Next Reality AR

NOVEMBER 15, 2019

This week's news that Magic Leap's patents had entered collateral limbo, now in the hands of JPMorgan Chase, threw a dark cloud over the company. Well, that cloud got a bit darker on Friday with the news that two of the company's top executives are exiting the startup.

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The Ghost Howls

MARCH 16, 2020

Image by Magic Leap). Magic Leap is on sale. A report on Bloomberg informed us all that Magic Leap is exploring a sale of the company. The sales never skyrocketed and now Magic Leap is in desperate need of cash , after many layoffs, disappointing sales, and having put its IP as collaterals to a bank.

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Next Reality AR

AUGUST 7, 2019

Whenever the name Magic Leap comes up, the talk inevitably seems to turn to the company's big-name backers and "unicorn-level" amounts of cash poured into the venture. And if it's not that, observers tend to focus on the company's market strategy and overall prospects.

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XR Today - Augmented Reality tag

OCTOBER 27, 2023

Magic Leap announced it had appointed Ross Rosenberg, Incoming CEO , as its company Chief Executive on Wednesday, with the newly-appointed executive stepping into his role on 1 November. He will also help Magic Leap support the sector amid the challenges and goals of the Plantation, Florida-based firm’s operations and customers.

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Road to VR

MARCH 1, 2019

Magic Leap is giving away serious cash to developers this year through their Independent Creator Program , which has earmarked an “eight-figure” number destined to fund app developers working in gaming, entertainment, collaboration, productivity, and more. Productivity. Entertainment. Enterprise.

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Road to VR

JUNE 22, 2023

To its credit, the company had the foresight to release HoloLens in 2016, a full two years before unicorn startup Magic Leap could get its first standalone AR headset out the door. Three years later it released HoloLens 2, which directly competes today against Magic Leap Two.

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Tech Trends VR

MARCH 25, 2019

In a side area, there is a substantial line waiting to try out Magic Leap Click To Tweet. They are Magic Leap. Magic Leap is here at SXSW with FLOOD magazine. Meanwhile, in a side area, there is a substantial line waiting to try out Magic Leap’s Augmented Reality. It might be my glasses.

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Road to VR

FEBRUARY 19, 2018

According to a recent update to Magic Leap’s massive list of job postings , the company revealed it definitely has plans to enter the retail space, which could include everything from special in-store installations to its own bespoke retail locations. Magic Leap unveiled their first product, Magic Leap One , late last December.

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Road to VR

DECEMBER 10, 2019

Magic Leap is one of the most well-funded startups in history, boasting $2.6 A new report from The Information however alleges that the company has seen sluggish sales of its Magic Leap One AR headset, something that reportedly only sold 6,000 units in the first six months following its August 2018 launch.

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Next Reality AR

APRIL 26, 2019

Magic Leap's business strategy for bringing augmented reality to the mainstream has become even clearer via its latest funding round. On Friday, the company announced that it has secured $280 million in funding from NTT Docomo, the largest wireless provider in Japan.

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XROM

JANUARY 16, 2024

Magic Leap, the renowned AR headset vendor, has recently received a staggering $590 million in funding from Saudi Arabia's sovereign wealth fund. This injection of capital has propelled Magic Leap's valuation to over $4.5 With this newfound support, Magic Leap is gearing up to take on tech giants like Apple and Meta.

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The Ghost Howls

MAY 11, 2020

I hope that a future rumor clarifies a bit more what is Facebook’s strategy. (Thanks Alessio Palumbo for the tip!). Image by Magic Leap). Magic Leap looks for a $100-million deal to save itself. More info (Magic Leap trying to raise $100M) More info (Magic Leap timing for the future).

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XR Today - Mixed Reality tag

OCTOBER 1, 2022

AR tech firm Magic Leap is set to launch in 19 countries across the world, Lisa Watts, Vice President of Product Marketing and Developer Programs for Magic Leap announced at the Immerse Global Summit (IGS) 2022 Europe on Madeira Island, Portugal. Magic Leap 2 stands on the shoulders of giants and the force.

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XR Today - Mixed Reality tag

MAY 25, 2023

The whole project took less than 6 weeks to complete, with no need for custom development or programming. Improving the Transfer of Knowledge Using the Taqtile Manifest platform on Magic Leap headsets quickly solved many of PBC Linear’s initial challenges with training and guiding its workforce.

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XR Today - Mixed Reality tag

NOVEMBER 10, 2023

Tencent Technology News added, In mid-October, there were rumors that PICO [had been] abandoned by ByteDance’s strategy. XRA Appoints Magic Leap Chief to Board of Directors On Tuesday, the XR Association (XRA) announced the onboarding of top XR representatives from leading firms such as Magic Leap, VoxelSensors, XR Village, and Kaper.

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XR Today - Augmented Reality tag

JANUARY 16, 2024

This week, AR headset vendor Magic Leap secured roughly $590 million via Saudi Arabia’s sovereign wealth fund, following the region becoming the firm’s majority owner in 2022. The Saudi Arabia funding has launched Magic Leap’s valuation to more than $4.5

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Peter Graham

MARCH 19, 2020

Where possible, companies are trying to implement a work from home strategy so that employees aren’t all bunched together on a commute or close proximity in an office. Now, Magic Leap has announced a new initiative to aid businesses in this process. Or they can return the entire package with no further fees or obligation.

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ARPost

JUNE 3, 2022

AWE day two started off with back-to-back keynotes from mixed reality display maker Magic Leap and AR commerce solution Avataar. A Look at the Magic Leap 2. Magic Leap’s Head of Product Management, Jade Meskill, presented “Magic Leap 2 and the Augmented Enterprise.”

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Upload VR

MAY 2, 2024

Magic Leap 2 , Microsoft's HoloLens 2 , and Varjo's XR-4 series all primarily focus on this segment of the market. Magic Leap 2 and HoloLens 2 are similarly priced to Vision Pro, but use transparent optics with a much narrower field of view and feature older and weaker CPUs. We regret the error.

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ARPost

JUNE 2, 2023

AWE Day Two Keynotes Day One kickstarted the keynotes, but AWE Day Two saw exciting presentations and announcements from Magic Leap and Niantic. “The small team at Magic Leap has made something that many larger companies are still struggling to achieve.” “It’s foundational.”

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Tech Trends VR

AUGUST 8, 2018

Magic Leap finally materializes into a product some of us can actually buy, yet the real test will be whether developers take the bait. There’s only so much “we know something you don’t know” you can take before it starts to become annoying, but Magic Leap simply would not take a hint.

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EON Reality

JANUARY 13, 2020

The inventor of The Matrix’s “Bullet Time” joins EON Reality to assist in business and creative strategy. The post EON Reality Adds Former Magic Leap SVP and Academy Award Winner John Gaeta to Advisory Board appeared first on EON Reality. We are extremely excited to have a creative vision like John’s on board.”. ###.

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XR Today - Virtual Reality

OCTOBER 5, 2022

Magic Leap. As companies in the AEC space continue to invest in tools capable of combining real-world environments with digital technology, Magic Leap is growing in popularity. The company has already worked alongside a number of major firms to develop faster time-to-market strategies and improved collaboration efforts.

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ARVR

AUGUST 23, 2022

Meanwhile, Magic Leap has accomplished a notable turnaround, including a pivot to enterprise and the upcoming launch of its much-improved 2nd generation hardware. Magic Leap has meaningfully turned things around,” said Boland. Meanwhile, Magic Leap Two has impressed us in our time with the device.” *A

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Tech Trends VR

FEBRUARY 24, 2019

In spite of the fact we’re joking around and playing Angry Birds on Magic Leap, the whole thing feels very grown up, in the sense that these guys are in this for the long haul, and so, they reckon, is the business of making Mixed Reality. Thanks @ObjectTheory for letting me play with your @magicleap ! pic.twitter.com/UMhQbxgH1g.

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XR for Business Podcast

JANUARY 6, 2020

Until recently, Brian Kane has been highlighting more experiential demos - like one that puts a porthole to the ocean in your living room - to highlight the power of the Magic Leap, and of spatial computing in general. Magic Leap is one of these Magic Leap devices, you put it on, and your whole world is spatial computing.

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The Ghost Howls

OCTOBER 15, 2018

Magic Leap has just organized its first developers’ event, dubbed “L.E.A.P.” It is the first event of this kind organized by Magic Leap: we can say that LEAP Con is like the Oculus Connect of Magic Leap and will probably become always more important, year after year, exactly as it has happened to Oculus.

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XR Today - Virtual Reality

NOVEMBER 29, 2022

Magic Leap and H&M. With help from Magic Leap , H&M was able to create digital twins of its clothing designs for people to interact with through a headset. The solution helped consumers to visualise the kind of peace and relaxation they could achieve with MUJI’s product, while helping to differentiate the brand.

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ARPost

FEBRUARY 27, 2023

Day Two Day two only has one proper keynote scheduled, this time with Magic Leap. Last year, the company’s Head of Product Management, Jade Meskill, took the stage to talk about the Magic Leap 2 and “augmented enterprise.”

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Road to VR

NOVEMBER 30, 2021

Relative to enterprise-focused AR headsets like Magic Leap 2 and HoloLens 2, it’s also less expensive due to the inclusion of cheaper and less complicated optics, called ‘birdbath’ optics, which project light from a microdisplay to the eye via what’s essentially a curved see-through mirror (among other things).

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XR Today - Mixed Reality tag

JANUARY 24, 2024

John Tomizuka, the CTO of Taqtile, explained: The MRTK3 toolkit is a perfect complement to our strategy of supporting a wide range of mixed reality devices. More recently, in 2023, Microsoft partnered with Magic Leap and Qualcomm, seeing the firms take equal stakes in scaling Microsoft’s MRTK3 for developers and enterprise partners.

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Road to VR

SEPTEMBER 1, 2023

Magic Leap 1, the AR headset that helped the Plantation, Florida-based startup attract over three billion dollars in funding, will be completely defunct by late next year. The company announced this week that Magic Leap 1’s cloud services are due to be shut off on December 31st, 2024.

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ARPost

FEBRUARY 3, 2023

To learn more about Blippbuilder on headsets, the company’s long-term strategy, and the effects of other Blippar developments, ARPost met the company’s new CEO, Preet Prasannan. The first two headsets were Magic Leap and Meta Quest Pro. Meet New CEO Preet Prasannan Prasannan is Blippar’s new CEO, but he isn’t new to the company.

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The Ghost Howls

APRIL 26, 2021

As always, they’re doing a great job not only with the product but also with the communication strategy. Image by Magic Leap). Magic Leap 2 is coming in Q1 2022. Even if most of this roundup will be about Oculus, I have decided to put another brand on top of it and it is Magic Leap.

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The Ghost Howls

APRIL 27, 2020

Image by Magic Leap). Magic Leap pivots to enterprise, lays off 1,000 employes. With a long post on Magic Leap’s blog, in the end Rony Abovitz has admitted that the company is not going that well, and has announced a new course, that should eventually lead to Magic Leap 2. Top news of the week.

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The Ghost Howls

OCTOBER 31, 2018

He has joined Rony Abovitz at Magic Leap and now he’s there, trying to build the MagicVerse as the SVP of Creative Strategy of the Florida company. And what you are doing at Magic Leap to create these experiences for people? ( Magic Leap glasses. So much food for thoughts.

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The Ghost Howls

OCTOBER 18, 2018

The Metaverse, that becomes the MagicVerse, in Magic Leap’s terms (Image by Magic Leap). John Gaeta is one of the co-founders of the ILMxLAB and is currently SVP Creative Strategy at Magic Leap. More details. October, 26th (Friday) – 17.30. “What is the MagicVerse?”

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