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Coca-Cola & Tomorrowland Launch AR Music World

VRScout

“Coca-Cola Dreamworld taps into Gen Z’s passion for the infinite potential of the mind by exploring what a dream tastes like,” said Alessandra Cascino, Creative & Shopper Program Director, Coca-Cola North America Operating Unit, in an official press release.

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Another Peak at VR-Enabled Cars, This Time From Holoride and Porsche

ARPost

We are collaborating with Porsche Cars North America to give riders the thrill of a high-speed ride, combined with a highly-immersive VR experience,” holoride co-founder and CEO Nils Wollny said in a release. Holoride and Porsche. “We To be clear, this partnership isn’t some new thing.

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Pico Teases New Headset Announcement Coming This Week

Road to VR

Unlike Quest Pro, which Meta says will cost significantly more than $800, the Pico 4 line may offer the company a two-pronged strategy into finally entering the consumer VR market in North America. Since its founding in 2015, Pico has exclusively targeted consumers in China and enterprise users in the West.

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ByteDance’s Pico Interactive is Expanding to the U.S. to Compete with Meta

Road to VR

Listings include a head of Pico Studios, head of VR Game Strategy, head of Overseas Content Ecosystem, and operations manager. Technical roles related to VR hardware and software development and R&D are also on offer. Image courtesy Pico Interactive.

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7 Insightful XR Advertising Case Studies to Read in 2022

XR Today - Virtual Reality

As the technology in the product portfolio offered by Autoliv continues to evolve, so too has the company’s marketing and sales strategy. In 2021, the company decided to double down on its strategy to convey a sense of serenity and clam to customers, by launching a new VR experience based on the ambience of nature. Rinnai and HTC VIVE.

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Zuckerberg to Shareholders: ‘Quest is selling as fast as we can make them’

Road to VR

Indeed, Quest has been difficult to find in stock in North America and Europe, from both Oculus and official retailers, for some two months since the headset’s launch. SEE ALSO Leaked Zuckerberg Email Reveals Facebook's XR Strategy, 'Our goal is not only to win, but to accelerate its arrival'.

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Vacation Simulator, Mars Alive, Four Other Titles Arrive On PSVR This Week

VRScout

Also launching tomorrow is Mini Mech Mayhem , an adorable, pint-sized strategy game from developer Futurlab in which teams of four work together to plan and execute different strategies on a tabletop battlefield. MINI MECH MAYHEM from Futurlab. PROJECT LUX from Spicy Tails.