we finally getting closer to affordable, good-looking AR wearables? Let’s face it, humans are vain and fickle creatures, so the fact that most HMDs look dorky as heck doesn’t really help with the whole mass market adoption issue.

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AR Insider

MAY 29, 2020

This article is the latest in AR Insider’s editorial contributor program. Authors’ opinions are their own. . W ith the relentless pursuit of customer experience excellence and the competition getting tougher by day, online merchants are often spread too thin. Why do you need AR for your e-commerce business?

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XR Today - Mixed Reality tag

NOVEMBER 7, 2022

The Immerse Global Summit (IGS) is set to kick off next month at the Fontainbleue Hotel from 5 to 7 December, where the world’s global tech community will rally behind immersive technologies. Immerse Global Summit (@ImmerseSummit) October 13, 2022. See you in Miami, Dec 5-7 [link] #IGS pic.twitter.com/cXVNb0JvoE.

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ARPost

NOVEMBER 4, 2022

Today, millions of people use AR and VR as they go through their daily lives. While many of the popular use cases of AR and VR are still in the realm of gaming and entertainment, other industries are finding practical use cases unique to their sectors. XR technology is evolving quickly.

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AR Insider

FEBRUARY 6, 2020

What are they doing right? How are they engaging users? How are they making money? These are key questions in consumer AR, as there’s no standardized playbook just yet. AR has the rare combination of “upper-funnel” reach and “lower funnel” direct-response capability from things like product try-ons.

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XR Today - Augmented Reality tag

SEPTEMBER 29, 2022

The Beijing-based firm has opened preorders for the Apple dongle on Amazon for $59, and the firm also announced a partnership with the online retail giant to launch the Nreal Air device for $379. Both products are available on Amazon Prime exclusively for US customers. iPhone Compatibility. iPhone Compatibility.

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ARVR

OCTOBER 7, 2021

Immersive shopping is proving to have experiential impact for consumers, and revenue impact for brands. AR advertising , this is when AR is used as a tool to visualize and contextualize products to engender more informed consumer purchases. This is a subset of AR that we call camera commerce. Trending AR VR Articles: 1.

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XR Today - Augmented Reality tag

JUNE 9, 2023

But outside of the Apple bubble, many XR announcements also showcased core innovations that deserve headline space alongside Apple – a firm which may find itself to become a massive influence in the immersive market. Following years and years of hints from Apple, the firm finally dropped its immersive device debut.

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AR Insider

JANUARY 17, 2020

Speakers’ opinions are their own. There are few people in the AR sector that have a rap sheet to rival Avi Bar-Zeev. But it also includes Disney, Google Earth, Microsoft, Amazon and Apple. He first got the attention of Microsoft when blogging about the detriments of 3D immersive universes like Second Life.

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The Ghost Howls

JUNE 13, 2022

Meta delays its plans for AR glasses. Meta has not officially answered this report, but Andrew Bosworth, the CTO of the company, has indirectly commented on it: “ We’re going to ship wrist wearables and AR glasses that bring completely new tech?—?like Other relevant news. Image by Meta). like EMG?—?to This is anyway good news.

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Road to VR

APRIL 12, 2021

Today during the company’s GTC 2021 developer conference, Nvidia announced that its CloudXR tech is now available on Amazon Web Services, and it’s coming soon to both Microsoft’s Azure cloud and Google Cloud. CloudXR is a specialized solution for the unique latency and performance requirements of VR and AR streaming.

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XR Today - Augmented Reality tag

NOVEMBER 24, 2023

The Rokid Max AR glasses, released this year, promise consumers a unique insight into the evolving world of smart glasses technology. We’ve seen plenty of updates to the VR/AR and mixed reality space, with new innovations from Meta and even Apple, but smart glasses technology has lagged. What are the Rokid Max AR Glasses?

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XR Today - Augmented Reality tag

AUGUST 29, 2023

Human-computer interfacing technology firm Rokid launched its Rokid AR Studio spatial computing platform this week. The new solution includes the company’s Station Pro computing system and Max Pro augmented reality (AR) smart glasses. With the two solutions, the company aims to introduce its users to immersive spatial computing.

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ARVR

MAY 10, 2022

There’s a common rallying cry among AR proponents that the technology will transform the way people shop. Stepping away from inherently-biased narratives, where are the proof points? Does AR shopping?—?or Are they asking for AR? 69 percent ended up buying a product after vizualizing it in AR. -

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ARVR

DECEMBER 6, 2022

Elsewhere — and for similar reasons — we see a separate trend: AR shopping, also known as “camera commerce.” Entitled The Immersive Commerce Era: AR & Shopping Collide , it breaks down opportunities and happenings at the intersection of social commerce and AR. Returns are a $550 billion problem in the aggregate.

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Cats and VR

NOVEMBER 27, 2017

Amazon has basically sent many brick and mortar traditions out to the retirement home. Due to the pushes by Amazon, even ancient traditions like going to the store on Black Friday have gone the way of Denver the Last Dinosaur. Well, Amazon is finally placing its hat into the kooky world of VR and AR with its new development platform.

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ARPost

NOVEMBER 25, 2020

billion in 2019, with many billions more being invested in R&D by the likes of Facebook, Apple, Google, Microsoft, Amazon, and many more. It comes without surprise that both Silicon Valley titans and newly launched startups are all vying to hire AR developers, designers, product managers, and many others.

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VRScout

SEPTEMBER 8, 2018

That trend has been keenly anticipated by the VR/AR Global Summit. One of the largest industry events in North America, the Vancouver-based conference will spotlight how tech giants and startups are creating new ways to visualize and interact with virtual worlds.

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VRScout

FEBRUARY 2, 2021

As VR and AR continue to become more mainstream, the expectations of users are also on the rise. To give a bit of context, voice-based assistants have been around for over 60 years, but it wasn’t until recently that they picked up popular use with the introduction of smart home devices such as Google Home, and Amazon Echo. “It’s

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