Road to VR

JULY 29, 2019

Simply put, OpenXR is a technical foundation for interoperability, but business decisions still dictate content, device, and platform strategy. Microsoft has released initial support for OpenXR on both HoloLens and Windows VR headsets , and Collabora has released its Monado open-source Linux OpenXR runtime. OpenXR 1.0

Microsoft 232

Microsoft Oculus Groups Magic Leap 232

The Ghost Howls

JUNE 26, 2023

Top news of the week (Image by Meta) Quest 3 launch is approaching Meta is following a strategy for the launch of the Quest 3 that is very different from the one that it used for the previous headsets. I just think that Meta is trying a new strategy to keep the hype high until September.

Unity 294

Unity Retail Eye Tracking Simulation 294

XR Today - Mixed Reality tag

JANUARY 24, 2024

This week, AR instructional solutions provider Taqtile announced official support for Microsoft’s Unity-based Mixed Reality Toolkit 3 (MRTK3) in a move to broaden the usability of its Manifest application ready for a “growing number” of OpenXR devices in 2024.

Magic Leap 93

Magic Leap Microsoft Hardware AR 93

The Ghost Howls

NOVEMBER 7, 2018

Of course, some coordination with team members was necessary to not lose immediately , this game requires some strategy. Microsoft Maquette. Microsoft Maquette is the ultimate VR tool by Microsoft to prototype fast in VR. It works with all headsets and that’s another great choice by Microsoft. The Great C.

Microsoft 169

Microsoft Tools Magic Leap Unity 169

XR Today - Virtual Reality

NOVEMBER 29, 2022

Unity and Deckers. The company decided to leverage the services of RestAR and Unity to scan and render physical products in a digital environment. Using the RestAR and Unity landscape, Decker’s global sales representatives have been able to start presenting 3D samples to buyers in virtual showrooms. Microsoft and Wurth.

Case Study 230

Case Study Retail Study Magic Leap 230

The Ghost Howls

MARCH 1, 2024

I don’t know how many of them will prove to be true, but for sure they all can be something that can inspire you to define your XR strategy for this year. In this blog, I told you about the Finnish Metaverse Strategy , but I’ve heard that also The Netherlands and Korea are bullish on this new technology.

Trends 407

Trends Apple Google Unity 407

Tech Trends VR

FEBRUARY 13, 2020

That’s the consensus that seems to emerge from “Top 2020 Trends: Enterprise AR & VR” a report published today by Unity Technologies, where 15 industry experts (yours truly among them) outlined how Mixed Reality (or XR depending on what flavor acronym you favor) will supercharge and transform the world of work.

Trends 377

Trends Unity Study Industry 377

XR Today - Mixed Reality tag

APRIL 26, 2023

Googles solutions allow developers to quickly optimize their augmented reality experiences for android devices, with a convenient Software Development Kit (SDK). Unity Software company, Unity, provides developers and innovators in the creative world with tools capable of building a wide variety of different ads and marketing campaigns.

Unity 96

Unity Microsoft Augmented Reality Google 96

UploadVR Between Realities podcast

OCTOBER 26, 2016

Microsoft’s play for command of next generation personal computing can be seen today with the announcement of a series of Windows-powered VR headsets starting at $300. This is not the case with the headsets on the way from Microsoft’s partners. “The strategy has become clear.

Microsoft 100

Microsoft Google Leap Motion Conference 100

The Ghost Howls

JULY 18, 2022

I think this is a very smart pricing strategy, because it more or less replicates the one of HoloLens 2, while undercutting it by $200 in its lowest tier. Microsoft Mixed Reality department is currently in a confused moment and it is not clear when, how, and if will ever reply to this device. Nano-tech wants to be the Nanite of Unity.

Magic Leap 391

Magic Leap Apple Unity Machine Learning 391

The Ghost Howls

AUGUST 28, 2023

This week, Microsoft announced that MRTK will migrate to an independent GitHub account and that the project will be supported by a consortium including Microsoft, Magic Leap, and Qualcomm. That’s fantastic news for all Unity XR developers! 2018 is 5 years ago, which is coherent with the 7-years timespan rumored for this device.

Samsung 312

Samsung Google Magic Leap Microsoft 312

XR Today - Augmented Reality tag

DECEMBER 9, 2022

Although Microsoft hasn’t shown much of an investment in the entertainment and arts sector as of yet, it has a lot of potential to offer with the HoloLens ecosystem. Microsoft’s technology could easily be the basis behind a number of mixed-reality and unique event experiences in the entertainment world going forward.

Entertainment 113

Entertainment Augmented Reality Virtual Reality Unity 113

XR Today - Mixed Reality tag

MARCH 21, 2023

Companies like Microsoft, Accenture and Ubisoft will be sharing their insights on the evolving extended reality ecosystem, and the new technologies being released. 3. Microsoft Ignite November, 2023 Microsoft is currently one of the market leaders leading the way to the future of Mixed Reality, with its innovative HoloLens headsets.

Conference 86

Conference France Microsoft Texas 86

Tech Trends VR

FEBRUARY 24, 2019

It was really interesting to see Microsoft pivot towards enterprise with the HoloLens and I think it was absolutely the right move for them to make Click To Tweet. For starters, they’re based in Oregon as opposed to Silicon Valley.

Magic Leap 282

Magic Leap Microsoft San Francisco Trends 282

AR Insider

AUGUST 30, 2021

Ball is a former Amazon strategy executive turned investor. The fund’s top five holdings are Nvidia (8.93%), Microsoft (4.91%), Roblox (4.85%), Tencent, majority shareholder of Epic Games (4.80%) and Unity (3.99%). These are stocks picked by Matthew Ball, author of the metaverse manifesto.

Virtual World 261

Virtual World AR Latency China 261

The Ghost Howls

JANUARY 27, 2020

Or that Microsoft is working on a new reference design that fixes the issues of the first one? It is not the classical zombie waves shooter game: you have to take decisions, explore the city to find items, and have a good strategy to complete your tasks before the sun sets and horde of zombies kill you.

Samsung 415

Samsung Survey Unity Oculus 415

XR Today - Mixed Reality tag

APRIL 17, 2023

Microsoft and Autoliv China Autoliv China, a manufacturing innovator, collaborated with Microsoft and DataMesh to implement digital twin technology, 3D data visualization, and artificial intelligence in their operations. Trainees also get to practice in real-life scenarios that would be dangerous to access in the real world.

Case Study 52

Case Study Study Microsoft Training 52

XR Today - Big XR News tag

MAY 16, 2022

Delta Reality is creating extended reality (XR) immersive experiences for global brands to accelerate virtual, augmented, and mixed reality (VR/AR/MR) adoption and assist firms in developing modern marketing strategies. Delta Reality listed its Museum of Digital Life (MoDaL) as a piece of NFT real estate worth roughly 8.88

Real Estate 54

Real Estate AR Magic Leap Immersion 54

UploadVR Between Realities podcast

NOVEMBER 10, 2016

Technology partners like Mozilla, Google, and Microsoft have joined the collective effort to support WebVR as a priority to jumpstarting the industry. “ING’s strategy is to unlock innovation for our clients through co-creation.” A series of specific challenges will be announced in coming days.

Strategy 168

Strategy Industry Unity AR 168

XR Today - Mixed Reality tag

JUNE 22, 2022

” Huawei’s VP of Corporate Strategy and Industry Development, Xiao Ran , added that Huawei was pleased to join the Forum and believed the metaverse industry and ecosystem would “benefit from the collaborative actions and open standards.”

Industry 84

Industry Technology Tools Unreal 84

The Ghost Howls

JULY 31, 2023

There will be a new launcher, improved graphics, improved in-game camera, production-ready Unity SDK for the creators, improved full-body VR, and much more. It has basically created a whole ecosystem of its own through strategic investments : I’m very curious to see what is the final goal of this strategy. More info (Somnium Space 3.0

Apple 269

Apple Ukraine Samsung Data 269

The Ghost Howls

MARCH 16, 2020

And while this is anyway a good result for a startup (developing an AR headsets means spending billions in R&D), targeting the consumer market has been a suicide move , that let Microsoft get full control of the profitable enterprise market. A bizarre strategy, that doesn’t surprise me anymore, though.

Magic Leap 314

Magic Leap Europe AR Virtual Reality 314

XR Today - Mixed Reality tag

MAY 8, 2023

Microsoft Magic Leap Varjo HP Acer Samsung ASUS Dell Biel AjnaXR FYR Medical ESight Canon IrisVision VRgineers Zappar Lynx Valve Microsoft Microsoft has been increasing its focus on the extended reality landscape in recent years, with the production of solutions such as Microsoft Mesh, and a metaverse environment for Microsoft Teams.

Magic Leap 98

Magic Leap Wearables Samsung Microsoft 98

XR Today - VR Headsets tag

OCTOBER 31, 2023

Sahni also highlighted how new workplace applications are coming to Quest 3, including Microsoft Mesh, Windows 365, and Adobe High Five. AWE 2023: Lenovo on its Enterprise First XR Strategy Lenovo is working hard within the busy XR marketplace to debut a product portfolio of enterprise-grade immersive hardware.

Training 99

Training Industry Strategy AR 99

XR Today - Mixed Reality tag

MARCH 23, 2023

Microsoft Microsoft has been increasing its focus on the extended reality landscape in recent years by producing solutions such as Microsoft Mesh and a metaverse environment for Microsoft Teams. The device includes two active Bluetooth controllers and access to development platforms such as Unity.

Magic Leap 100

Magic Leap Wearables Immersion Healthcare 100

XR Today - Mixed Reality tag

MAY 3, 2023

From Zoom to Microsoft, both platforms and others are helping to facilitate a better-connected world. Moreover, the report mainly analyses how macro and technology trends impact jobs, skill sets, and transformation strategies across the 2023-2027 timeframe. The world is still adjusting to these new expectations to improve ROI.

Survey 79

Survey Trends Technology Machine Learning 79

The Ghost Howls

AUGUST 24, 2020

That’s why even Microsoft took Epic’s stances : Microsoft uses UE4 to develop some products also for Apple devices, and this decision hurts also its business. More info (Apple threatens Epic) More info (Microsoft files an official support for Epic). Let’s see what will happen… and in the meantime let’s eat lots of popcorns.

Unreal 422

Unreal Apple Government Data 422

XR Today - Mixed Reality tag

DECEMBER 28, 2023

This aligns it with the prices for competing solutions like the Apple Vision Pro and Microsoft HoloLens 2. Users can access over 100 third-party applications and engines, including Unreal Engine and Unity. For those with advanced extended reality strategies, the upgraded versions of the XR-4 base headset are particularly compelling.

Razer 86

Razer Industry Real Estate Leap Motion 86

The Ghost Howls

APRIL 27, 2020

We’re looking for a Unity dev for a freelance gig lasting 1–2 months, ideally from Italy or a nearby country (for easier management). It is in Italian, but basically it says that we’re looking for a Unity dev with preferred experience with VR and/or multiplayer games. Unity Reflect its a great XR tool for enterprise customers.

Course 253

Course Magic Leap AR Oculus 253

The Ghost Howls

JANUARY 28, 2023

While still in Italy, I verified that Microsoft Teams, Unity, and Github were accessible from China. And I have to say that this strategy is paying off. The first days I was thinking about putting the desk with the computer in the toilet, just to convey the idea Think about problems and plan Bs.

China 377

China Government Italy Google 377

The Ghost Howls

FEBRUARY 23, 2023

But in China, they are very famous, and now they are also organizing a big event about XR called FBEC with hosts from all the major VR companies (HTC, Unity, Alibaba, Huawei, etc…). For example, we invited senior executives from HUAWEI, JBD, HTC, Alibaba, iQIYI, Qualcomm, Microsoft, and so on.

China 304

China Industry Government AR 304

UploadVR Between Realities podcast

NOVEMBER 5, 2016

Berkley Frei, vice president of strategy and innovation, said in an interview that Morph 3D already has about 400 3D characters that can be used in VR applications. It works with the Unity game engine, enabling developers to make it easy for players to craft their own characters in VR apps. We see lots of them.”.

San Francisco 100

San Francisco Virtual World Virtual Reality Industry 100

VRWorld

JULY 12, 2017

There’s no doubt that the announcements made on this conference might be the clearest direction where VR/MR/AR are heading as an industry, as it will happen after Microsoft Windows 10 Mixed Reality launches, as well as seeing the first sales results of next generation Oculus Rift headset. Maureen Fan, CEO, Baobab Studios.

Conference 49

Conference San Francisco Virtual Reality Tourism 49

VRScout

JUNE 10, 2016

This latest acquisition is another piece in a secretive strategy: over the past few years Snapchat has quietly acquired a couple of other potentially augmented reality-related companies as well as talent. The Seebright SDK also supports Unity and Unreal engines and is compatible with both iOS and Android.

Augmented Reality 150

Augmented Reality HTC Google Seattle 150

The Ghost Howls

MARCH 2, 2020

More info (Vive Cosmos Elite launch) More info (New offerings of Vive Pro Eye) More info (Ben Lang’s editorial on HTC’s strategy) More info (Vive Sync launch). Image by Microsoft). This reinforces my belief that Microsoft in 2021–2022 will add VR support to it , to fight the PSVR when the market will be riper. Learn more.

Hand tracking 230

Hand tracking AR Oculus HTC 230

UploadVR Between Realities podcast

NOVEMBER 29, 2016

We discuss the future of 3D modeling, how Sketchfab sees VR developing, and some of the strategy he used to bring his startup to success. Microsoft Hololens. We support everything you would expect when you are using an advanced tool like 3DS Max or Unity. We are integrated with the Unity asset store for example.

3D Capture 100

3D Capture France Tools Unity 100

VRScout

NOVEMBER 10, 2019

For larger companies looking to connect their entire team with HoloLens 2 headsets, Microsoft is offering a package that includes Dynamic 365 Remote Assist on each MR headset at the cost of $125 per user – per month. If you’re a developer working on your own, Microsoft offers the HoloLens 2 Development Edition.

Microsoft 320

Microsoft Eye Tracking Magic Leap Haptic 320