AR Insider

JULY 2, 2021

A R continues to prove itself as a shopping tool. This was amplified in the Covid era when it can bring back some of the product essence and dimension that’s lost in retail lockdowns. Beyond consumers, AR likewise resonates among brands, retailers and eCommerce companies. On a more practical level, they’re seeing real results.

AR 347

AR Retail Case Study Unity 347

XR Today - Virtual Reality

NOVEMBER 6, 2023

Virtualware will also serve as the exclusive sponsor of the event to unite “Unity instructors and workforce development professionals,” according to a press release. Those attending can network with executives from global firms, showcasing the capabilities of Unity’s RT3D technologies. Through the €1.6

Education 214

Education El Salvador Unity Spain 214

The Ghost Howls

JUNE 26, 2023

In the beginning, we thought it was an early leak, but actually, it is not: the retail store has already published the official page about the headset. But there’s even more: Unity has already published a page about how it is possible to build for the Quest 3 using not only the XR Interaction Toolkit, but also AR Foundation.

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Unity Retail Eye Tracking Simulation 294

ARPost

AUGUST 17, 2022

Company executives shared cutting-edge technology that NVIDIA is releasing to transform graphics processing and provide creative tools to help companies embrace the metaverse reality. Some tools to create this seemingly complex technology include Audio2Face and Audio2Emotion, AI models that create facial animation in sync with voices.

Simulation 396

Simulation Tools Conference Industry 396

XR Today - Augmented Reality tag

FEBRUARY 15, 2023

The latest feature for Snap Lens will provide developers with enhanced light-reflecting tools for virtual content, creating ultra-realistic digital assets. More on Ray Tracing According to NVIDIA, ray tracing simulates lighting effects in virtual scenes and objects with cutting-edge rendering tools.

Tools 71

Tools United Kingdom Machine Learning Unreal 71

AR Insider

MAY 27, 2021

I’ve been writing about it for over a year, and working on related products at Unity for much longer. It arguably offers the most fun and inspiring tools we have ever had for telling brand stories. tech -> toy -> tool -> totality. Four Myths About AR Advertising. by Tony Parisi. It’s not a fad — it’s here to stay.

AR 414

AR Unity Retail Entertainment 414

ARPost

JULY 13, 2022

Inworld AI is a company building a tool to create brains that experience creators can put into virtual bodies to populate the metaverse – whether that’s games, simulations for enterprise and education, embodied chatbots in immersive retail environments, or whatever else you can think of. What is Inworld AI ?

Magic Leap 432

Magic Leap Tools Unreal Virtual Environment 432

ARPost

SEPTEMBER 15, 2020

Over the years, they considered 360 video marketing, VR entertainment booths, and training simulations before settling on XR tools to aid with research. From then onwards, they started making retail environments for clients. For example, they made an immersive environment in Unity to test custom furniture models.

Virtual Reality 373

Virtual Reality Simulation Data Retail 373

AR Insider

FEBRUARY 4, 2020

It’s helping retailers build in-store visualization, and 3D models of product inventory. The biggest projected revenue sources in enterprise AR software will be ARaaS for media, retail, commerce and gaming. It includes the examples above in that various enterprises are using AR tools to build things for their customers.

AR 322

AR Tools Retail Examples 322

AR Insider

JULY 9, 2021

A R continues to prove itself as a shopping tool. This was amplified in the Covid era as it brought back some of the product essence and dimension that was lost in retail lockdowns. Beyond consumers, AR likewise resonates among brands, retailers, and eCommerce companies. On a more practical level, they’re seeing real results.

AR 369

AR Case Study Retail Study 369

XR Today - Virtual Reality

JUNE 20, 2022

Today, in a world where companies can’t always create the in-person interactions required to leave a lasting impression on their customer, XR represents a powerful promotional tool. Autoliv and Unity. Arksen, Varjo and Unity. Still not sure what XR in advertising could be capable of?

Case Study 187

Case Study Study Unity North America 187

AR Insider

JULY 19, 2021

Then it will begin to ratchet up through competitive pressure among retailers and eTailers. That ecosystem is coming together as we speak, including ubiquitous 3D experience-creation platforms like Unity. Joining consumer acclimation and comfort, the same is needed on the brand and retailer (often non-techy) side of the equation.

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Data AR Saudi Arabia Survey 279

XR Today - Mixed Reality tag

MARCH 17, 2023

Retail brands are experimenting with XR to bring new purchasing experiences to consumers. As companies continue to embrace the age of digital transformation, they’re looking for tools which can align seamlessly with the solutions they already rely on every day. As a result, the demand for “interoperability” in XR is increasing.

Magic Leap 89

Magic Leap Unity Microsoft Tools 89

ARPost

MAY 28, 2020

Merel also pointed out that, while solutions by XR companies are a boon for AR retail , that’s only the case if businesses have a shippable product. This is an area that many retailers are struggling with as supply chains are disrupted by social distancing and “essential products” get the right-of-way.

AR 350

AR Retail Microsoft Virtual Reality 350

XR Today - Augmented Reality tag

APRIL 1, 2023

The hardware-agnostic technology is compatible with a range of different devices to ensure everyone in the workplace can interact with the same holographic tools. Unity Unity stands as one of the market leaders in software development for the metaverse landscape and the XR economy.

Unity 79

Unity Wearables Automotive Tools 79

ARPost

JUNE 15, 2020

For instance, it has entertainment applications, and can also be used for retail, in the medical field, and for manufacturing, among others. Unity Support. Unity is an advanced game engine used in the development of augmented reality apps, especially gaming. billion that same year. Cloud Recognition or Local Storage.

AR 382

AR Augmented Reality Unity Austria 382

AR Insider

SEPTEMBER 9, 2020

trillion) of the overall retail market — and expected to reach 22 percent by 2023 — brands know they need to create standout digital shopping experiences. That equates to huge return costs for online retailers who typically operate at thin margins to begin with. And with e-commerce making up 16.1 percent (about $4.2

AR 229

AR Retail Boston Study 229

VRScout

MARCH 12, 2018

For instance, retail staff could wear the HoloLens to see how something has been selling. billion in revenue in 2017, is seizing on the opportunity to provide the tools. “We Unity, which allows developers to create highly customizable experiences for VR and AR, leads the pack. But Adobe is also making moves in the VR space.

AR 337

AR San Jose Augmented Reality 360 Video 337

Bernard Marr

JUNE 8, 2023

However, one field in which they are undoubtedly generating more than just hot air is gaming and 3D design, where companies like Unity Technology and Epic Games are pulling the strings connecting these hot technology topics. This could be a factory, retail premises, or a sports or entertainment facility such as a theme park or sports stadium.

Unity 102

Unity Simulation Data Industry 102

XR Today - Virtual Reality

DECEMBER 26, 2022

With this, tech firms can provide innovative tools to entertain, communicate, work, collaborate, and learn. Global tech giants such as NVIDIA, Lenovo, Unity, Epic Games, HTC VIVE, and others have already entered the metaverse space race. In the next iteration of spatial communications, this will forever change the workplace.

Industry 315

Industry Training Magic Leap Immersion 315

AR Insider

SEPTEMBER 5, 2019

So it includes industrial productivity hardware & software, advertising, AR commerce enablement, and developer/creative tools like Unity , Adobe Aero and Amazon Sumerian. Sizable opportunity also awaits in enterprise AR software subsegments such as developer platforms and creation tools. manufacturing efficiencies).

AR 216

AR Unity Hardware Software 216

AR Insider

APRIL 30, 2020

A real-time 3D activation by Visionaries 777 for INFINITI increased tradeshow booth leads and retail engagement by 35 percent. Most companies felt that 3D design and engineering tools sufficed for visualization, especially since preparing CAD data for real-time 3D required many cumbersome steps for data conversion and adjustments.

AR 217

AR Automotive Training Data 217

XR Today - Mixed Reality tag

DECEMBER 15, 2022

The internationally available programmes help scale XR solutions for arts & entertainment, industry, tourism, retail, and more. Firstly, T-mobile added various companies to its accelerator, including solutions providers in industries, education, and retail. What Funding and Support are Available for the Virtual Reality Industry?

Virtual Reality 97

Virtual Reality Unity Education Immersion 97

The Ghost Howls

AUGUST 26, 2020

The demand for easy-to-use 3D creation tools is growing rapidly as demonstrated by a report by Hired that showed demand for VR/AR engineers grew by 1400% in 2019. With other game engines already available, both on standalone (Unity, UE4) and web (Sumerian), why did you feel the need to create a new one? What features are supported?

AR 439

AR Education Architecture Training 439

ARVR

OCTOBER 25, 2021

AR advertising , this is when AR is used as a tool to visualize and contextualize products to engender more informed consumer purchases. And this value has been elevated during a pandemic, as AR brings back some of the product dimension and tactile detail that’s been taken away from consumers during retail lockdowns. Related to?—?but

AR 130

AR Tools Augmented Reality Architecture 130

XR Today - Virtual Reality

OCTOBER 4, 2023

Keenan Harris : Web3 gives artists a new tool to play with, and hip-hop has always been at the forefront of embracing new technologies. We used Spatial as our platform and pushed their Unity SDK to the extreme to yield the most visually stunning and immersive space built on the platform. How will XR grow and expand for retail and FMCG?

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Groups Tennessee Los Angeles San Francisco 223

AR Insider

MARCH 24, 2020

Think of the “enterprise software” market which addresses corporate, retail, industrial and other segments. But there are also lots of opportunities in corporate settings (data visualization), retail (product visualization) and brand advertising. This is the same way we think of enterprise AR.

AR 211

AR Industry Retail Data 211

XR Today - Augmented Reality tag

MARCH 29, 2023

Other verticals such as defence, travel, tourism, and retail also roll out lucrative plans for emerging technology solutions. Numerous gaming engines, including Unity Technologies and Epic Games , have become a mainstay for developing real-time 3D (RT3D) content. Moreover, solutions are available that suit specific learning use cases.

Healthcare 81

Healthcare North America Retail Education 81

XR Today - Virtual Reality

OCTOBER 20, 2022

Numerous companies such as Meta Platforms , Microsoft, Decentraland, Epic Games, Unity, Pico Interactive, NVIDIA, and even Autodesk are developing platforms to facilitate the Metaverse. Their new tools are set to offer enterprises an immense number of business use cases.

South Korea 290

South Korea Real Estate Industry Architecture 290

Tech Trends VR

JULY 23, 2018

After developing eye-tracking commercial solutions for years, Swedish company Tobii Pro is now bringing to market a new analytical tool which leverages these capabilities in Tobii Pro VR. The tool integrates into Unity environments and allows eye-tracking studies to be conducted within 3D virtual reality environments.

Eye Tracking 168

Eye Tracking Retail Trends Virtual Reality 168

ARVR

JUNE 16, 2020

Source Virtual commerce is a powerful tool for companies to promote their products and increase their sales. V-Commerce development is already showing promising results both in complex machinery sales and real estate visit with VR , and retail commerce with AR. Build your first HoloLens 2 Application with Unity and MRTK 2.3.0

Haptic 130

Haptic Hand tracking Real Estate Virtual Reality 130

ARVR

FEBRUARY 24, 2021

Apple is also the owner of ARKit , a developer tool used by iOS developers to build mobile AR apps and games for iPhones, iPads, and other Apple devices. Google also offers ARCore , a developer tool for Android, iOS, Unreal, and Unity which help integrate AR elements into the real environment.

Virtual Reality 130

Virtual Reality AR Augmented Reality Google 130

XR Today - Mixed Reality tag

JUNE 14, 2023

Google is active on both sides of the market with its publisher ad server and with its ad buying tools and holds a dominant position on both ends. Google’s latest row with European regulators comes as the company rolls out its Geospatial Creator for Unity platform. Furthermore, it operates the largest ad exchange.

Google 86

Google Ireland Unity United States 86

ARPost

JULY 29, 2021

Automobile manufacturers and retailers have been among the most enterprising adopters of VR technology. Last year, Unity’s Vice President of Features, Andre Gauthier, told ARPost how the Unity graphics engine enables a number of BMW’s projects that require real-time rendering. BMW’s Road to XR.

Technology 490

Technology AR Automotive Case Study 490

ARVR

JULY 23, 2021

Then it will begin to ratchet up through competitive pressure among retailers and eTailers. That ecosystem is coming together as we speak, including ubiquitous 3D experience-creation platforms like Unity. Joining consumer acclimation and comfort, the same is needed on the brand and retailer (often non-techy) side of the equation.

Data 130

Data AR Saudi Arabia Survey 130

AR Insider

JANUARY 7, 2020

For example, AR developer tools will be a leading source of enterprise AR spending, including authoring AR experiences. This includes software for AR experience creation for brands, retailers and other consumer-facing enterprises. Meanwhile, developer tools for AR creation will grow from $440 million in 2019 to $1.16

Industry 195

Industry AR Case Study Tips 195

XR Today - Mixed Reality tag

MAY 10, 2023

Retailers and customer support teams can also transcribe their immersive content in real-time to audiences. With deep-learning, AI-empowered enhancements, Agora’s noise suppression tool eliminates noise, echo, reverberation, and low latency issues. Global firms have introduced similar solutions on their bespoke hardware.

Immersion 91

Immersion Conference Tools Latency 91