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Achieving Marketing Success with AR

XR Today - Augmented Reality tag

Historically, the way in which brands and marketing teams connect with audiences relies heavily on emerging technology, from the Internet to immersive solutions. Many brands leverage AR today to promote products to customers using interactive branded immersive content for smartphone applications like Instagram.

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The XR Week Peek (2020.10.12): Quest 2 is launching, dogs use AR, and more!

The Ghost Howls

Unreal Engine and Photoshop), as it happens in Google Docs when many people edit the same document at the same time. The US Army is experimenting with AR goggles on dogs. It seems that after 3–4 weeks of training, the dog gets used to using AR. Google and Snapchat release features that aim at the AR Cloud.

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GDC 2017: Epic’s Tim Sweeney on What Unreal Engine VR Means for Non-gaming Industries

UploadVR Between Realities podcast

VR video games are some of the most immersive, visceral experiences to date. But games are just the start of where VR and AR are heading, and honestly, most likely will not be either platform’s primary function in the future. You want stylized imagery.

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Nreal to Rebrand as Xreal

XR Today - Augmented Reality tag

Furthermore, Amazon Germany listings display an “Xreal Air Adapter”, which could be a successor to Nreal’s Apple Adapter, which the firm released last year, selling out in 24 hours ! The move led to a multi-year legal battle for the right to use the word ‘Real’ regarding AR products.

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MetaVRse is the XR engine for enterprise

The Ghost Howls

Today I feature a great interview with one of the most important people in the AR space: Alan Smithson. I virtually know Alan since some years, and I have always admired his ability to combine his entrepreneurial skills with his passion for immersive realities so that to be successful by doing the things that he loves the most.

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Xreal Supports Apple MacBooks: Shape of XR Competition to Come

XR Today - Augmented Reality tag

Today, Chinese AR smart glasses manufacturer Xreal debuted Apple Macbook integration for its Nebula operating system (OS), significantly improving productivity opportunities for the firm’s Air and Light product lineup. The firm has also produced tools for enjoying immersive entertainment on the go in collaboration with Nio.

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The XR Week Peek (2020.05.17): Apple Glasses are sleek, UE5 rises hype, NVIDIA releases CloudXR SDK, and more!

The Ghost Howls

He says that Apple AR glasses will come in 2021 and that he has seen them. Is it for a future AR/VR headset? There are two things you must be aware of: Apple is surely making various prototypes , so we don’t know what Jon has actually seen. Unreal Engine 5 may change the rules of game development. Other relevant news.

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