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Microsoft’s Meandering XR Strategy Could Lead to Another Zune Moment

Road to VR

To its credit, the company had the foresight to release HoloLens in 2016, a full two years before unicorn startup Magic Leap could get its first standalone AR headset out the door. Three years later it released HoloLens 2, which directly competes today against Magic Leap Two.

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The XR Week Peek (2020.05.11): new Quest is in the works, Magic Leap may pivot to healthcare, and more!

The Ghost Howls

I hope that a future rumor clarifies a bit more what is Facebook’s strategy. (Thanks Alessio Palumbo for the tip!). Image by Magic Leap). Magic Leap looks for a $100-million deal to save itself. More info (Magic Leap trying to raise $100M) More info (Magic Leap timing for the future).

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The XR Week Peek (2022.06.06): Sony announces four games for PSVR 2, and Apple today…

The Ghost Howls

Image by Sony Interactive Entertainment). Furthermore, when the remastered version of Resident Evil 4 has been announced, Sony stated that some VR-related content will be released for it (but it is not clear what). Anyway, it is more probable that we’ll have some software reveal that hints at Apple’s XR strategy.

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Editorial: This VR cycle may take more time than expected

The Ghost Howls

PSVR 2 Hero view of PSVR 2 (Image by Sony Interactive Entertainment) I had big hopes for PSVR 2. I’m pretty sure that Sony is waiting the next few months to make some moves, there’s still the Black Friday and the Christmas Holiday that have to happen, but at the moment I do not see this device as disruptive to our ecosystem.

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Top AR Smart Glasses Providers for 2024

XR Today - Mixed Reality tag

Goertek XReal Lenovo Iristick Vuzix Magic Leap XYZReality Longan Vision Rokid ThirdEye Google Toshiba Epson RealWear Microsoft Lumus TCL RayNeo Goertek Offering a variety of extended reality products for virtual and augmented experiences, Goertek has a range of smart glasses included in its portfolio.

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XR Smart Glasses Market Map: The Top Providers for 2023

XR Today - Mixed Reality tag

Goertek is even working with Sony on the development of new PlayStation headsets. Currently, Iristick is investing in a global distribution strategy to expand its reach in the market. Read up on the latest news here. Latest Vuzix News Magic Leap Magic Leap specializes in the creation of AR and MR solutions, for enterprise users.

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AR Smart Glasses Market Map: The Top Providers for 2023

XR Today - Mixed Reality tag

Goertek NReal Lenovo Iristick Vuzix Magic Leap XYZReality Longan Vision Rokid ThirdEye Google Toshiba Epson RealWear Microsoft Lumus TCL RayNeo Goertek Offering a variety of extended reality products for virtual and augmented experiences, Goertek has a range of smart glasses included in its portfolio.

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