The Ghost Howls

JANUARY 27, 2020

But this opens another debate: if it uses 4 cameras, does it mean that it won’t be based on WMR reference design anymore ? Or that Microsoft is working on a new reference design that fixes the issues of the first one? Unity changes how it handles XR Plugins. Unluckily, we have not the answers to all these questions….

Samsung 416

Samsung Survey Unity Oculus 416

Upload VR

JUNE 6, 2022

References to realityOS were found in App Store upload logs and Apple code earlier this year, and an Apple linked shell company trademarked RealityOS last week. Kuo claims claimed this headset will weigh less than Meta’s Quest 2, feature dual 4K OLED microdisplays, and use a new chip with “similar computing power as the M1 for Mac”.

Apple 117

Apple New York AR Unreal 117

Road to VR

SEPTEMBER 11, 2023

Lateral Thinking with ‘Withered’ Technology Much of Nintendo’s market strategy can be attributed to Gunpei Yokoi, the prolific Nintendo designer best known for pioneering the company’s handheld segment. That’s basically been the case from Game & Watch all the way to Switch and Switch Lite.

Virtual Reality 267

Virtual Reality Technology Hardware Gaming 267

Upload VR

OCTOBER 24, 2022

IK refers to a class of equations for estimating the unknown positions of parts of a skeleton (or robot) based on the known positions. That’s our current strategy.”. The spokesperson described the technology as a combination of inverse kinematics (IK) and machine learning (ML).

Machine Learning 116

Machine Learning Eye Tracking Unreal Latency 116

The Ghost Howls

JANUARY 28, 2023

While still in Italy, I verified that Microsoft Teams, Unity, and Github were accessible from China. Whenever I’ll mention VPNs in the remainder of the article, I’m always referring to these ones. And I have to say that this strategy is paying off. I would never suggest something different to you. Absolutely not.

China 386

China Government Italy Google 386

XR Today - Augmented Reality tag

SEPTEMBER 30, 2022

Qualcomm invests in reference XR devices like smartglasses or headsets, providing a “perfect blueprint” for building leading immersive experiences. The executive explains that Qualcomm employs a strategy of talking directly to partners and providing developers with resources, integrated growth, and investment.

Europe 74

Europe North America Portugal Hand tracking 74

The Ghost Howls

MARCH 2, 2020

Qualcomm releases XR2 5G reference design. Qualcomm has finally released the reference design for AR/VR headsets based on the XR2 chipset (a special version of the Snapdragon 865 for XR headsets), and it will pave the way for the standalone headsets of the future. This is one of the weirdest rag-doll experiments in Unity.

Hand tracking 231

Hand tracking AR Oculus HTC 231

The Ghost Howls

FEBRUARY 12, 2019

HADO” is a name we use either standalone to refer to our flagship and most popular team sports game , but it also refers to a genre of games where an energy ball is released by the player through gestures. Slightly slower teams have been known to beat faster teams by using better teamwork and strategy.

Augmented Reality 281

Augmented Reality Japan AR Magic Leap 281

The Ghost Howls

DECEMBER 14, 2020

It was in the air in the last weeks and finally, the time has come: Facebook is being sued for monopolization and anticompetitive strategy. Tyler McVicker of Valve News Network has found some references to a new game, codenamed “Citadel”, that could make people in VR fight against people with a 2D screen.

Gaming 289

Gaming Augmented Reality Germany Oculus 289

Bernard Marr

OCTOBER 11, 2023

As such, rather than a large language model , the company refers to its AI technology as an AI Big Model. The second important way that Ernie differs from ChatGPT (or Google’s PaLM, Meta’s Llama or other LLM-based generative AIs) is that it can also create pictures and videos.

China 52

China Data Government Training 52

UploadVR Between Realities podcast

DECEMBER 18, 2016

John Riccitiello, CEO of Unity Technologies, predicted that tech journalists would start gleefully writing that the virtual reality revolution is over because sales of VR headsets fell short of expectations, and analysts are in the midst of shaving back their predictions. I’m not one of those journalists. The reality is going to be like this.

AR 100

AR New York San Francisco Industry 100

The Ghost Howls

MARCH 26, 2018

This business strategy of selling to few people for a high price has completely sense , considering that all the device has been conceived to add all the features that could make it compelling mostly for professionals. The SDK offers native APIs, but also supports popular game engines like Unity and Unreal 4.

AR 161

AR Magic Leap Oculus Virtual Reality 161

The Ghost Howls

DECEMBER 29, 2021

Prior to co-founding holoride, I was working in various fields such as product marketing, development, and strategy at the German car manufacturer Audi. Following this announcement, we partnered with Unity and Audi and for a US roadshow that brought us from Los Angeles to San Francisco. Can you tell us more about it?

Entertainment 386

Entertainment Technology Unity Immersion 386

The Ghost Howls

JANUARY 21, 2020

In the end, I still believe in the old predictions of Unity CEO John Riccitiello: Look at this graph shown by Mr. Riccitiello in 2017: the purple line is the one of the analysts, while the white one is the one forecasted by him. And it has an associated reference design that will define the next-gen XR headsets.

Virtual Reality 438

Virtual Reality Oculus Trends AR 438

XR for Business Podcast

JULY 28, 2020

Daniel: So, Happy Finish -- or HF, as we're now more commonly referring to ourselves -- we're really in the space of creating content and experiences for grand clients, right from the very beginning. And alongside Hill+Knowlton Strategies, one of the WPP [Group] PR and strategy agencies. You've done all sorts of things.

Technology 78

Technology Guinea 360 Video Tools 78

XR for Business Podcast

JULY 28, 2020

Daniel: So, Happy Finish -- or HF, as we're now more commonly referring to ourselves -- we're really in the space of creating content and experiences for grand clients, right from the very beginning. And alongside Hill+Knowlton Strategies, one of the WPP [Group] PR and strategy agencies. You've done all sorts of things.

Technology 78

Technology Guinea 360 Video Tools 78

The Ghost Howls

OCTOBER 31, 2018

He has joined Rony Abovitz at Magic Leap and now he’s there, trying to build the MagicVerse as the SVP of Creative Strategy of the Florida company. We can see them as running at different layers, divided by their sector of reference.

Magic Leap 305

Magic Leap Virtual Reality Immersion AR 305

XR for Business Podcast

JULY 28, 2020

Daniel: So, Happy Finish -- or HF, as we're now more commonly referring to ourselves -- we're really in the space of creating content and experiences for grand clients, right from the very beginning. And alongside Hill+Knowlton Strategies, one of the WPP [Group] PR and strategy agencies. You've done all sorts of things.

Technology 60

Technology Guinea 360 Video Tools 60

Leapmotion

MARCH 15, 2018

Arranging or assembling virtual objects is a common scenario across a range of experiences, particularly in education, enterprise, and industrial training – not to mention tabletop and real-time strategy gaming. The ScaffoldGridVisual class has references to these handles.

Leap Motion 32

Leap Motion Simulation Machine Learning Examples 32

AR Insider

MAY 6, 2020

The third major change came from Unity which recently announced that it will now be serving AR ads on mobile. Unity has one of the world’s largest mobile ad serving businesses and at the end of last year they partnered with Fossil to pilot this new ad format in mobile games. The Evolution of Brand Activations.

AR 383

AR Examples Data Head Mounted Display 383

XR Today - Mixed Reality tag

DECEMBER 1, 2023

Meta is in the process of developing full-body tracking software for its Quest devices and future metaverse strategies. Companies like Unity also create tools to make eye and gaze tracking more accurate. It’s a term that refers to a wide range of solutions that improve our interactions and experiences with machines.

Trends 114

Trends Wearables Haptic Eye Tracking 114

XR Today - Mixed Reality tag

NOVEMBER 9, 2023

Meta is in the process of developing full-body tracking software for its Quest devices and future metaverse strategies. Companies like Unity also create tools to make eye and gaze tracking more accurate. It’s a term that refers to a wide range of solutions that improve our interactions and experiences with machines.

Trends 107

Trends Wearables Eye Tracking Tools 107

The Ghost Howls

MAY 30, 2022

The circle will close with the release of XR glasses, and we know that Niantic is also working on a reference system for them. More info (RealityOS trademark) More info (Robert Scoble’s take on Apple’s reveal strategy). Other relevant news. Let’s see if this is finally the right time for a reveal….

Magic Leap 297

Magic Leap Virtual World Ukraine Augmented Reality 297

VRScout

NOVEMBER 10, 2019

This option gives you a headset plus $500 credit for Microsoft Azure , a three-month free trial of Unity Pro , and the PiXYZ plugin — giving you all the necessary tools to test, create, and launch enterprise apps for the HoloLens 2. If you’re a developer working on your own, Microsoft offers the HoloLens 2 Development Edition.

Microsoft 320

Microsoft Eye Tracking Magic Leap Haptic 320

The Ghost Howls

OCTOBER 2, 2018

The headset is based on the Qualcomm Snapdragon 835 VR reference design. Both devices are made on the Snapdragon 835 VR reference design, so they feature exactly the same processor and the same 4 GB of RAM. But Oculus strategy is now funding bigger titles and is not interested in little experiments anymore. Horsepower.

Oculus 266

Oculus China HTC Controllers 266

The Ghost Howls

APRIL 12, 2021

This week has been pretty crazy: It all started with Facebook approving my silly The Unity Cube application (an application with just a cube) on App Lab. The sentence, as highlighted by Road To VR, may be a reference that it will be an enterprise headset. Not much, honestly.

HTC 438

HTC Google Razer Oculus 438

The Ghost Howls

AUGUST 9, 2021

Internally the device is referred to as NGVR (Next-Gen VR), but honestly, I still believe it will be called PSVR 2. More info (Full gameplay of Ariana Grande’s concert) More info (The Guardian talks about the concert and the future metaverse) More info (Blue Ocean strategy). News worth a mention. Image by Facebook).

Google 515

Google Sony Eye Tracking AR 515

The Ghost Howls

DECEMBER 19, 2018

If you have seen Avengers: Infinity War, for sure you will get this reference (Image by Memes and Gifs). It is not the best approach ever, since I am not actually distinguishing the objects to be removed (a black PC mouse and a black shoe are the same for the system, using this strategy), but again, for a fun fast toy project, it can be ok.

Augmented Reality 331

Augmented Reality Virtual Reality Virtual World Video 331

The Ghost Howls

JANUARY 14, 2020

They are based on the Atraxa reference design (Image by Road To VR). I think that Pimax has to completely rework its strategy. This strategy creates problems in the manufacturing line (and so many delays) and also confuses a lot the customers. Pico Neo 2 controllers. They are not beautiful, but functional.

AR 261

AR Eye Tracking Machine Learning Controllers 261

XR for Business Podcast

DECEMBER 29, 2020

Our VP of Marketing and Strategy, Alex Colgan, will turn the tables and interview me on what happened in 2020 and what we can expect from 2021. They're creating kind of reference designs for the world to build on. And this is something that I think is really, really cool, because people were actively engaged. That was a year ago.

Machine Learning 78

Machine Learning Education Apple Technology 78

XR for Business Podcast

DECEMBER 29, 2020

Our VP of Marketing and Strategy, Alex Colgan, will turn the tables and interview me on what happened in 2020 and what we can expect from 2021. They're creating kind of reference designs for the world to build on. And this is something that I think is really, really cool, because people were actively engaged. That was a year ago.

Machine Learning 78

Machine Learning Education Apple Technology 78

XR for Business Podcast

DECEMBER 29, 2020

Our VP of Marketing and Strategy, Alex Colgan, will turn the tables and interview me on what happened in 2020 and what we can expect from 2021. They're creating kind of reference designs for the world to build on. And this is something that I think is really, really cool, because people were actively engaged. That was a year ago.

Machine Learning 60

Machine Learning Education Apple Technology 60

AR Insider

MARCH 24, 2020

Often, the term is used in reference to industrial uses. This category also includes developer tools such as Unity and AR democratization tools such as Amazon Sumerian or Adobe Aero. Enterprise AR, particularly in industrial settings, has been positioned as AR’s saving grace while consumer adoption lingers.

AR 211

AR Industry Retail Data 211

Ryan Schultz

AUGUST 23, 2022

In the years since, these essays have been read by millions of people as the Metaverse has transitioned from the world of paperback science fiction to the front page of the New York Times and corporate strategy reports around the world. There are several hypothesized strategies to minimize “Metaverse abuse.”

Motion Capture 78

Motion Capture Strategy Virtual World Examples 78