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Holograms Are Coming To California State Parks

VRScout

Download the Virtual Adventurer app now to explore 9 California State Parks in immersive AR. The California Department of Parks and Recreation is using augmented reality (AR) technology to enhance your in-park experience at 9 participating state parks. Developed by digital experience and exhibition firm TimeLooper Inc.,

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AR Lets You Fly The Rainbow Flag In Banned Cities

VRScout

Credit: INNOCEAN USA Credit: INNOCEAN USA The AR filter is just the latest phase in the ongoing #SavetheRainbowFlag campaign led by the Gilbert Baker Foundation which aims to reverse the increasing number of bans on the LGBTQ Rainbow Flag. . Using these tools, we’ve already seen victories in California, New Jersey, and Florida.

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The Coachellaverse Is A Multi-Sensory AR Music Experience

VRScout

Everyone’s favorite music & arts festival Coachella is currently underway in Indio, California. For these reasons, we believe that Live AR will enable a massive evolution in performance visuals over the next few years.”. To check out Flume’s immersive AR performance, visit Coachella’s YouTube channel.

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Snoop Dogg Gets His Own AR Wine Because Why Not?

VRScout

Combining his love for the finer things in life with his passion for technology, California-based innovation studio Tactic today announced a new addition to its ongoing series of AR-powered “Living Wine Labels” featuring Snoop Doggy Dogg himself. The post Snoop Dogg Gets His Own AR Wine Because Why Not?

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Scientists Resurrect Extinct Animals Using AR Technology

VRScout

The Natural History Museum of Los Angeles County and La Brea Tar Pits have teamed up with researchers from the University of Southern California (USC) to develop a series of scientifically-accurate 3D models of over a dozen animals from the Ice Age, including the enormous Columbian mammoth and terrifying saber-tooth tiger.

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LA Rams Get Their Own Stadium-Sized AR Experience

VRScout

The professional NFL team the Los Angeles Rams have partnered with fan engagement platform ARound to launch an absolutely massive augmented reality (AR) experience at SoFi Stadium in Los Angeles, California. 70,000 fans can now participate in shared AR experiences during live games using their smartphone devices.

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Snap Earns $20m Grant to Back California Tech Industry

XR Today - Augmented Reality tag

California has awarded Snap Inc a massive fund worth $20 million USD. Comprised of grants and tax credit incentives, lawmakers have awarded Snap funding to help the company expand its offices globally and boost its augmented reality (AR) smart glasses manufacturing capacity.