article thumbnail

Microsoft’s Meandering XR Strategy Could Lead to Another Zune Moment

Road to VR

It had a compelling reason to exist, which is why Microsoft directly competed against iPod Touch over the course of three device generations before eventually giving up the goat in 2011 and discontinuing the third-gen Zune. Many chalk it up to poor marketing, lack of brand cache, and not enough music to choose from.

Strategy 309
article thumbnail

Leaked Capcom Documents Point to ‘Resident Evil 4’ VR Coming to Oculus Headsets

Road to VR

Considering the original game was first released on consoles in 2005 and then later remastered in 2011, the Quest platform is a likely bet; Facebook has also largely abandoned PC VR in the wake of Quest 2, its latest standalone VR headset.

Oculus 363
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Every Company Needs a Metaverse Strategist

ARPost

Brand Strategy and the Metaverse. In 2011, legendary investor Marc Andreessen famously said “software is eating the world” – perhaps now the metaverse is beginning to eat the world. A company that is truly tapped into technology needs to have a strategist to help them navigate the nascent landscape of the metaverse.

article thumbnail

Why AR/MR for Education?

ARVR

Part 3— An Immersive Transmedia Storytelling Design & Cross-cultural Educational Strategy. 2011) The Key-Elements to Engaging Learning Enhanced gaming features through AR/MR/VR/360 to increase engagement and participation, motivation and sense of achievement. 2011) Enjoy this post? Intrinsic and Extrinsic Motivations.

Education 286
article thumbnail

Magic Leap Founder Rony Abovitz to Step Down as CEO

Road to VR

I have been leading Magic Leap since 2011 (starting in my garage). I will remain our CEO through the transition and am in discussions with the board with regards to how I will continue to provide strategy and vision from a board level. We have been actively recruiting candidates for this role and I look forward to sharing more soon.

article thumbnail

Open Compute Project: An Interview with Intel's Rebecca Weekly

Anand Tech

In 2011, combined with Intel and Rackspace, the Open Compute Project was launched to enable a set of open standards that could benefit all major industry enterprise players. When Facebook was scaling its technologies and pivoting to completely public use in the late 2010s, it started an internal project around data efficiency and scalability.

Data 107
article thumbnail

HTC Invests $5 Million in VR Studio From Pixar and Lucasfilm Veterans

VRScout

Founded in 2011, Steel Wool Studios started off experimenting with 2D narrative-driven gameplay experiences on mobile. In April, the studio launched Quar: Battle for Gate 18, an action strategy title, on Steam for the HTC Vive. Image Credit: Steel Wool Studios.

HTC 156