AR Insider

JANUARY 1, 2024

How much is being spent by brands to promote their products through immersive AR experiences? Pulling from ARtillery Intelligence's recent Mobile AR revenue forecast, we examine AR marketing in the latest Behind the Numbers installment. This post appeared first on AR Insider.

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AR Insider

OCTOBER 18, 2023

Now they're an increasingly critical component of achieving immersion in VR. This post appeared first on AR Insider. Haptics have come a long way since the N64 Rumble Pak. What's the current state and trajectory?

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VRScout

JUNE 30, 2021

Composed of ten newly appointed jurors—industry experts from across interactive, immersive, and new media—the Peabody Interactive Board will honor a wide range of digital formats. This includes AR, Gaming, Interactive Documentary, Interactive Journalism, Social Video, Transmedia Storytelling, and VR.

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AR Insider

DECEMBER 28, 2023

Apple continues to make moves to catch up to Google's leading position in online mapping, including immersive features like AR navigation. This post appeared first on AR Insider. Its latest move involves collecting 3D mapping data while people use Apple Maps.

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VRScout

JUNE 22, 2023

VRScout attended the international event to review the best of the immersive works 2023’s selection had to offer. With an ever-inclusive understanding of “immersive,” Tribeca Film Festival continues on as one of many mainstream and pillar events opening its doors and minds to evolved emerging technologies, even outside of XR.

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VRScout

MAY 9, 2023

The annual VR & AR showcase is back with an amazing lineup of immersive storytelling projects and world premieres. This will be awarded to a first- or second-time XR creator that brings new perspectives and artistic languages to immersive storytelling. To learn more about Tribeca Festival and Tribeca Immersive visit here.

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AR Insider

FEBRUARY 8, 2024

This post appeared first on AR Insider. For the sixth straight year, the Industrial XR Forum returns to bring spatial computing insights and best practices to the industrial enterprise.

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AR Insider

MAY 19, 2023

Can financial literacy improve with the gamification and interactivity of immersive tech like AR, VR and the metaverse? This post appeared first on AR Insider. This is already happening in places like Roblox. We examine the evidence.

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ARPost

SEPTEMBER 9, 2022

With a greater demand for hyper-realistic immersive experiences , there has been a heightened increase in interest in spatial audio. The sounds we hear are crucial to the multisensory environment needed for compelling immersive worlds. How Spatial Audio Enhances Immersive Experiences. What Is Spatial Audio?

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VRScout

JUNE 27, 2023

Branded content appears in-game, promising an immersive advertising experience. The AR advertising product was built using 8th Wall, Niantic’s AR development platform, and designed to improve brand impact “through immersive product storytelling.”

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AR Insider

SEPTEMBER 8, 2022

Join the Immerse Global Summit's annual Europe conference, held this year in Madeira Portugal. This post appeared first on AR Insider. Join XR thought leaders to define the next era.

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ARPost

JANUARY 10, 2022

Immersive technology is a game-changer for the financial service industry. Even traditional financial institutions are adopting emerging solutions to stay relevant. From improving financial literacy and employee training efficiency to enhancing customer support, immersive tech offers a range of benefits to those who implement it.

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VRScout

JUNE 7, 2023

Could this immersive AR experience revolutionize the culinary arts? Earlier this month, the popular culinary livestreaming network Kittch announced that it is partnering with American technology company Qualcomm to create hands-free cooking experiences accessible via AR glasses. For more information visit here.

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ARPost

JUNE 13, 2023

Step into the captivating realm of immersive retail, where customers are transported to a world beyond the traditional confines of e-commerce. Today, a transformative alliance between 3D visualization platform Hexa and e-commerce powerhouse Amazon is breaking down the barriers of immersive retail.

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AR Insider

NOVEMBER 28, 2023

AR has spawned several sub-segments. Among them is immersive marketing, including branded lenses that let consumers visualize or virtually try-on products. What are dynamics, drivers and revenue potential? This post appeared first on AR Insider.

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AR Insider

NOVEMBER 3, 2023

Google's new Beauty ads embolden its ongoing AR ad ambitions in a fitting category: cosmetics. What's behind this move, and the search giant's broader play to future proof its core business with immersive marketing? This post appeared first on AR Insider.

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ARPost

JANUARY 11, 2023

Mastercard cardholders can see Miami’s Design District in a whole new light, thanks to an immersive experience from ROSE. Experience Miami’s Design District In AR. The newest experience on Mastercard’s “Priceless” platform is an AR tour of Miami’s Design District, led by CEO, entrepreneur, and art collector Craig Robins.

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AR Insider

MAY 5, 2023

One of AR's leading revenue categories is immersive brand marketing. What are strategic lessons its AR lead? This post appeared first on AR Insider. And the company leading that charge is Snap. We break it down in the latest ARtillery Briefs episode.

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VRScout

JUNE 22, 2023

According to a recent report by SourceJournal , Zero10, an augmented reality (AR) fashion platform and the official AR partner of Coach, is developing technology that could revolutionize the in-person shopping experience. ’s AR Mirror / Credit: Snap, Inc. The era of immersive and sustainable fashion is upon us.”

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AR Insider

SEPTEMBER 13, 2023

Among AR use cases, one with an early lead is immersive product marketing and sales. How is this shaping up and where is it headed as AR evolves from handheld to headworn? This post appeared first on AR Insider.

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VRScout

SEPTEMBER 12, 2019

TIME turns to AR and Jane Goodall to help expose deforestation in Brazil. TIME Turns To AR And Jane Goodall To Explore The Rapidly Shrinking Amazon Rainforest. Image Credit: TIME Immersive. Behind-the-scenes of Inside the Amazon / Image Credit: TIME Immersive.

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ARPost

MARCH 16, 2022

In the physical world, these situations are less frequent and scarier but here too there are ways to report illicit interactions when necessary. But, what about immersive experiences? We tend to spend most of our time talking about the positive interactions and promises of immersive experiences. Authors and Influences.

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VRScout

JULY 13, 2022

Immersive technology brings the stage to life like never before. Students from the South Korean Hongik University have developed a pair of reimagined 19th-century opera glasses that utilize AR technology to immerse spectators in Broadway shows in a variety of unique and imaginative ways. Image Credit: Jaeyoung Cho.

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XR Today - Virtual Reality

DECEMBER 21, 2023

This week, Avantis, a UK-based immersive learning firm, partnered with the Saint Louis Public Schools (SLPS) district to integrate its ClassVR service into 17 education institutions. Moreover, according to Avantis, this gives the 17 schools “thousands” of AR and VR learning content from its ClassVR service.

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VRScout

MARCH 29, 2023

The new Dungeons & Dragons film is getting rave reviews from both critics and audiences and ARcana , a new augmented reality (AR) powered D&D experience, is coming soon to smartphones and tablets. You can watch the action unfold from above or zoom in to immerse yourself in the campaign from a street-level perspective.

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Road to VR

OCTOBER 6, 2023

One of the most interesting things about Vision Pro is the way Apple is positioning its fully immersive capabilities. In my hands-on demo earlier this year , Apple clearly showed the headset is not only capable of fully immersive VR experiences, but that VR is a core capability of the platform. Passthrough AR is the default mode.

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ARPost

MAY 9, 2022

This summer, prepare for something exciting: Tribeca Festival, which is taking place in New York, June 8-19, brings Tribeca Immersive – a special section of the well-known festival showcasing XR experiences. This is the underlying topic of the XR experiences from all over the world to be presented at Tribeca Immersive. End of Night.

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VRScout

MAY 13, 2023

The future is looking bright for car-based immersive entertainment. WayRay, a deep-tech company specializing in holographic augmented reality (AR) displays for vehicles, is bringing its technology to Tesla cars for the first time, according to an official release.

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VRScout

JUNE 14, 2023

AR-powered fashion invades the live music scene. the company behind the uber-popular social media app Snapchat, is partnering with Verizon to bring its immersive augmented reality (AR) mirrors to music festivals later this summer. The post Snap’s AR Mirror Could Be At Your Next Music Festival appeared first on VRScout.

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AR Insider

NOVEMBER 10, 2022

There are several brands and retailers jumping into AR shopping. But perhaps none are as tapped into everyday consumers as Walmart. Can its latest forays into immersive shopping boost AR adoption? This post appeared first on AR Insider.

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AR Insider

DECEMBER 16, 2022

There are a few weeks left in 2022, but the eyes of the commerce world are already peeking ahead to 2023, anticipating what challenges, opportunities, and threats lay in the upcoming year. This post appeared first on AR Insider. Guest author Katherine McInnes breaks it down.

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AR Insider

AUGUST 22, 2022

How much is being spent by brands to promote their products through immersive AR experiences? Pulling from ARtillery Intelligence's recent Mobile AR revenue forecast, we examine AR marketing in the latest Behind the Numbers installment. This post appeared first on AR Insider.

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AR Insider

JULY 25, 2022

Industrial Immersive Week: Where XR/3D, Digital Twins, and Edge & Spatial Computing Connect. This post appeared first on AR Insider.

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ARPost

DECEMBER 21, 2022

While some people are skeptical of some of the goings-on in Web3, new ideas about connecting people are putting immersive technology into a context that highlights its value. There are also remaining barriers to adoption of immersive technology. Barriers to Adopting Immersive Technology.

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VRScout

MAY 9, 2023

“Get Lucky” with three new immersive experiences available in major cities across the globe. The legendary electronic duo Daft Punk is back (sort of) with a series of interactive augmented reality (AR) experiences created in celebration of the upcoming release of Random Access Memories 10th Anniversary Edition.

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Road to VR

JULY 1, 2020

Niantic, the makers of Pokémon GO and Harry Potter: Wizards Unite , today announced what they’re calling a “multifaceted partnership” with Punchdrunk , the company behind the ‘Sleep No More’ immersive theatrical experience. Punchdrunk are pioneers of the immersive theater genre.

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VRScout

AUGUST 18, 2023

Immerse yourself in a variety of trippy visuals accompanied by new music from the latest EP. This week the ground-breaking artist released a new augmented reality (AR) app that’s almost as trippy as his music. All you have to do is open the app and use your smartphone’s camera to scan the physical packaging.

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