AR Insider

OCTOBER 16, 2019

’ There have been oscillations in excitement and doubt over AR, but the ultimate proof point will be revenue. Though aggregate revenues have disappointed so far, there are glimmers of hope. This plays out today in a few revenue models that are bearing fruit. The first business model bearing fruit is AR advertising.

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VRScout

FEBRUARY 2, 2021

As VR and AR continue to become more mainstream, the expectations of users are also on the rise. IBM predicts that AI will unlock the next generation of interactivity for XR experiences, describing in the 2021 Unity Technology Trends Report that the maturity of AI will play a key role beyond hand tracking, and into the world of voice.

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AR Insider

AUGUST 5, 2019

Data Point of the Week is AR Insider’s dive into the latest spatial computing figures. One of AR’s most promising areas is B2B software to create consumer-facing lenses and animations. This is under the category of AR “ building blocks ” which we see as a major industry accelerant and revenue opportunity.

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AR Insider

MAY 6, 2020

This article is the latest in AR Insider’s editorial contributor program. Authors’ opinions are their own. . Like the waves of web, mobile and social before it (SoLoMo anyone), spatial computing: AR and VR will provide new opportunities for brands and marketers to reach, engage and understand consumers.

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The Ghost Howls

SEPTEMBER 25, 2023

Preorders are fully refundable until the moment the custom headset is sent to production… after that moment, no refunds are possible. Immersed is a reliable company, but it never shipped a headset, so I’ll feel more confident when the first people receive their units. of our revenues with Unity.

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XR Today - Augmented Reality tag

JUNE 9, 2023

But outside of the Apple bubble, many XR announcements also showcased core innovations that deserve headline space alongside Apple – a firm which may find itself to become a massive influence in the immersive market. Following years and years of hints from Apple, the firm finally dropped its immersive device debut.

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The Ghost Howls

JUNE 26, 2023

But there’s even more: Unity has already published a page about how it is possible to build for the Quest 3 using not only the XR Interaction Toolkit, but also AR Foundation. AR Foundation is typically used for AR devices, e.g. smartphones, and it’s the first time to my knowledge that is employed with a VR headset.

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Cats and VR

NOVEMBER 27, 2017

Amazon has basically sent many brick and mortar traditions out to the retirement home. Due to the pushes by Amazon, even ancient traditions like going to the store on Black Friday have gone the way of Denver the Last Dinosaur. Well, Amazon is finally placing its hat into the kooky world of VR and AR with its new development platform.

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AR Insider

NOVEMBER 8, 2019

AR Insider readers know that one of our favorite topics in the spatial computing spectrum is “ building blocks ” for AR creation. These lower barriers and democratize advanced AR development by demystifying it with intuitive software. Examples include Amazon Sumerian and Unity. ” .

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XR Today - Augmented Reality tag

JULY 18, 2023

Historically, the way in which brands and marketing teams connect with audiences relies heavily on emerging technology, from the Internet to immersive solutions. Many brands leverage AR today to promote products to customers using interactive branded immersive content for smartphone applications like Instagram.

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The Ghost Howls

OCTOBER 12, 2020

The US Army is experimenting with AR goggles on dogs. The prize for the weirdest news of the week goes to a piece of news from Business Insider that details an experiment by an entrepreneur that loves dogs about creating sort of AR glasses for dogs. It seems that after 3–4 weeks of training, the dog gets used to using AR.

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The Ghost Howls

JUNE 13, 2022

Meta delays its plans for AR glasses. Meta has not officially answered this report, but Andrew Bosworth, the CTO of the company, has indirectly commented on it: “ We’re going to ship wrist wearables and AR glasses that bring completely new tech?—?like Other relevant news. Image by Meta). like EMG?—?to This is anyway good news.

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ARPost

SEPTEMBER 29, 2022

Or AR applications that can be easily customized by those who do not have the money to make their own. There are and will be games for PCs, consoles, mobile devices, VR, and AR. And then there are the “tools” with which all of the above will have to be created, modeled, written, and programmed.

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XR Today - Virtual Reality

DECEMBER 2, 2022

Even governments are turning to immersive platforms to showcase tourism, security, and travel opportunities. The VR industry has skyrocketed immensely, with immersive headset shipments spiking 92 percent in 2019 and 70 percent in 2020. According to IDC data, VR headset shipments are expected to increase 42.88

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The Ghost Howls

FEBRUARY 3, 2020

First of all, let me wish a nice rest to anyone who has participated in the Global Game Jam, especially the ones that have proposed some AR/VR games! A final stats: AR/MR headset hardware and consumer software are set to earn a combined $6.7B With mixed reality, it means that it should be able to do both AR and VR.

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The Ghost Howls

OCTOBER 24, 2022

I’m curious to see how this will compete with the Quest Pro, because every one of these devices has its own strong points : for instance, Pico 4 Enterprise is more affordable, but Meta Quest Pro has a much better passthrough AR. In fact, at launch, it won’t even be possible to create Unity content for it. Other relevant news.

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The Ghost Howls

AUGUST 26, 2020

Today I feature a great interview with one of the most important people in the AR space: Alan Smithson. I virtually know Alan since some years, and I have always admired his ability to combine his entrepreneurial skills with his passion for immersive realities so that to be successful by doing the things that he loves the most.

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The Ghost Howls

DECEMBER 4, 2023

But things on the consumers’ side may not be going as well: according to some data scrapped from Amazon, the Quest 2 outsold the Quest 3 by a factor of 3:1 in the last 30 days. More info A Universal Unity VR injector may be in the works, or maybe not Raicuparta has just added an old simple Universal Unity VR Mod tool to its Rai Pal tool.

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VRScout

MAY 1, 2019

Those unfamiliar with immersive technology have often perceived VR as some form of modern black magic that only highly-trained developers can properly harness. But today you no longer need to be a Unity professional or 3D designer to get into this sacred industry. Image Credit: Amazon. Sumerian by Amazon.

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XR Today - Augmented Reality tag

FEBRUARY 21, 2023

What’s more, as the technical landscape continues to evolve, developers and designers are discovering new ways to introduce users to the benefits AR has to offer. For companies looking to learn more about the opportunities offered by AR, events and conferences can be an excellent way to stay up to date.

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XR Today - Mixed Reality tag

NOVEMBER 17, 2023

This month could just prove that immersive business solutions will start seeing greater media hype in the next few months leading into 2024, CES, and beyond. At Ignite, Microsoft announced plans to introduce new avatars and immersive spaces to its popular Teams application, widely used for workplace communications.

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XR Today - Mixed Reality tag

MAY 4, 2023

is a firm focusing on immersive training for enterprise end-users. to collaborate with Chevron Technology Ventures as we continue to advance our cutting-edge immersive training solutions for the energy sector. provide enterprise clients with immersive training solutions ready for AR and VR distribution.

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AR Insider

JULY 24, 2020

A dvertising continues to be a bright spot in AR’s otherwise-challenged early days. Brand spending on AR ads is on track reach $1.41 billion this year according to ARtillery Intelligence estimates, making this one of the most high-performing subsectors of the AR universe. “These are being put into practice. .”

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AR Insider

AUGUST 30, 2021

TikTok Testing TikTok Effects Studio, which will allow its users to create AR effects and filters. Facebook/Instagram (through Spark AR) and Snap (through Lens Studio) have huge communities of mobile AR filter creators. These are stocks picked by Matthew Ball, author of the metaverse manifesto. More from AR Insider….

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XR Today - Mixed Reality tag

AUGUST 30, 2022

Respawn Entertainment and Unity. Following a successful experience with Unity Hybrid Scaling for Apex Legends, Respawn decided to work with Unity once again on its new immersive experience. Unity helped with everything from matchmaking in VR, to voice communications for the development of the new game.

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The Ghost Howls

MARCH 1, 2021

March has just started… I hope it will be an amazing day for you and for all the AR/VR ecosystem! Unity support for OpenXR is still in early beta , and so it’s not reliable yet to develop an OpenXR-compliant application in Unity. Qualcomm announces AR Smart Viewer reference design. More info (Qualcomm AR Viewer?—?Road

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XR Today - Mixed Reality tag

DECEMBER 1, 2023

Rokid recently launched a dedicated AR studio spatial computing platform. Foremost cloud leaders like AWS and Microsoft offer access to spatial computing solutions, such as Amazon Sumerian, for 3D scene creation. Companies like Unity also create tools to make eye and gaze tracking more accurate.

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The Ghost Howls

JULY 24, 2023

Luckily there is AR that is still strong, and we can hope to wear Google AR glasses soon… ah no, they are dead too. Meta is reported to launch a devkit of AR glasses, codenamed Orion, in 2024. In 2027, it should launch its first AR glasses for consumers, codenamed Artemis.

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The Ghost Howls

JANUARY 22, 2021

2021 is going to be an interesting year for AR. This won’t be the year of AR : exactly as I said for virtual reality, let’s not hype the technology and think that this is the year when mainstream adoption of wearable AR glasses is going to happen. Can this count as AR having become mainstream?

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XR Today - Mixed Reality tag

NOVEMBER 9, 2023

Rokid recently launched a dedicated AR studio spatial computing platform. Foremost cloud leaders like AWS and Microsoft offer access to spatial computing solutions, such as Amazon Sumerian, for 3D scene creation. Companies like Unity also create tools to make eye and gaze tracking more accurate.

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The Ghost Howls

MAY 15, 2023

Top news of the week (Image by Google) Google announces important AI and XR news at Google I/O This Google I/O has seen immersive realities back to the menu. During the keynote, CEO Sundar Pichai and his collaborators announced interesting features both for AR and VR.

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XR Today - Mixed Reality tag

NOVEMBER 16, 2023

Its upcoming release, Cities: Skylines II, will feature characters developed from Popul8’s immersive technologies. The Porto, Portugal-based company and attendee of the Immerse Global Summit 2022 Miami will announce further partnerships in due course. This also includes Amazon Polly, Mixamo, Apple’s ARKit, and many more.

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VRScout

JANUARY 16, 2018

There seems to be a trend in VR gaming towards using the immersive properties of the medium to induce relaxation and facilitate something of a meditative, Zen-like state. By using augmented reality (AR), the app turns your home or office environment into a magical garden full of fun and games. And that’s what Orbu does.

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The Ghost Howls

APRIL 26, 2021

Before leaving you to the best news of the week, I would like to highlight two notable things about my work: My crazy trolling game “The Unity Cube” has been featured in a video by Upload VR! Amazon is opening its AR Beauty Salon. Holoride raises $10M to develop immersive automotive entertainment.

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The Ghost Howls

NOVEMBER 14, 2022

Red6 made Charlie Fink try AR on a plane. He was able to test an AR system by Red6, a company that aims at making Army pilot train themselves with dogfighting and other similar operations using AR opponents instead of real ones. That would be great for immersion, of course. Learn more. Learn more. Learn more.

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The Ghost Howls

JULY 31, 2023

According to the Financial Times, “In June, AR, VR, and mixed reality start-ups in the US raised $208 million, almost as much as the previous three months combined ”. This made sure investors gained some trust for immersive reality startups again, something that will be beneficial for our whole industry.

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The Ghost Howls

JUNE 16, 2020

Among these technologies, immersive realities will play a very important part, and HTC wants so to start offering services in that sense. and improves the willing of socializing by 54% with respect to traditional methods; Some research performed by HTC on virtual events and why they are more effective than the ones in streaming.

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