The Ghost Howls

OCTOBER 15, 2018

Magic Leap has just organized its first developers’ event, dubbed “L.E.A.P.” It is the first event of this kind organized by Magic Leap: we can say that LEAP Con is like the Oculus Connect of Magic Leap and will probably become always more important, year after year, exactly as it has happened to Oculus.

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Magic Leap Augmented Reality AR Florida 170

The Ghost Howls

APRIL 27, 2020

Image by Magic Leap). Magic Leap pivots to enterprise, lays off 1,000 employes. With a long post on Magic Leap’s blog, in the end Rony Abovitz has admitted that the company is not going that well, and has announced a new course, that should eventually lead to Magic Leap 2. Top news of the week.

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Course Magic Leap AR Oculus 258

XR Today - Mixed Reality tag

MAY 30, 2023

As WWDC approaches, Apple continues to drop hints, leading spectators to assume an immersive device is coming that continues the transformative firm’s track record of distributing game-changing consumer hardware. An XR device from Apple could be massive. This month is proving a pivotal moment in the XR consumer landscape.

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Apple Immersion Industry Hardware 80

Road to VR

FEBRUARY 10, 2022

Making an AR headset accessible enough for consumers is a vastly different challenge to producing higher cost enterprise headsets— just ask Magic Leap. Samsung partnered with Oculus (now Meta) back in 2014 to build Gear VR, a snap-in VR smartphone holder that was a generational leap in terms of low-latency mobile VR.

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Microsoft AR Samsung Magic Leap 257

The Ghost Howls

AUGUST 1, 2020

In the interview with me, he talked about many topics, like the rumors he heard on Apple Glasses, on the Oculus Quest 2 , the America vs China war, XR entrepreneurship, Tesla, and more! But of course, the technology is still not there: the Oculus Quest is still uncomfortable, we can’t read texts in it, and so on.

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Apple Oculus China Magic Leap 512

The Ghost Howls

AUGUST 24, 2020

Oculus devices will require a Facebook login. The enormous piece of news of the week is tha t Facebook has communicated that from October, 20th, all people that want to use an Oculus device for personal use will have to use their personal Facebook account to log in. Top news of the week. Image by Tweakanalogy). The same on Twitter.

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Unreal Apple Government Data 423

The Ghost Howls

JANUARY 19, 2020

Oculus Go price cut down to $150. Facebook has permanently cut down the price of the Oculus Go to $150 , the same price that made it sell incredibly well on Amazon during the Cyber Monday. More info (Oculus Go price cut) More info (Xiaomi laying off the team dedicated to Go). Magic Leap and nReal are trying to find an agreement.

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AR Oculus Magic Leap Microsoft 202

Robert Scoble

JUNE 4, 2019

The Apple Privacy Wall/Strategy Analysis of How Apple will Come at Oculus Next Year. Contact Irena Cronin or me if you need business strategy help to enter the Spatial Computing world. Apple is clearly going after Facebook. Go after Oculus Quest as “not capable enough.” ” 2.

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Apple Magic Leap Strategy Google 75

Robert Scoble

MAY 15, 2021

I have been talking with hundreds of people across the industry and have discovered that the changes coming to Apple are deeper than just a VR/AR headset. This is the fourth paradigm shift for Apple. So, what is Apple getting ready to announce over the next year? Eventually, I hear, Apple will even bring 3D to 2D monitors.

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Apple Google Amazon Augmented Reality 144

The Ghost Howls

MARCH 26, 2018

This business strategy of selling to few people for a high price has completely sense , considering that all the device has been conceived to add all the features that could make it compelling mostly for professionals. Oculus Go showcased. The Oculus Go (Image by Oculus).

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AR Magic Leap Oculus Virtual Reality 161

Robert Scoble

OCTOBER 4, 2019

Mark Zuckerberg talks about the future of VR and AR at Facebook’s recent Oculus Connect conference. It isn’t alone, we know of many companies that are spending billions on same, including Microsoft, Google, Amazon, Sony, Magic Leap, Huawei, and others. The tech industry is gearing up for a new paradigm shift.

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AR Augmented Reality Magic Leap Immersion 62

The Ghost Howls

AUGUST 13, 2018

We are in the days of the Magic Leap hype : developers that have bought it are posting videos everywhere and every one of us is trying to understand if the device is valuable or not. So, here you are my editorial regarding Magic Leap. So, here you are my editorial regarding Magic Leap.

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Magic Leap Augmented Reality Microsoft AR 150

The Ghost Howls

JANUARY 22, 2021

Regarding the glasses, I have not big hopes for true AR glasses, but I think that thanks to Facebook and Apple, finally we’ll have some important smartglasses entering the market , making the mainstream think about wearing something on their face to enjoy notifications from the phone. Phone AR will be always more popular.

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Augmented Reality Magic Leap AR Apple 475

VRScout

FEBRUARY 25, 2019

It’s no secret that Microsoft’s mixed reality strategy is centered around its Intelligent Cloud, and the Intelligent Edge; therefore the HoloLens team has worked very closely with Azure to bring it all together in one sleek package. In other words, down with the “walled garden” approach favored by companies such as Apple and Oculus.

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UploadVR Between Realities podcast

NOVEMBER 4, 2016

Also keep in mind that there are plenty of private companies worth investing in, and some public companies listed below have invested in them like Magic Leap who has investments to the tune of $1.39 Facebook – NASDAQ: FB – Oculus VR, VR headset, VR Camera, VR content, VR platform. Apple – NASDAQ: AAPL – AR/VR headset.

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Industry Magic Leap Samsung Amazon 100

The Ghost Howls

JUNE 29, 2020

Original image by Oculus). Oculus kills the Go and opens to content on Quest. In the end, the time of the Oculus Go has come. Devices like Oculus Quest , Pico Neo 2 , and Vive Focus Plus have proven that 6DOF VR is more interesting and has far more retention. Apple adds spatial audio to AirPods.

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Google Oculus AR Unity 415

The Ghost Howls

MAY 30, 2022

Image by Magic Leap). Magic Leap has sold units of its first device for $550. Magic Leap has decided to put on sale its remaining units of the Magic Leap 1, its previous device, for just $550 , which is something like a -75% discount on its standard retail price. News worth a mention.

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TechCrunch VR

MAY 31, 2023

Palmer Luckey, co-founder of Oculus VR Inc., Photo by Kevork Djansezian/Getty Images The first Oculus Rift prototype reignited the conversation when it arrived in 2012. In 2014, the social media giant purchased Oculus for nearly $3 billion. Google revealed Glass the same year the first Oculus prototype hit the scene.

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AR Magic Leap Virtual Reality Los Angeles 102

XR Today - Virtual Reality

DECEMBER 29, 2023

This offering could be the key to helping the tech giant preserve its market share, as innovators like Apple , Microsoft, and Magic Leap all increase their focus in the business world. Is Meta Quest for Business the Same as Oculus for Business? Back in 2017, Meta introduced “ Oculus for Business ”.

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Software Hardware Magic Leap Microsoft 189

XR for Business Podcast

DECEMBER 18, 2019

I remember seeing the Oculus guys — Palmer Luckey and Nate Mitchell and Brendan (Iribe) over at one of their CES tables in the early years, well before they were acquired. And even the Oculus Quest is at $400, and they seem to be the $200 Oculus Go. Facebook is still investing in Oculus, obviously.

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Training San Jose Oculus AR 78

XR for Business Podcast

DECEMBER 18, 2019

I remember seeing the Oculus guys — Palmer Luckey and Nate Mitchell and Brendan (Iribe) over at one of their CES tables in the early years, well before they were acquired. And even the Oculus Quest is at $400, and they seem to be the $200 Oculus Go. Facebook is still investing in Oculus, obviously.

Training 78

Training San Jose Oculus AR 78

XR for Business Podcast

DECEMBER 18, 2019

I remember seeing the Oculus guys -- Palmer Luckey and Nate Mitchell and Brendan (Iribe) over at one of their CES tables in the early years, well before they were acquired. And even the Oculus Quest is at $400, and they seem to be the $200 Oculus Go. Facebook is still investing in Oculus, obviously. well, failing.

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Training San Jose Oculus AR 60

XR for Business Podcast

DECEMBER 18, 2019

I remember seeing the Oculus guys — Palmer Luckey and Nate Mitchell and Brendan (Iribe) over at one of their CES tables in the early years, well before they were acquired. And even the Oculus Quest is at $400, and they seem to be the $200 Oculus Go. Facebook is still investing in Oculus, obviously.

Training 60

Training San Jose Oculus AR 60

TechCrunch VR

MARCH 13, 2022

Remember Magic Leap? This week, I spent an hour or so playing around with the unreleased next-generation Magic Leap headset, all while discussing the augmented reality company’s wild ride with Magic Leap CEO Peggy Johnson and other members of their executive team. So, let’s talk about it.

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Magic Leap Russia Augmented Reality Apple 95

Upload VR

JANUARY 14, 2023

For example, a real-time strategy game like Command & Conquer might feel amazing on the hardware. ” Sometime I wonder what the path to consumer VR would have looked like if Palmer Luckey & Brendan Iribe hadn’t sold Oculus to Facebook. What if Oculus hadn’t hired researchers like Abrash from Valve? ” Yup.

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AR Gaming Las Vegas Magic Leap 113

The Ghost Howls

SEPTEMBER 24, 2019

At Tilt Five, we designed a really clever system that only works on tabletop experiences but it has features that are just leaps and bounds above what the big Magic Leap or HoloLens type AR systems are. If a family can afford spending the money for 4 Magic Leap Ones, they can play this board game together (Image by Road To VR).

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AR Augmented Reality Magic Leap Gaming 327

The Ghost Howls

AUGUST 9, 2021

I’m overly happy to announce to you that today we of New Technology Walkers have launched our VR fitness game HitMotion: Reloaded on Oculus App Lab ! Regarding the controllers, we know that they are similar to the Oculus Touch but with force-feedback triggers and more nuanced haptic sensations. Is Oculus Quest killing PCVR?

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Google Sony Eye Tracking AR 515

XR for Business Podcast

AUGUST 19, 2019

Started covering those areas when they were very tied to games, especially when the original Oculus Rift was launched. I’d say that through at least 2022, the enterprise will account for the majority of augmented and mixed reality headsets like Hololens and Magic Leap. Or it’s going to take some more time?

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Training AR Data Augmented Reality 78

XR for Business Podcast

AUGUST 19, 2019

Started covering those areas when they were very tied to games, especially when the original Oculus Rift was launched. I’d say that through at least 2022, the enterprise will account for the majority of augmented and mixed reality headsets like Hololens and Magic Leap. So they’re… [chuckles].

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Training AR Data Augmented Reality 78

XR for Business Podcast

AUGUST 19, 2019

Started covering those areas when they were very tied to games, especially when the original Oculus Rift was launched. I'd say that through at least 2022, the enterprise will account for the majority of augmented and mixed reality headsets like Hololens and Magic Leap. So they're. Or it's going to take some more time?

Training 60

Training AR Data Augmented Reality 60

XR for Business Podcast

JANUARY 17, 2020

You’ve been building and advising brands and companies around their strategy for production. There’s Magic Leap– Alan: Still a challenge. Magic Leap for sure. I mean, everybody’s saying Magic Leap is not so good, and they oversold what they ship. Alan: Amazing. Alan: Yeah.

AR 78

AR Augmented Reality Magic Leap Machine Learning 78

XR for Business Podcast

JANUARY 17, 2020

You’ve been building and advising brands and companies around their strategy for production. There’s Magic Leap– Alan: Still a challenge. Magic Leap for sure. I mean, everybody’s saying Magic Leap is not so good, and they oversold what they ship. Alan: Amazing. Alan: Yeah.

AR 78

AR Augmented Reality Magic Leap Machine Learning 78

XR for Business Podcast

OCTOBER 7, 2019

She’s advised a broad range of companies, from startups to major corporations on their communications and digital strategy. But for a while that really looked like they and Magic Leap — and we weren’t really sure what Magic Leap looked like until very recently — were the only players in that market.

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Trends Machine Learning Technology Training 78

XR for Business Podcast

OCTOBER 7, 2019

She’s advised a broad range of companies, from startups to major corporations on their communications and digital strategy. But for a while that really looked like they and Magic Leap — and we weren’t really sure what Magic Leap looked like until very recently — were the only players in that market.

Trends 78

Trends Machine Learning Technology Training 78

XR for Business Podcast

AUGUST 21, 2019

He’s designed and developed Paint Space AR, named by Apple as one of the best apps of 2017 and currently works full time at Google as an AR Interaction designer. This could be for something like a Magic Leap or an Oculus or something like that. Magic Leap just raised another $280-million.

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Austin AR Examples Google 78

XR for Business Podcast

AUGUST 21, 2019

He’s designed and developed Paint Space AR, named by Apple as one of the best apps of 2017 and currently works full time at Google as an AR Interaction designer. This could be for something like a Magic Leap or an Oculus or something like that. Magic Leap just raised another $280-million.

Austin 78

Austin AR Examples Google 78

XR for Business Podcast

OCTOBER 7, 2019

She's advised a broad range of companies, from startups to major corporations on their communications and digital strategy. But for a while that really looked like they and Magic Leap -- and we weren't really sure what Magic Leap looked like until very recently -- were the only players in that market.

Trends 60

Trends Machine Learning Technology Training 60