Road to VR

NOVEMBER 2, 2017

In an era where Sony appears to have a significant lead in console sales already, and with PSVR sharpening the system’s competitive edge, pressure is mounting for Microsoft to figure out its Xbox VR strategy. Gamespot reports Sony’s latest PS4 sales figures (including both PS4 and PS4 Pro) at a whopping 67.5

Strategy 279

Strategy Hardware Microsoft Sony 279

TechCrunch VR

JULY 28, 2022

For an industry that rarely has major news anymore, this was an awfully big week for virtual reality. What’s worth recalling is why Meta pursued the strategy of selling headsets at-cost to begin with. Meta is raising the price of Quest 2 virtual reality headsets by $100.

Virtual Reality 105

Virtual Reality Industry Government Hardware 105

UploadVR Between Realities podcast

OCTOBER 13, 2016

Sony is about to bring the third weapon to the high-end VR fight, and it could have a major impact on the market. The combination of content, pricing, and simplicity may mean that Sony could take a dominant position in the market over competition like HTC and Oculus. What It Means For Sony.

Sony 100

Sony Virtual Reality Head Mounted Display Strategy 100

Road to VR

FEBRUARY 12, 2019

Sony has officially announced that John Kodera has stepped down as president and CEO of Sony Interactive Entertainment (SIE), making way for previous SIE deputy president Jim Ryan to take the position. Like Kodera before him, Ryan will report directly to Kenichiro Yoshida, president and CEO of Sony Corporation.

Entertainment 136

Entertainment Sony Europe Construction 136

ARPost

JULY 23, 2021

A large adoption rate for augmented and virtual reality in 2020 has broadened the audience and age groups interested in the latest technologies. One of the biggest international events dedicated to the augmented and virtual reality will take place at the beginning of September in Chengdu Financial City in Sichuan, China.

Asia 509

Asia China Virtual Reality Entertainment 509

VRScout

MAY 20, 2017

Now it appears we’ll have an addition to the list of extra goodies in the form of an interactive Breaking Bad virtual reality experience. During the talk Gilligan revealed he teamed up with Sony and was currently developing a 30-45 minute interactive virtual reality experience based on the show.

Las Vegas 316

Las Vegas Nevada Sony Conference 316

The Ghost Howls

SEPTEMBER 3, 2023

Two days ago I was reading an interesting editorial about PSVR 2 by Scott Hayden, and my mind started wandering about the current moment of virtual reality, the stasis we live in, and our expectations for the upcoming headset. PSVR 2 Hero view of PSVR 2 (Image by Sony Interactive Entertainment) I had big hopes for PSVR 2.

Apple 398

Apple Samsung Eye Tracking Google 398

XR Today - Virtual Reality

FEBRUARY 17, 2023

In recent years, numerous leading brands have begun to build their own Metaverse strategies, designed to engage customers, support employees with immersive training and improve collaboration. In the sporting world, the metaverse space allows teams and athletes from every environment to connect with fans in a new, more engaging space.

Augmented Reality 237

Augmented Reality Strategy Entertainment Sony 237

Tech Trends VR

MARCH 31, 2019

If anybody can do it, it’s probably Sony. Ever since the Playstation was first launched – if, like myself, you’re old enough to remember it, you may pause a moment here to consider your own age and mortality – Sony has been in the business of reinventing gaming. Click To Tweet. The same seems to be the case with VR.

Gaming 319

Gaming Sony Trends Hardware 319

Road to VR

JUNE 13, 2017

One of the bigger announcements from Sony’s E3 briefing last night was the announcement of Skyrim VR only for PlayStation VR. So, learning that Bethesda was working on an official virtual reality release at yesterday’s Sony E3 briefing was likely music to many VR enthusiast’s ears.

HTC 258

HTC Sony Oculus Strategy 258

The Ghost Howls

JANUARY 21, 2020

So, here you are how I envision this 2020 in virtual reality! (I’ll PlayStation VR selling more than 5 million units until now has proven that console players like virtual reality. Too many people still don’t understand the potential of virtual reality. Me wearing the Oculus Quest. The reasons?

Virtual Reality 441

Virtual Reality Oculus Trends AR 441

The Ghost Howls

JUNE 26, 2023

Top news of the week (Image by Meta) Quest 3 launch is approaching Meta is following a strategy for the launch of the Quest 3 that is very different from the one that it used for the previous headsets. I just think that Meta is trying a new strategy to keep the hype high until September.

Unity 300

Unity Retail Eye Tracking Simulation 300

The Ghost Howls

MAY 15, 2023

We are all curious to see how this strategy will pay off. Mark Gurman also noticed that since now Final Cut Pro has been launched for iPad, and iPad apps should run on the Apple Reality headset, Final Cut Pro will work on the Apple HMD. Or it may just be that he’s trolling us all.

Google 483

Google Samsung Apple Virtual Reality 483

Tech Trends VR

APRIL 9, 2018

The report published today by global analyst company CCS Insight shows the worldwide market for virtual reality (VR) and augmented reality (AR) head-worn devices growing by an average of 50 percent annually over the next five years. In 2022, a total of 121 million units will be sold, with a value of $9.9 billion Click To Tweet.

AR 317

AR Augmented Reality Virtual Reality Trends 317

ARPost

SEPTEMBER 5, 2019

Virtual reality has radically changed almost every creative field, and architecture is no exception. The agents have to wait until the building is complete in order to step in and build out a selling strategy and messaging points. See Also: How Augmented Reality Is Transforming the Construction Industry. Guest Post.

Real Estate 269

Real Estate Architecture Immersion Augmented Reality 269

XR Today - Virtual Reality

OCTOBER 4, 2023

Jack Daniel’s opened its virtual doors to the public by commemorating urban art and the 50th anniversary of hip-hop in late September. Currently ongoing, the iconic brand has launched The Verse — the company’s first virtual reality (VR) immersive experience — under its Art, Beats + Lyrics programme.

Groups 232

Groups Tennessee Los Angeles San Francisco 232

The Ghost Howls

MARCH 1, 2024

We are at the beginning of March and I just realized that I haven’t written yet a post with my predictions for augmented and virtual reality for this year. I don’t know how many of them will prove to be true, but for sure they all can be something that can inspire you to define your XR strategy for this year.

Trends 420

Trends Apple Google Unity 420

VRWorld

DECEMBER 27, 2017

Sony last week announced that it will be showcasing its technologies as part of a brand campaign centered on singer-songwriter, Khalid. The post Sony announces new VR music campaign featuring Khalid appeared first on VR World. Named “Lost in Music,” the campaign will debut with a live event at the LA Hangar in January.

Sony 63

Sony Austin New York Strategy 63

The Ghost Howls

MARCH 20, 2023

First of all, Sony CFO Hiroki Totoki has said that he thinks that PSVR 2 may sell more than the 5–6 million units that the original PSVR sold. This shows that Sony is pretty bullish about its device, and it is confident that it will be appreciated by a good share of its base market.

Google 414

Google Microsoft Ukraine Apple 414

The Ghost Howls

JUNE 21, 2021

Image by Sony Interactive Entertainment). According to a report from Bloomberg, Sony may release its much-awaited next-gen PSVR headset (which I informally call PSVR 2) during Holidays 2022. This is very interesting: it means that Sony is leaving another year to Facebook to gain market shares with the Quest.

Sony 370

Sony Training Gaming Oculus 370

VRWorld

MAY 11, 2016

During AMD’s 2016 Investor Day, the company disclosed its growth strategy. Second part of the strategy was to finally become a fabless semiconductor, with all the risks and rewards involved with that move. However, according to sources in the know, this placeholder has another existing customer, whose name is SONY.

Sony 76

Sony Architecture Government Strategy 76

Road to VR

JANUARY 16, 2017

To many, the question of an Apple AR or VR headset has become a “when” rather than an “if” The President of Sony’s Worldwide Studios thinks 2017 is the year that Apple introduces its first immersive device. But exactly when that time is has been up for debate. Let us know in the comments.

Apple 100

Apple AR Sony Strategy 100

XR Today - Virtual Reality

SEPTEMBER 1, 2023

Rumors earlier this year suggested Sony, the company responsible for making Apple’s OLED displays, can only produce up to 200,000 displays per quarter. This is similar to the strategy Apple took with the first generation of the Apple Watch. The company isn’t planning on simply allowing consumers to grab the item off the shelf.

Apple 248

Apple Wearables Zeiss Immersion 248

XR Today - Augmented Reality tag

DECEMBER 9, 2022

Extended reality, in the form of AR, VR, and MR, has shown significant potential for this landscape. We’ve already begun to see galleries and museums creating their own augmented reality and virtual reality experiences, designed to educate and enlighten people anywhere.

Entertainment 115

Entertainment Augmented Reality Virtual Reality Unity 115

UploadVR Between Realities podcast

MARCH 21, 2017

This short-form PlayStation VR (PSVR) experience from Sony Pictures Virtual Reality avoids some of the largest pitfalls of film-based video games. Part of our point of pride is to make these things look good,” says Jake Zim, VP of VR at Sony Pictures. “We It’s a strategy Reitman attributes to his impatience. “No,”

Filming 182

Filming Sony Virtual Reality Hardware 182

Hypergrid Business

JANUARY 26, 2022

billion dollars making the company the third largest gaming company after Sony and Tencent. In addition, the acquisition will aid Microsoft gain a huge footprint in the gaming industry and it solidifies the company’s recent strategy to promote gaming subscriptions and revenues instead of selling gaming products.

Microsoft 124

Microsoft Data Virtual Reality Construction 124

The Ghost Howls

FEBRUARY 23, 2023

Through comprehensive media services (mainly including media coverage, expert consultation, data research, and event and public relation management), it helps entrepreneurs with idea incubation, financing, strategy consultation, and publicity. and covered more than 80% of the XR pioneers as communities members.

China 311

China Industry Government AR 311

The Ghost Howls

JULY 31, 2023

It has basically created a whole ecosystem of its own through strategic investments : I’m very curious to see what is the final goal of this strategy. More info Sony Mocopi seems to be good for full-body VR Thrillseeker, the superstar VR Youtuber, is experimenting with Mocopi, the lightweight full-body VR kit by Sony.

Apple 273

Apple Ukraine Samsung Data 273

The Ghost Howls

JUNE 14, 2021

In his report, he states that Taiwanese lens manufacturer, Yujingguang is working on next-generation lenses, and these could be installed in the upcoming next-gen PSVR and next-gen Quest (Quest 3 or Quest 2 Pro, depending on Facebook’s strategy). Museum Of Other Realities is now free to get until June, 21st.

Apple 477

Apple Augmented Reality AR Virtual Reality 477

The Ghost Howls

MAY 10, 2021

The strategy of the company is the one of having an affordable headset like the Quest 2 that can appeal to the masses, and then release a headset with enhanced features (like eye tracking, face tracking, etc…) for prosumers that want to pay for better performances. Virtual Reality is great, but what about Real Reality?

HTC 397

HTC Apple AR Eye Tracking 397

XR Today - Mixed Reality tag

SEPTEMBER 12, 2022

Other Asian firms such as China Mobile, Agora, and Sony reach the list. Upcoming metaverse platforms such as Baidu’s XiRang, along with iQiyi, NetEase, and Bilibili’s virtual reality (VR) solutions, also aim to cement China’s immersive future.

South Korea 75

South Korea China Phoenix United States 75

XR Today - Virtual Reality

OCTOBER 10, 2022

Apple, Sony, Microsoft, and countless other vendors in the technology space are now investing heavily on the concept of “spatial audio”. A spatial audio strategy can also be a fantastic tool for building instinctual skills and muscle memory in the training world.

Trends 166

Trends Tools Haptic Hardware 166

TechCrunch VR

NOVEMBER 7, 2021

Hardware platforms from Google, Microsoft, Sony, HTC, Steam and others were announced with great fanfare, though these investments were largely scrapped or defunded a few years later, leaving a dearth of VR hardware platform options. The “metaverse” already exists in Fortnite and Roblox.

Hardware 104

Hardware Strategy Microsoft Google 104

ARPost

MAY 27, 2020

SVP of Emerging Technology and Innovation Strategy Tony Driscoll, Sony SVP of VR Jake Zim, Paramount Futurist Ted Schilowitz, and Arcadium President Marcie Jastrow. A panel discussion titled “Who Will Control the Future of Entertainment?” brought together StoryTech Principal Lori Schwartz, Warner Bros.

Conference 370

Conference Technology Entertainment Industry 370

TechCrunch VR

MAY 13, 2021

TiMi operates a branch in Los Angeles and said in January 2020 that it planned to “triple” its headcount in North America, adding that building high-budget, high-quality AAA mobile games was core to its global strategy. Oasis is played via a virtual reality headset. Oasis is played via a virtual reality headset.

Los Angeles 61

Los Angeles North America China America 61

VRWorld

NOVEMBER 27, 2017

Uptake of virtual reality hardware continues its upward trend, according to the latest numbers from independent market analysis firm, Canalys. Meanwhile, Sony, Oculus , and HTC continue to dominate the VR hardware marketplace, with an 86% combined market share. “VR Cultural factors also appear to be driving VR demand.

Sony 53

Sony Japan Healthcare Virtual Reality 53

UploadVR Between Realities podcast

DECEMBER 11, 2016

Market researcher SuperData scaled back its virtual reality forecast for 2016, particularly after a disappointing launch of the PlayStation VR headsets. So the strategies for VR companies remain to be mindful of the opportunity as well as the delays in getting revenue. SuperData scaled back its forecast from 2.6

Software 241

Software San Francisco Google Data 241