Road to VR

MARCH 18, 2019

The standard has been in development since April 2017 and is presently supported by virtually every major hardware, platform, and engine company in the VR industry, including key AR players like Magic Leap. Oculus says they plan to provide runtime support for apps built for OpenXR on Rift and Quest later this year.

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Road to VR

JULY 29, 2019

The standard has been in development since April 2017 and is presently supported by virtually every major hardware, platform, and engine company in the VR industry, including key AR players like Magic Leap. Oculus has committed to bringing OpenXR runtime support to both Rift and Quest later this year. OpenXR 1.0

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Road to VR

NOVEMBER 30, 2021

Relative to enterprise-focused AR headsets like Magic Leap 2 and HoloLens 2, it’s also less expensive due to the inclusion of cheaper and less complicated optics, called ‘birdbath’ optics, which project light from a microdisplay to the eye via what’s essentially a curved see-through mirror (among other things).

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The Ghost Howls

OCTOBER 15, 2018

Magic Leap has just organized its first developers’ event, dubbed “L.E.A.P.” It is the first event of this kind organized by Magic Leap: we can say that LEAP Con is like the Oculus Connect of Magic Leap and will probably become always more important, year after year, exactly as it has happened to Oculus.

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The Ghost Howls

APRIL 27, 2020

Image by Magic Leap). Magic Leap pivots to enterprise, lays off 1,000 employes. With a long post on Magic Leap’s blog, in the end Rony Abovitz has admitted that the company is not going that well, and has announced a new course, that should eventually lead to Magic Leap 2. Top news of the week.

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The Ghost Howls

APRIL 26, 2021

This week has mostly been in the sign of Oculus, with many news and updates from the brand controlled by Facebook. As always, they’re doing a great job not only with the product but also with the communication strategy. Image by Magic Leap). Magic Leap 2 is coming in Q1 2022. Top news of the week.

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The Ghost Howls

MAY 25, 2020

This may be Apple’s strategy to make people wear something on their head while they wait for a more complex headset. Image by Oculus). Oculus Quest becomes 1 year old, and Facebook makes many announcements. The Oculus Quest is now one year old. Happy birthday, Oculus Quest! We’ll see…. Other relevant news.

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The Ghost Howls

JANUARY 19, 2020

Oculus Go price cut down to $150. Facebook has permanently cut down the price of the Oculus Go to $150 , the same price that made it sell incredibly well on Amazon during the Cyber Monday. More info (Oculus Go price cut) More info (Xiaomi laying off the team dedicated to Go). Magic Leap and nReal are trying to find an agreement.

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The Ghost Howls

OCTOBER 31, 2018

He has joined Rony Abovitz at Magic Leap and now he’s there, trying to build the MagicVerse as the SVP of Creative Strategy of the Florida company. And what you are doing at Magic Leap to create these experiences for people? ( Magic Leap glasses.

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The Ghost Howls

JUNE 6, 2022

Anyway, it is more probable that we’ll have some software reveal that hints at Apple’s XR strategy. There I have tried some interesting devices like Weart haptic gloves, OWO haptic suit, but especially the Magic Leap 2, which I found to be a very well-made piece of hardware! News worth a mention. Image from OpenBCI). Learn more.

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Road to VR

FEBRUARY 10, 2022

Making an AR headset accessible enough for consumers is a vastly different challenge to producing higher cost enterprise headsets— just ask Magic Leap. Samsung partnered with Oculus (now Meta) back in 2014 to build Gear VR, a snap-in VR smartphone holder that was a generational leap in terms of low-latency mobile VR.

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The Ghost Howls

SEPTEMBER 7, 2020

Rumors hint to Oculus discontinuing the current Quest and selling the new one at $299 and $399. The Facebook Connect is close and we all expect that during that conference Oculus is finally going to announce the new Oculus Quest. Facebook is temporarily suspending the sale of Oculus Quest devices in Germany.

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The Ghost Howls

SEPTEMBER 3, 2023

There was (and still is) quite a good hype for these headsets, exactly as there was hype for what was Oculus Santa Cruz, the codename of the Oculus Quest. Magic Leap flopped, HoloLens is dead, and even Nreal, with its affordable Light glasses, has not taken off. Let me tell you why. That’s a good amount of money.

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The Ghost Howls

MARCH 26, 2018

This business strategy of selling to few people for a high price has completely sense , considering that all the device has been conceived to add all the features that could make it compelling mostly for professionals. Oculus Go showcased. The Oculus Go (Image by Oculus).

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The Ghost Howls

AUGUST 15, 2018

Even if it is sometimes hard to tell him that the tethered headset that I use the most is an Oculus Rift :D. Yes, the tracking of the Vive is great, but THIS, played with Oculus Touch… this, is pure orgasm (Image by Oculus). And yes, the best VR game ever is Robo Recall.

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The Ghost Howls

JULY 10, 2023

As for Meta, while he appreciated the efforts of the people working there, he said that doesn’t agree much with its strategy. Regarding the Quest line, he said that Meta pursued a low-price strategy too early, even before the device’s value could be perceived by people. If you want to buy some PCVR games, I suggest you give it a read!

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VRScout

FEBRUARY 16, 2018

The NBA on TNT VR app is intended to change the viewing experience from, “passive to immersive’” said David Aufhauser, Managing Director, Strategy and Product for Intel Sports, during an interview with VRScout. It’s currently available for Samsung Gear VR, Google Daydream, Oculus , and Google Play.

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The Ghost Howls

AUGUST 24, 2020

Oculus devices will require a Facebook login. The enormous piece of news of the week is tha t Facebook has communicated that from October, 20th, all people that want to use an Oculus device for personal use will have to use their personal Facebook account to log in. Top news of the week. Image by Tweakanalogy). The same on Twitter.

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AR Insider

NOVEMBER 15, 2019

We’ve seen Magic Leap raise $2.63 Panning back to the broader landscape, we’re also now at a point where there are tangible market signals that can inform product strategies. “Oculus has finally launched the first real consumer VR device, and that’s the Oculus Quest.

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AllThingsVR

JANUARY 12, 2017

But now the market has actually launched, and we’ve got 12 months of real-world performance and major tech players’ strategies emerging. Facebook (Oculus Rift) and HTC (Vive) had growing pains at launch, whether slower than expected shipping or order cancellations. And that’s changed our views on VR/AR growth.

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The Ghost Howls

AUGUST 13, 2018

We are in the days of the Magic Leap hype : developers that have bought it are posting videos everywhere and every one of us is trying to understand if the device is valuable or not. So, here you are my editorial regarding Magic Leap. So, here you are my editorial regarding Magic Leap.

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The Ghost Howls

AUGUST 1, 2020

In the interview with me, he talked about many topics, like the rumors he heard on Apple Glasses, on the Oculus Quest 2 , the America vs China war, XR entrepreneurship, Tesla, and more! But of course, the technology is still not there: the Oculus Quest is still uncomfortable, we can’t read texts in it, and so on.

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Upload VR

JUNE 9, 2023

Yes, Google might still be resurgent with Android, powered by Owlchemy's insights and Samsung's hardware , and other companies might surprise with a novel strategy too. Analog Concerns Oculus Rift prototype demo with Xbox controller, 2012. The first was in Irvine, California in 2012 trying a prototype of the Oculus Rift.

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Robert Scoble

MAY 20, 2019

I dragged my camera down to meet her and her team in their offices in Marina Del Rey, near Los Angeles, to get a look at the business visualizations they are building for use in both Spatial Computing headsets, like Magic Leap, and VR, for HTC Vive, Oculus Quest or Rift, or others. BadVR has the answers.

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Robert Scoble

OCTOBER 4, 2019

Mark Zuckerberg talks about the future of VR and AR at Facebook’s recent Oculus Connect conference. It isn’t alone, we know of many companies that are spending billions on same, including Microsoft, Google, Amazon, Sony, Magic Leap, Huawei, and others. The tech industry is gearing up for a new paradigm shift.

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Road to VR

OCTOBER 31, 2016

Road to VR ‘s Michael Glombicki caught up with two VR/AR investors to get their insight into the opportunities available in the immersive technology space and the strategies they’re employing to capitalise on them. With HoloLens and Magic Leap we’ve seen a broadening of the conference to include augmented reality as well.

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UploadVR Between Realities podcast

NOVEMBER 4, 2016

Also keep in mind that there are plenty of private companies worth investing in, and some public companies listed below have invested in them like Magic Leap who has investments to the tune of $1.39 Facebook – NASDAQ: FB – Oculus VR, VR headset, VR Camera, VR content, VR platform. Public Companies involved in VR.

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The Ghost Howls

OCTOBER 17, 2019

But it was delicious, so the “yes yes” strategy is paying off. Markers can be used to define where to show virtual elements, and in the demo that I tried were used to show virtual Chinese artworks in a room; Leap Motion device on Realmax glasses. This evening I have just drunk a bubble tea that I don’t know what contained inside.

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XR Today - Mixed Reality tag

MAY 30, 2023

This month, Oculus – the original development firm behind the Quest portfolio – Founder Palmer Lucky confirmed the development of the Meta Quest 3 and Apple’s upcoming device. The Oculus Quest 3 is probably what they’re gonna call it, but it is a lot more compact. Is the Next Quest XR Headset Incoming?

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VRScout

FEBRUARY 25, 2019

It’s no secret that Microsoft’s mixed reality strategy is centered around its Intelligent Cloud, and the Intelligent Edge; therefore the HoloLens team has worked very closely with Azure to bring it all together in one sleek package. In other words, down with the “walled garden” approach favored by companies such as Apple and Oculus.

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Robert Scoble

JUNE 4, 2019

The Apple Privacy Wall/Strategy Analysis of How Apple will Come at Oculus Next Year. Contact Irena Cronin or me if you need business strategy help to enter the Spatial Computing world. Since Oculus has such a head start, especially with its $400 Quest, how could Apple crush it? Apple is clearly going after Facebook.

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The Ghost Howls

JUNE 29, 2020

Original image by Oculus). Oculus kills the Go and opens to content on Quest. In the end, the time of the Oculus Go has come. Devices like Oculus Quest , Pico Neo 2 , and Vive Focus Plus have proven that 6DOF VR is more interesting and has far more retention. Top news of the week.

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The Ghost Howls

JANUARY 22, 2021

I expect the smartglasses from Facebook, first of all, to be Facebook-branded (so, goodbye Oculus), to be very stylish (remember that Luxottica is the leading company for glasses and sunglasses), and to be able to connect to the smartphone without a tether. while we have seen the complicated life of Oculus hands-on booths at Best Buy.

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UploadVR Between Realities podcast

DECEMBER 18, 2016

Brendan Iribe, the fearless CEO of Oculus, stepped aside from that job to run the PC VR division of Oculus, which could be perceived as a step down. Oculus is searching for an overall leader again, and that comes after a rocky year. That’s pretty scary for the AR industry because Magic Leap raised $793.5

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The Ghost Howls

MAY 30, 2022

Image by Magic Leap). Magic Leap has sold units of its first device for $550. Magic Leap has decided to put on sale its remaining units of the Magic Leap 1, its previous device, for just $550 , which is something like a -75% discount on its standard retail price. News worth a mention.

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The Ghost Howls

JULY 23, 2019

But it is very interesting , because it will touch a lot of hot topics, like: Data visualization in XR; Magic Leap; Being a woman working in XR; How is XR in Asia. Today the interview will cover the first two topics: dataviz in VR thanks to BadVR solution and Magic Leap. and many other interesting stuff!

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The Ghost Howls

JANUARY 18, 2023

At CES, it continued with this strategy, and it announced a few new games coming for the headset. Further References Razer Quest Accessories (Road To VR) Magic Leap gets medical certification Me wearing Magic Leap 2 glasses Magic Leap announced at CES that its Magic Leap 2 glasses obtained IEC 60601-1 certification.

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