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Holograms Are Coming To California State Parks

VRScout

Download the Virtual Adventurer app now to explore 9 California State Parks in immersive AR. The California Department of Parks and Recreation is using augmented reality (AR) technology to enhance your in-park experience at 9 participating state parks.

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The Coachellaverse Is A Multi-Sensory AR Music Experience

VRScout

Everyone’s favorite music & arts festival Coachella is currently underway in Indio, California. Referred to by event organizers as the Coachellaverse , this incredible digital experience allows fans from all around the world to interact with the festival in a brand new way using a combination of immersive technologies.

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LA Rams Get Their Own Stadium-Sized AR Experience

VRScout

The immersive sports experience made its debut during yesterday’s game against the Seattle Seahawks. The professional NFL team the Los Angeles Rams have partnered with fan engagement platform ARound to launch an absolutely massive augmented reality (AR) experience at SoFi Stadium in Los Angeles, California.

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Snoop Dogg Gets His Own AR Wine Because Why Not?

VRScout

Combining his love for the finer things in life with his passion for technology, California-based innovation studio Tactic today announced a new addition to its ongoing series of AR-powered “Living Wine Labels” featuring Snoop Doggy Dogg himself. The post Snoop Dogg Gets His Own AR Wine Because Why Not?

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The Most Important Upcoming AR/VR Events This Year

ARPost

After the COVID-19 pandemic made most event organizers cancel their live AR/VR events or host them virtually, in the past year more and more live events are making a comeback. Even the immersive industry needs a real-life environment to discover gadgets and try AR/VR content.

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Samsung Losing Ground In VR/AR Due To ‘Obsession’ With Foldable Tech

VRScout

Company’s like Apple and Meta are leaving Samsung in the virtual dust. According to a new report by The Korea Herald , Samsung is steadily losing its position within the VR/AR space due to its unhealthy “obsession” with foldable smartphone technology. Samsung Galaxy Fold / Image Credit: Samsung. respectively.

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Snap Earns $20m Grant to Back California Tech Industry

XR Today - Augmented Reality tag

California has awarded Snap Inc a massive fund worth $20 million USD. Comprised of grants and tax credit incentives, lawmakers have awarded Snap funding to help the company expand its offices globally and boost its augmented reality (AR) smart glasses manufacturing capacity.