XR Today - Virtual Reality

NOVEMBER 29, 2022

As digital technology and innovations continue to shape the world, in-person interactions are quickly being replaced by hybrid or virtual experiences. XR (Extended Reality) technology provides disruptive retailers with a unique way to engage and convert their audience, wherever they are. Unity and Deckers. Microsoft and Wurth.

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Tech Trends VR

FEBRUARY 13, 2020

That’s the consensus that seems to emerge from “Top 2020 Trends: Enterprise AR & VR” a report published today by Unity Technologies, where 15 industry experts (yours truly among them) outlined how Mixed Reality (or XR depending on what flavor acronym you favor) will supercharge and transform the world of work.

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XR Today - Mixed Reality tag

APRIL 26, 2023

The With Google AR and VR technologies, companies can create immersive experiences designed to rapidly convert customers, and enhance brand loyalty. The ARCore solution from Google supports developers in creating simple but effective AR applications, which customers can download from the Google Play store and access on any Android device.

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XR Today - Mixed Reality tag

MARCH 21, 2023

Innovators in the MR space have already begun exploring ways to use state-of-the-art technology to power digital teleportation, holograms, and more. While somewhat less commonplace in the current world than VR or AR, Mixed Reality (MR) is gaining increasing attention in the immersive landscape.

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The Ghost Howls

JULY 18, 2022

I think this is a very smart pricing strategy, because it more or less replicates the one of HoloLens 2, while undercutting it by $200 in its lowest tier. Microsoft Mixed Reality department is currently in a confused moment and it is not clear when, how, and if will ever reply to this device. Nano-tech wants to be the Nanite of Unity.

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Tech Trends VR

FEBRUARY 24, 2019

It was really interesting to see Microsoft pivot towards enterprise with the HoloLens and I think it was absolutely the right move for them to make Click To Tweet. That, in turn, allowed their partner developers to secure key contracts as they figured their way around the new technology.

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XR Today - Augmented Reality tag

DECEMBER 9, 2022

Although Microsoft hasn’t shown much of an investment in the entertainment and arts sector as of yet, it has a lot of potential to offer with the HoloLens ecosystem. Microsoft’s technology could easily be the basis behind a number of mixed-reality and unique event experiences in the entertainment world going forward.

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UploadVR Between Realities podcast

OCTOBER 26, 2016

Microsoft’s play for command of next generation personal computing can be seen today with the announcement of a series of Windows-powered VR headsets starting at $300. This is not the case with the headsets on the way from Microsoft’s partners. “The strategy has become clear.

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The Ghost Howls

AUGUST 28, 2023

This week, Microsoft announced that MRTK will migrate to an independent GitHub account and that the project will be supported by a consortium including Microsoft, Magic Leap, and Qualcomm. That’s fantastic news for all Unity XR developers! 2018 is 5 years ago, which is coherent with the 7-years timespan rumored for this device.

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XR Today - Mixed Reality tag

APRIL 17, 2023

As manufacturing and industrial companies continue to deal with ever-growing demands from their customers, the need for innovative technology in the industry is greater than ever. All of these tools allow workers to resolve issues faster, while keeping technology hands-free.

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AR Insider

AUGUST 30, 2021

Ball is a former Amazon strategy executive turned investor. The fund’s top five holdings are Nvidia (8.93%), Microsoft (4.91%), Roblox (4.85%), Tencent, majority shareholder of Epic Games (4.80%) and Unity (3.99%). NVIDIA researchers won Best in Show award at SIGGRAPH 2021 for their real-time digital avatar technology.

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The Ghost Howls

JANUARY 27, 2020

Or that Microsoft is working on a new reference design that fixes the issues of the first one? It is not the classical zombie waves shooter game: you have to take decisions, explore the city to find items, and have a good strategy to complete your tasks before the sun sets and horde of zombies kill you. 5G will take time….

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XR Today - Mixed Reality tag

JUNE 22, 2022

The news comes as global entities prepare to design, test, and deploy the Metaverse, a merger of the Internet with spatial computing features and incorporating rising technologies such as virtual, augmented, and mixed reality (VR/AR/MR), digital twins, real-time 3D content, and others. Metaverse Standards Forum Flow Chart. PHOTO: MSF.

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UploadVR Between Realities podcast

NOVEMBER 10, 2016

Technology partners like Mozilla, Google, and Microsoft have joined the collective effort to support WebVR as a priority to jumpstarting the industry. “ING’s strategy is to unlock innovation for our clients through co-creation.” A series of specific challenges will be announced in coming days.

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XR Today - Big XR News tag

MAY 16, 2022

Delta Reality is creating extended reality (XR) immersive experiences for global brands to accelerate virtual, augmented, and mixed reality (VR/AR/MR) adoption and assist firms in developing modern marketing strategies. Delta Reality listed its Museum of Digital Life (MoDaL) as a piece of NFT real estate worth roughly 8.88 million and $2.3

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XR Today - Mixed Reality tag

MAY 8, 2023

In recent years, companies from virtually every industry have begun to discover just how beneficial immersive technology can be when it comes to improving collaboration and productivity. Demand for Extended Reality (XR) is growing at an astonishing rate. The company’s flagship mixed reality headset offering is the HoloLens series.

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The Ghost Howls

FEBRUARY 23, 2023

But in China, they are very famous, and now they are also organizing a big event about XR called FBEC with hosts from all the major VR companies (HTC, Unity, Alibaba, Huawei, etc…). For example, we invited senior executives from HUAWEI, JBD, HTC, Alibaba, iQIYI, Qualcomm, Microsoft, and so on.

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XR Today - VR Headsets tag

OCTOBER 31, 2023

Last week, Augmented World Expo EU (AWE) 2023 hosted its yearly event highlighting recent innovations in enterprise-grade AR/VR/MR solutions, as well as related emerging technology such as genAI, digital twins, and geospatial tech. Time and time again, we have seen how important businesses have been to scale that technology adoption.

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XR Today - Mixed Reality tag

MAY 3, 2023

As enterprise and consumer expectations evolve, as should the surrounding technology. Enterprise technology solutions are changing massively year-on-year to solve prevailing and newfound challenges. From Zoom to Microsoft, both platforms and others are helping to facilitate a better-connected world.

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XR Today - Mixed Reality tag

MARCH 23, 2023

In recent years, companies from virtually every industry have begun to discover just how beneficial immersive technology can be when it comes to improving collaboration and productivity. HP Building on a long history in the computing and technology landscape, HP has begun producing headsets for both VR and MR environments.

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The Ghost Howls

JULY 31, 2023

There will be a new launcher, improved graphics, improved in-game camera, production-ready Unity SDK for the creators, improved full-body VR, and much more. It has basically created a whole ecosystem of its own through strategic investments : I’m very curious to see what is the final goal of this strategy. More info (Somnium Space 3.0

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The Ghost Howls

MARCH 16, 2020

And while this is anyway a good result for a startup (developing an AR headsets means spending billions in R&D), targeting the consumer market has been a suicide move , that let Microsoft get full control of the profitable enterprise market. A bizarre strategy, that doesn’t surprise me anymore, though.

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The Ghost Howls

AUGUST 24, 2020

I remember many people laughing at me when we of New Technology Walkers released a fitness game for the Vive Focus Plus ( HitMotion: Reloaded ) because they said it was a big and overpriced headset. More info (Apple threatens Epic) More info (Microsoft files an official support for Epic). This is huge.

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The Ghost Howls

APRIL 27, 2020

We’re looking for a Unity dev for a freelance gig lasting 1–2 months, ideally from Italy or a nearby country (for easier management). It is in Italian, but basically it says that we’re looking for a Unity dev with preferred experience with VR and/or multiplayer games. This is important for our technology.

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XR Today - Mixed Reality tag

DECEMBER 28, 2023

The Varjo XR-4 series follows the highly successful XR-3 headsets, launched in 2020 , with more advanced graphics, tracking technology, and integration with the NVIDIA Omniverse. NVIDIA Technology: NVIDIA RTX Ada GPUs and integration with the NVIDIA Omniverse for connecting 3D pipelines and workflows.

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VRWorld

JULY 12, 2017

VRX 2017, one of world’s premier conferences on the subject of business and technology needed for Virtual Reality, announced the first speakers for a two day event. Tony Parisi, Global Head of VR/AR, Unity Technologies. Marcus Kühne, Strategy Lead, Immersive Techologies, AUDI. Maureen Fan, CEO, Baobab Studios.

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XR Today - Augmented Reality tag

FEBRUARY 5, 2024

For frontline workers, it’s important that they have technology at their disposal that is entirely voice-controlled and, therefore, hands-free. Additionally, AR manufacturers, particularly in the enterprise space, can look at new technologies to ensure the data privacy and security of their devices.

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The Ghost Howls

MARCH 2, 2020

More info (Vive Cosmos Elite launch) More info (New offerings of Vive Pro Eye) More info (Ben Lang’s editorial on HTC’s strategy) More info (Vive Sync launch). Image by Microsoft). This reinforces my belief that Microsoft in 2021–2022 will add VR support to it , to fight the PSVR when the market will be riper. Learn more.

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VRScout

JUNE 10, 2016

This latest acquisition is another piece in a secretive strategy: over the past few years Snapchat has quietly acquired a couple of other potentially augmented reality-related companies as well as talent. Their facial tracking modification technology eventually enabled the popular “Lenses” feature. Facebook Enables Native 360 Photos.

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UploadVR Between Realities podcast

NOVEMBER 29, 2016

We discuss the future of 3D modeling, how Sketchfab sees VR developing, and some of the strategy he used to bring his startup to success. Microsoft Hololens. Our viewer technology itself is probably the most advanced. We support everything you would expect when you are using an advanced tool like 3DS Max or Unity.

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The Ghost Howls

JANUARY 22, 2021

Now it’s time to make some forecasts about its companion technology, that is augmented reality! This won’t be the year of AR : exactly as I said for virtual reality, let’s not hype the technology and think that this is the year when mainstream adoption of wearable AR glasses is going to happen. Sounded good.

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VRScout

NOVEMBER 10, 2019

For larger companies looking to connect their entire team with HoloLens 2 headsets, Microsoft is offering a package that includes Dynamic 365 Remote Assist on each MR headset at the cost of $125 per user – per month. If you’re a developer working on your own, Microsoft offers the HoloLens 2 Development Edition.

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HaptX

MARCH 6, 2018

When one finds out that she worked at Microsoft in the early days of Encarta Encyclopedia and World Atlas , it starts to make sense. She created an internal team at Microsoft to manage these complex issues across the entire company. “All Her time working at Microsoft led her to the IGDA. Haptic Gloves for Data Visualization.

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XR for Business Podcast

JULY 28, 2020

Today, we're speaking with Daniel Cheetham, CEO of Happy Finish, a creative technology and content firm based in London, UK. I think we built a reputation in the immersive technology space. And alongside Hill+Knowlton Strategies, one of the WPP [Group] PR and strategy agencies. Alan: Hey, everyone, Alan Smithson here.

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XR for Business Podcast

JULY 28, 2020

Today, we're speaking with Daniel Cheetham, CEO of Happy Finish, a creative technology and content firm based in London, UK. I think we built a reputation in the immersive technology space. And alongside Hill+Knowlton Strategies, one of the WPP [Group] PR and strategy agencies. Alan: Hey, everyone, Alan Smithson here.

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XR for Business Podcast

NOVEMBER 10, 2020

Holo-Light’s Florian Haspinger wants to help with problems like this using XR technologies, to enable an XR economy. And today we're going to be learning how Holo-Light is redefining engineering across automotive, manufacturing, chemical, and myriad other industries using XR technologies. Florian, how are you, my friend?

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XR for Business Podcast

NOVEMBER 10, 2020

Holo-Light’s Florian Haspinger wants to help with problems like this using XR technologies, to enable an XR economy. And today we're going to be learning how Holo-Light is redefining engineering across automotive, manufacturing, chemical, and myriad other industries using XR technologies. Florian, how are you, my friend?

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