VRScout

FEBRUARY 13, 2020

That’s the consensus that seems to emerge from “Top 2020 Trends: Enterprise AR & VR” , a report published today by Unity Technologies where 15 industry experts (yours truly among them) outline how mixed reality (or XR depending on what flavor acronym you favor) will supercharge and transform the world of work. .

Trends 541

Trends AR Unity Industry 541

The Ghost Howls

MARCH 1, 2024

I don’t know how many of them will prove to be true, but for sure they all can be something that can inspire you to define your XR strategy for this year. Consumer AR glasses are not here, and won’t be for many years because the technology is simply not ready.

Trends 407

Trends Apple Google Unity 407

ARPost

OCTOBER 25, 2022

Touch is the cornerstone of the next generation of human-machine interface technologies, and the opportunities are endless.”. The HaptX SDK also features updates including multi-user support and an API to bring in C++ assets in addition to Unity and Unreal Engine that were already supported via plugins. The Evolution of HaptX.

Haptic 409

Haptic Unreal Unity Strategy 409

XR Today - Virtual Reality

JUNE 20, 2022

Autoliv and Unity. As the technology in the product portfolio offered by Autoliv continues to evolve, so too has the company’s marketing and sales strategy. However, many consumers simply didn’t know the benefits of Rinnai’s heater technology, until the company turned to HTC VIVE to enhance its marketing strategy.

Case Study 187

Case Study Study Unity North America 187

Tech Trends VR

FEBRUARY 13, 2020

That’s the consensus that seems to emerge from “Top 2020 Trends: Enterprise AR & VR” a report published today by Unity Technologies, where 15 industry experts (yours truly among them) outlined how Mixed Reality (or XR depending on what flavor acronym you favor) will supercharge and transform the world of work.

Trends 377

Trends Unity Study Industry 377

ARPost

JULY 10, 2020

One Nissan execution used to showcase its Pro Pilot technologies resulted in 8 times higher engagement than rich media benchmarks, 5.8 Spicing Up Your Ad Strategy Without Spending More. It doesn’t require a new ad strategy, so the uptake can be quick. The user isn’t a passive receiver of advertisement, but an active participant.

Google 466

Google Real Estate Strategy AR 466

XR Today - Mixed Reality tag

JANUARY 18, 2023

The company’s Tech 2025 strategy aims to streamline its European operations with automation tools to boost demand across the network when needed. Vodafone’s ‘on premise’ cloud computing technologies are set to double by 2025 to accommodate European network growth rates. Predictive Analysis.

Strategy 72

Strategy Data Turkey Industry 72

UploadVR Between Realities podcast

NOVEMBER 1, 2016

Unity closed out its Unite 2016 Keynote in Los Angeles today with a huge focus on VR. Ushering in that segment was the announcement that the company had hired Tony Parisi as its Head of AR/VR Strategy. “We want you to make all your VR and AR with Unity,” he said, promising renewed investment in the industry.

Unity 100

Unity Los Angeles San Francisco Unreal 100

The Ghost Howls

JUNE 26, 2023

Top news of the week (Image by Meta) Quest 3 launch is approaching Meta is following a strategy for the launch of the Quest 3 that is very different from the one that it used for the previous headsets. I just think that Meta is trying a new strategy to keep the hype high until September.

Unity 294

Unity Retail Eye Tracking Simulation 294

XR Today - Virtual Reality

JANUARY 29, 2024

Today, as we celebrate two decades of pioneering VR, we’re excited to unveil our strategy for the next phase of growth and innovation. With its strategic plan, Virtualware focuses on developing technological advancements and exploring new marketing and distribution opportunities, namely those in the United States.

El Salvador 203

El Salvador United States Education Virtual Reality 203

XR Today - Virtual Reality

NOVEMBER 29, 2022

As digital technology and innovations continue to shape the world, in-person interactions are quickly being replaced by hybrid or virtual experiences. XR (Extended Reality) technology provides disruptive retailers with a unique way to engage and convert their audience, wherever they are. Unity and Deckers. Microsoft and Wurth.

Case Study 230

Case Study Retail Study Magic Leap 230

XR Today - Mixed Reality tag

OCTOBER 11, 2023

John Riccitiello, President, Chief Executive Officer, and Chairman, Unity Technologies , has immediately stepped down from his position at the firm. The executive decided to resign from his post after the ongoing debacle with Unity’s pricing structure change last month.

Unity 101

Unity San Francisco Strategy Gaming 101

XR Today - Virtual Reality

MARCH 20, 2023

Around the world, technologies in the extended reality landscape have gained increasing attention from virtually every industry. Increasingly, companies will search for designers versed in metaverse and virtual reality technologies to help them construct their own immersive worlds.

How To 194

How To Virtual Reality Software Tools 194

ARPost

FEBRUARY 23, 2021

They released a Unity SDK a few months later, but still no market release date. With the initial success we’ve seen with our carrier partners, we’re scaling this strategy and are excited to get Nreal Light into the hands of American consumers by Ashpril of this year,” company founder and CEO, Chi Xu, said in a release shared with ARPost.

China 331

China Augmented Reality Strategy Germany 331

ARPost

JULY 23, 2021

Thus, participants will be able to interact with each other and with the innovative devices and technologies on display. A large adoption rate for augmented and virtual reality in 2020 has broadened the audience and age groups interested in the latest technologies. This year will be special for the XR industry. ICHVR 2021.

Asia 509

Asia China Virtual Reality Entertainment 509

Voices of VR

NOVEMBER 5, 2019

Tony Parisi is the Head of AR/VR Ad Strategy at Unity Technologies, and he’s committing to taking an ethical approach to advertising. Much of the.

Strategy 45

Strategy AR Unity Technology 45

The AR Show

JANUARY 21, 2020

Timoni West, the Director of XR Research at Unity, joined the podcast in 2019 to share her perspective on tackling the future of human-computer interaction. One of her team’s first tools, EditorXR, which is a tool for editing Unity projects directly in virtual reality, won San Francisco Design Week’s first-ever Virtual Tech award in 2018.

Unity 52

Unity San Francisco Tools Strategy 52

XR Today - Virtual Reality

NOVEMBER 14, 2022

Extended Reality is one of the most exciting areas in technology today. Companies can use engines from companies like Unity to recreate digital “twins” of products, buildings, and other items, combined with information from various data sources. This allows for the development of a highly immersive and interactive experience.

Eye Tracking 216

Eye Tracking Training Hand tracking Strategy 216

XR Today - Virtual Reality

OCTOBER 26, 2022

Jake Rubin, Founder and CEO of HaptX , believes that haptics are the cornerstone of next-generation human-machine interface (HMI) technologies. The G1 device comes with a rich software development kit (SDK), enabling clients to integrate the HaptX brand of realistic feedback into custom immersive applications using Unreal Engine and Unity.

Haptic 180

Haptic Unreal Hand tracking Virtual Reality 180

XR Today - Virtual Reality

OCTOBER 14, 2022

Spatial audio is the technology promising to transform the way we engage with sounds in virtual, augmented, and mixed reality settings. The question for today’s companies investing in XR technology, is how do they choose the right vendor for their spatial audio needs? Step 1: Plan a Comprehensive XR Strategy.

Immersion 202

Immersion Software Tools Hardware 202

The Ghost Howls

SEPTEMBER 3, 2023

Plus there is this sense of perceived “stasis” of the technology. As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting.

Apple 386

Apple Samsung Eye Tracking Google 386

XR Today - Virtual Reality

NOVEMBER 14, 2023

The news comes as the Bilbao, Spain-based company sponsors the Unity Unite 2023 Summit and aims to showcase its Virtual Reality-as-a-Service (VRaaS) platform, VIROO. David Moreno : The energy company has strategically adopted a long-term approach, recognizing the viability of VR technology in enhancing its training processes.

Training 231

Training El Salvador Virtual Reality Immersion 231

XR Today - Virtual Reality

OCTOBER 4, 2023

The cutting-edge immersive experience will celebrate the heritage of Black and diverse artists, creators, and musicians using a host of emerging technologies. It will also offer a showstopping performance from critically acclaimed fusion band Phony Ppl, using a host of emerging technologies.

Groups 223

Groups Tennessee Los Angeles San Francisco 223

ARPost

DECEMBER 23, 2021

The session, co-hosted by Dude Perfect Chief Strategy Officer Jordan Harbbertson, concluded with the opening of the auction for the first Dude Perfect NFT minted with Seek with proceeds to benefit the VR/AR Association. SuperWorld is not just a technology company, but a movement of people who want to be in our community,” said Lotlikar. “We

AR 431

AR Virtual World Education North America 431

XR Today - Mixed Reality tag

DECEMBER 12, 2022

EndeavorXR is a strategy and consulting firm for virtual and augmented reality (VR/AR) solutions and symbiotic frontier technologies. Many companies aimed to determine their future products and services, outline benchmarks, and apply their strategies to the “real-world limitations of [Web3] technology.”

Trends 96

Trends Strategy Miami Industry 96

XR Today - Mixed Reality tag

MAY 9, 2023

It’s impossible to deny the impact of immersive technology on today’s content landscape. NVIDIA One of the best-known companies in the graphics landscape, NVIDIA has been heavily investing in its metaverse and XR content creation strategy. Here are just some of the other major vendors innovating in this space: 1.

Unity 84

Unity Tools Education Unreal 84

The Ghost Howls

JULY 18, 2022

I think this is a very smart pricing strategy, because it more or less replicates the one of HoloLens 2, while undercutting it by $200 in its lowest tier. It will launch with VR controllers, and will be expensive because it contains a lot of new technology. Nano-tech wants to be the Nanite of Unity. See Unity running on Quest.

Magic Leap 391

Magic Leap Apple Unity Machine Learning 391

ARPost

FEBRUARY 22, 2021

They released a Unity SDK a few months later, but still no market release date. With the initial success we’ve seen with our carrier partners, we’re scaling this strategy and are excited to get Nreal Light into the hands of American consumers by Ashpril of this year,” company founder and CEO, Chi Xu, said in a release shared with ARPost.

China 195

China Augmented Reality Strategy Germany 195

Road to VR

SEPTEMBER 11, 2023

Having seen how far the technology has come though, it raises a question: why hasn’t Nintendo made a VR headset yet? ” Granted, the technology has changed a great deal since 2014, the same year Oculus Rift DK2 came out. That’s basically been the case from Game & Watch all the way to Switch and Switch Lite.

Virtual Reality 271

Virtual Reality Technology Hardware Gaming 271

XR Today - Mixed Reality tag

SEPTEMBER 1, 2022

Though the technology started life as little more than a novelty, organisations have begun to discover the business benefits of AR, MR, and VR for a range of use cases. However, there’s more to investing in XR solutions than simply choosing a certain type of immersive technology and buying the corresponding tools.

Strategy 74

Strategy Data Tools Software 74

The Ghost Howls

MARCH 20, 2024

These days I’m carrying on some experiments with XR and other technologies. Laser Dance is a pretty cool concept, IMHO We could unlock a new type of creativity and enthusiasm in our space, and make the whole technology evolve faster. Besides, at that time, AI was already there, but not growing as fast as today. in the toilet).

Leap Motion 383

Leap Motion Data Tools Unity 383

XR Today - Mixed Reality tag

JUNE 7, 2022

Tony Parisi, a world-renowned investor, inventor, businessman, and author , will serve as an advisor for the fund’s strategy as it backs firms in the creative industry amid the rise of the Metaverse. Currently, he serves as an independent consultant for open, ethical web3 Metaverse technologies. Read responsibly.

Strategy 76

Strategy Unity Knowledge Base Industry 76

ARPost

JUNE 2, 2023

A new maps SDK compatible with Unity is also coming to 8th Wall. XR’s Inflection Point The panel discussion “How Immersive Storytelling Can Deepen Human Understanding of Critical Issues” brought together Unity CEO John Riccitiello, journalist Ashlan Cousteau, and TRIPP CEO and co-founder Nanea Reeves.

Magic Leap 332

Magic Leap AR Hardware Unity 332

XR Today - Mixed Reality tag

APRIL 26, 2023

The With Google AR and VR technologies, companies can create immersive experiences designed to rapidly convert customers, and enhance brand loyalty. The ARCore solution from Google supports developers in creating simple but effective AR applications, which customers can download from the Google Play store and access on any Android device.

Unity 96

Unity Microsoft Augmented Reality Google 96

The Ghost Howls

JULY 4, 2022

The same luck has not happened to employees at Niantic at Unity. Unity, instead, is firing 4% of its employees, and this may seem weird considering that in the last months it has proceeded to hundred-millions-dollars acquisitions. This is of course the base technology needed for foveated rendering. Image by Unity Technologies).

Machine Learning 361

Machine Learning Eye Tracking Unity Hardware 361

XR Today - Mixed Reality tag

FEBRUARY 28, 2023

As Extended Reality (XR) technologies evolve and become increasingly popular, business leaders and developers must search for new ways to create and share immersive content. Step 2: A Guide to RT3D Use Cases Once a company understands the potential of RT3D engines, the next step is developing a strategy based on specific goals and use cases.

Tools 109

Tools Unity Training Immersion 109

ARPost

FEBRUARY 27, 2023

Following that is a “Fireside Chat” with Unity CEO John Riccitiello. Any immersive technology is better when you experience it yourself instead of just seeing it on YouTube, but this is doubly true for haptics. Mytaverse , OVR Technology , VRdirect , and Zappar. Of course, that’s only a sliver of the total exhibitors.

Magic Leap 327

Magic Leap Haptic AR New York 327