Road to VR

JULY 31, 2023

Apple Vision Pro is coming next year, not only making for the Fruit Company’s much awaited first XR headset, but also spurring a resurgence in public interest (and likely investment) in the XR space. Apple has a tendency to undervalue gaming initially, though perhaps reluctantly, eventually acknowledges its importance.

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The Ghost Howls

MAY 23, 2022

New reports highlight some episodes of the life of Apple XR glasses. This week The Information has written a long report about the history of Apple XR glasses. Since the hardware is almost ready, the company is now ramping up the development of the actual rOS (Reality OS) operating system, for the launch that may happen in 2023.

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XR Today - Augmented Reality tag

DECEMBER 29, 2022

Augmented Reality (AR) is everywhere. According to IBM, roughly 32 percent of shoppers in 2020 already used augmented reality in retail to enhance shopping experiences. Roughly 71 percent of shoppers in an Eclipse Group survey responded they would shop more with AR experiences. billion by 2028. It added that 3.4

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The Ghost Howls

AUGUST 2, 2021

Facebook Reality Labs creates a group focused on working on the “metaverse”. Zuckerberg said last week that he wants in 5 years Facebook to become a “metaverse company” and this week he started taking action in this sense: he has created a group in the company focused on “building the metaverse”. (Image by Facebook).

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The Ghost Howls

APRIL 24, 2023

From the nth rumor on the Apple headset to the announcement of the Pico 4 Pro in China, there have been a few things happening that you as an XR enthusiast can’t miss. According to Gurman, Apple is also investing in games, which will be an important part of the experience. This week we had quite a few interesting pieces of XR news.

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VRScout

NOVEMBER 11, 2019

This past October, TF International Securities analyst and veteran Apple researcher Ming-Chi Kuo released research indicating that Apple would be launching its long-rumored AR headset during the second quarter of 2020 and would be partnering third-party eyeglass brands, hinting at a modular design. Image Credit: Apple.

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XR Today - Augmented Reality tag

NOVEMBER 30, 2022

Augmented reality (AR) is taking the world by storm, and here is a guide to how international firms are leveraging the technology. Out of all forms of extended reality (XR) available today, AR is debatably the most accessible. An Introduction to Augmented Reality. A Guide to Augmented Reality 101.

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XR Today - Augmented Reality tag

DECEMBER 27, 2022

Many newcomers to the extended reality (XR) landscape are asking the question, “What is Augmented Reality?” Truthfully, it’s the most widely-used form of XR, with virtual and mixed reality coming in second and third, respectively. What is Augmented Reality, Really? How Does AR Work?

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XR Today - Mixed Reality tag

MAY 28, 2024

The Apple Vision Pro Developer Kit, Apple’s collection of tools designed to support app development, has been available for a while now. In fact, Apple opened the program for applications long before the spatial computing headset ever hit the market. What is the Apple Vision Pro Developer Kit?

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ARVR

JULY 15, 2020

Source [link] Virtual Reality and Augmented Reality (VR and AR) have had a noticeable presence in the news lately. Apple seems to be cornering the popular entertainment industry, with the acquisition of NextVR, as industry rivals such as Magic Leap focus on enterprise solutions. The First No-Headset Virtual Monitor 3.

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XR Today - VR Headsets tag

FEBRUARY 7, 2024

2024 is looking to be a huge year for XR – with massive technology giants like Apple jumping into the AR/VR/MR market – and the XR Awards are a great way to get ahead and learn about the firms leading in transforming business with immersive technology.

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The Ghost Howls

DECEMBER 5, 2022

Apple headset may have been delayed again. A new week, a new set of rumors about the upcoming Apple Reality One, the most awaited headset in the history of XR. This week we got to know that Apple has just rebranded the operating system of the upcoming device from RealityOS (or rOS) to xrOS. Top news of the week.

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The Ghost Howls

SEPTEMBER 6, 2022

I can’t wait to discover the Pico 4, the Quest Pro, and the Apple Reality headsets… and you? Apple headset may be called “Reality”. We have new rumors about the upcoming Apple headset. According to the usual analysts, this means that the name of the upcoming headset will be Apple Reality.

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VRScout

AUGUST 3, 2017

The Lord of the Rings auteur is using Apple’s ARkit to unlock new levels of storytelling immersion in augmented reality. Over the past year Jackson and his team at Wingnut AR, a subdivision of Wingnut Films , have been utilizing Apple’s ARkit to experiment with various types of AR experiences.

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The Ghost Howls

JULY 31, 2023

We were all waiting for an Apple announcement, hoping that it could bring back some enthusiasm into the field, and it seems that the Vision Pro is having some beneficial effects , indeed. Apple showed investors that XR is not a fad, and even if it is still in its early stages, it is going to stay. appeared first on The Ghost Howls.

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ARPost

JULY 18, 2023

Webs and the Metaverse The metaverse discussion at least started out as being largely a conversation within the world of immersive technology, with discussions of Web3 largely being topics within the blockchain and crypto spaces. Apple currently holds so much power that they could say ‘This is the way we’re going to go.’

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XR Today - Virtual Reality

OCTOBER 26, 2023

Atlantic Productions has partnered with Meta Platforms to host an impressive immersive experience highlighting climate change’s effects on the Galapagos Islands. Additionally, the documentary series comes just a month after Meta debuted its Meta Quest 3 mixed reality headset at the Connect Event in late September.

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The Ghost Howls

MARCH 13, 2023

The last days of AltspaceVR have seen many events happening in the platform where people said farewell not only to the platform, but also to the communities and the groups they were part of. Now all these groups of people do not have a house anymore: some of them will migrate to other social VR platforms (e.g.

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The Ghost Howls

MAY 14, 2023

This has been revealed months ago, and in particular, it is well known that Google should work on the operating system (an immersive version of Android), Qualcomm on the chipset, and Samsung on the device itself. The idea of the project is to make remote meetings more realistic, natural, immersive, and break the dullness of Zoom meetings.

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XR Today - Mixed Reality tag

JANUARY 24, 2023

Apple Inc has entered talks with roughly six media partner firms to launch a virtual reality (VR) content platform for its upcoming headset, reports revealed on Monday. The partnership aims to integrate the Cupertino-based firm’s Apple TV+ product lineup on the new head-mounted displays (HMDs).

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The Ghost Howls

MARCH 1, 2024

A new cycle of XR The Apple Vision Pro launch has been a disruptive moment for our industry (Image by Apple) As I said in a popular post a few months ago , I think we have entered a new cycle for immersive realities. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor).

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ARPost

FEBRUARY 16, 2021

Journey for Civil Rights in Augmented Reality. VictoryXR’s Journey for Civil Rights in Augmented Reality is a mobile experience for Apple and Android devices. A school or group purchases the experience from Victory XR and receives posters depicting civil rights leaders. Rosa Parks, and others.

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VRScout

SEPTEMBER 12, 2017

Lately however the Netherlands-based corporation has been experimenting with immersive technology, from an official virtual reality kitchen experience , to a VR pancake cooking simulator for some strange reason. Augmented reality and virtual reality will be a total game changer for retail in the same way as the internet.

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ARPost

SEPTEMBER 27, 2021

This year, AWE is partnering with Rooom for a much more immersive virtual AWE. Inbar is the founder of AWE, but he’s also the founder of Super Ventures , an early-stage fund for augmented reality companies. How about a group of experts talking about what they know best? Ori Inbar’s Keynote and the Auggies.

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XR Today - Big XR News tag

JANUARY 27, 2023

January is closing, and the extended reality (XR) landscape continues to evolve. Following last week’s theme of layoffs across the tech sector, this week continues the unemployment trend as influential groups reassess the space and US Courts aim at Google. The solution is seeing integration into XR applications.

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XR Today - Virtual Reality

JANUARY 1, 2024

Here are some of the VR vendors making waves in the industry as of 2024: RealWear Meta Apple Goertek Pimax Pico HP HTC Vive Samsung Varjo Lenovo Valve Index Vrgineers RealWear Exploring various aspects of the immersive technology landscape, RealWear produces sensors, apps, and hardware for the XR space.

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ARPost

JULY 30, 2020

Hearables with augmented reality features are becoming ubiquitous thanks to the overall spread of wearables, the contribution of tech giants, and the growing demand for emerging technologies. How Augmented Reality Works. See Also: What Is the Difference between Virtual Reality and Augmented Reality?

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VRScout

DECEMBER 10, 2018

. “Children today are mastering the art of finding new moments and forms of play and LEGO Playgrounds will provide a ‘live’ opportunity to test and learn directly with them” said Tom Donaldson, Vice President of Creative Play Lab at the LEGO Group. Image Credit: The Lego Group.

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XR Today - Mixed Reality tag

SEPTEMBER 29, 2023

At the same time, major workplace application developers Microsoft debuted its follow-up to Altspace VR and Immersed debuted an MR headset which could rival the biggest names on the market. While the device will contain AR-lite features similar to the previous Ray-Ban immersive product, AI integration is a big focus for Meta.

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VRScout

OCTOBER 27, 2021

Travel back in time to learn more about the heroic deeds of Marvel Studios’ latest group of gorgeous super people. Available now exclusively on compatible iOS devices, this unique immersive experience guides you through the backstory of the Eternal’s, highlighting their many heroic accomplishments across the millennia.

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Road to VR

SEPTEMBER 8, 2016

Yesterday Apple held a keynote presentation to update the world on their latest products. It’s too early for Apple to jump into the AR/VR game. That much was made clear on stage at the company’s latest keynote where they revealed the iPhone 7 and the Apple Watch Series 2. Acquisitions.

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The Ghost Howls

SEPTEMBER 12, 2023

I hope to be wrong, of course: maybe Valve has just accelerated to launch its device before Apple may finally release its one. IVAS is meant to increase the capabilities of the soldiers deployed on the field thanks to the support of augmented reality glasses. And its latest update, dubbed the “Mixed Reality 2.0

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XR Today - Augmented Reality tag

FEBRUARY 24, 2023

Warpin Reality, a Stokholm, Sweden-based extended reality (XR) firm creating immersive experiences for clients, launched an augmented reality (AR) experience this month in a major partnership with Meta Platforms and IKEA. BLÅVINGAD IKEA collection featuring marine life theme.

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XR Today - Augmented Reality tag

JUNE 10, 2022

With Augmented Reality tools designed to allow any company to create their own immersive ad experience, Meta has helped a host of companies reconnect with their audience. Unlocking Augmented Reality. The company decided to try building an AR experience specifically for people using Apple iOS devices.

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XR Today - Augmented Reality tag

NOVEMBER 15, 2022

This Monday, The Glimpse Group subsidiary Qreal launched TRYO, a multi-brand, multi-category virtual try-on platform for smartphones. TRYO is also currently available for free on the Apple App Store. Previously, the augmented reality (AR) design firm worked with major immersive social media platforms like Snapchat and Instagram.

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ARVR

AUGUST 25, 2022

Metaverse is still immersive, and there is still time till he will mature, depending on many variables. Currently, no augmented reality platform allows user avatars to live, work and shop in what many call the next version of the Internet. Immersing guests in the metaverse experiences.” And the Second is Web 3.0.

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ARPost

FEBRUARY 6, 2023

See Also: Redefining the Future of Location-Based Entertainment With HTC VIVE Focus 3 and The Park Playground “Virtual reality is often perceived as being limited to the world of gaming. Although gaming is certainly a great use case and example of what immersive VR experiences can deliver, the possibilities are endless,” said Vindevogel.

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