The Ghost Howls

JUNE 6, 2022

Apple WWDC may reveal something about Apple’s upcoming headset. Today is the day of the Apple WWDC event and maybe we can have more info about its upcoming headse t. Anyway, it is more probable that we’ll have some software reveal that hints at Apple’s XR strategy. (Image from the web). Bloomberg).

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The Ghost Howls

JULY 10, 2023

The reason is the one I’ve already reported in this newsletter a few weeks ago: after the announcement of the Apple Vision Pro, Samsung has been caught a bit off guard by the announced features and it is now trying to power up its headset so that it will be able to properly compete with Apple’s device.

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VRScout

JUNE 5, 2017

Apple’s new iMacs are now powerful enough to support VR. Apple unveiled macOS High Sierra during WWDC. Apple Embracing Virtual Reality. Apple’s senior vice president of software engineering Craig Federighi took the stage and confirmed that “Valve is bringing SteamVR to Mac.”

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Apple Unreal HTC Unity 373

The Ghost Howls

MAY 25, 2020

Apple Glasses may release in 2021 for $499. In the end, technologist Jon Prosser has revealed the main details he knows about the Apple Glasses. Well, on another website, I’ve been able to find someone that reading some Apple’s documents has found pictures of strange colored circular tags that may act as QR Codes for Apple devices.

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Road to VR

FEBRUARY 14, 2019

An internal email reportedly sent by Facebook CEO Mark Zuckerberg to senior executives offers a glimpse into the strategic thinking behind the company’s feet-first leap into XR following the 2014 acquisition of Oculus. Facebook turned heads across the tech industry and beyond when it acquired Oculus for some $2 billion in 2014.

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UploadVR Between Realities podcast

MARCH 27, 2017

We recently covered rumors of Apple planning to lean on AR for the company’s future and there were some personnel movements to corroborate the rumors as well. Now we’ve got some movement in the VR and AR industries again, this time with a senior ex-Apple employee becoming head of Oculus VR hardware.

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Hardware Apple Oculus Strategy 100

The Ghost Howls

SEPTEMBER 3, 2023

As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting. They are Apple AR glasses!” ” and made the brains of the whole crowd explode.

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Apple Samsung Eye Tracking Google 386

Upload VR

JUNE 9, 2023

A conversation could be coming to your home in the next five years and it is probably as unavoidable as those previous ones: Are you on a Meta Quest or do you have Apple Vision? But, right now, Apple just showed up to VR in a very big way and validated almost all the most forward - thinking work at its fastest-moving competitor.

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Apple California Wearables Hand tracking 141

Road to VR

NOVEMBER 21, 2017

It looks like we’ll have to wait until CES this year to learn if this is more than a positional tracking and 6-DoF tracking update to Gear VR, and whether Samsung is developing their own standalone headsets independent of Facebook’s Oculus Go. LISTEN TO THE VOICES OF VR PODCAST. Support Voices of VR. Subscribe on iTunes.

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Strategy Immersion Samsung Controllers 197

AR Insider

APRIL 27, 2020

Oculus Quest has been the accelerant that the VR industry needs. That flows from a long-term platform strategy that sacrifices near-term margins for long-term market share. But perhaps a more telling metric goes straight to the source: Oculus Quest Store data. Oculus Quest Store is a good proxy for that.

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Oculus Data Survey Trends 220

Upload VR

JULY 3, 2023

Palmer Luckey gave his take on Meta Quest Pro and Apple Vision Pro and explained what he would do differently if still at Oculus. If you're unaware, Luckey founded Oculus VR in 2012 to launch the Kickstarter campaign that would eventually lead to the consumer Oculus Rift in 2016, after two publicly sold development kits.

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AR Insider

MARCH 30, 2021

This traces back to Facebook’s Oculus acquisition in early 2014 that kicked off the current wave of excitement….including That excitement culminated in 2016 after the Oculus acquisition had time to set off a chain reaction of startup activity, tech-giant investment, and VC inflows for the “next computing platform.” Part V: Apple.

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UploadVR Between Realities podcast

JANUARY 29, 2017

For every Nintendo there is a Sega and for every Apple there is a Microsoft. There are a handful of major players already cutting their teeth in VR including Google, Sony and Samsung; but the two titans sitting at the top of the heap are Oculus and HTC. Oculus/Apple . The technology world is always a game of rivals.

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Road to VR

JANUARY 16, 2020

Patent Rankings Due to Mounting AR Strategy appeared first on Road to VR. Microsoft Technology Licensing LLC. Intel Corp. LG Electronics Inc. Ford Global Technologies LLC. Amazon Technologies Inc. Huawei Technologies Co Ltd. The post Facebook Surges in U.S.

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XR Today - Virtual Reality

MARCH 7, 2024

Seemingly, that re-organised strategy is underway. million from app revenue, which could help Meta compete with Apple’s already well-established Vision Pro offerings. Meta’s move means that a Quest user who logs into their XR device with an Oculus account will no longer be able to do so by the end of the month.

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Upload VR

APRIL 23, 2024

John Carmack just gave his take on Meta's new strategy of providing its headset OS to third-party hardware companies. But former Oculus CTO John Carmack, who architected much of the Oculus Mobile system software that eventually became the Quest system software, and soon Horizon OS, doesn't seem to think this is such a great idea for Meta.

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Software Hardware Strategy Entertainment 121

AR Insider

APRIL 6, 2021

This traces back to Facebook’s Oculus acquisition in early 2014 that kicked off the current wave of excitement….including That excitement culminated in 2016 after the Oculus acquisition had time to set off a chain reaction of startup activity, tech-giant investment, and VC inflows for the “next computing platform.” Apple of My Eye.

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AR Wearables Apple Strategy 362

The Ghost Howls

MARCH 1, 2024

I don’t know how many of them will prove to be true, but for sure they all can be something that can inspire you to define your XR strategy for this year. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor). Investors, which were all focused on AI started to wonder if they should focus on XR again.

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Trends Apple Google Unity 407

Upload VR

FEBRUARY 28, 2024

This could bring over services like Netflix, Disney+, Max, Prime Video, Apple TV+, Hulu, Paramount+, and VUDU with no extra developer effort required. Samsung handled the hardware for Gear VR, Oculus Go was manufactured by Xiaomi, and Oculus Rift S was co-designed and manufactured by Lenovo.

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Road to VR

JANUARY 24, 2024

While the studio says the game is set to be built exclusively for VR, digital strategy and licensing chief at Wizards of the Coast and Hasbro Eugene Evans calls Resolution Games “an ideal partner to bring a new DUNGEONS & DRAGONS video game to life in VR and beyond,” which could possibly point to a non-VR release coming as well.

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Gaming Strategy Samsung Microsoft 330

VRScout

APRIL 20, 2020

The Russo Brothers join Holoride’s new advisory board alongside Oculus VR founder Palmer Luckey. Holoride, one of the leading companies in the rapidly-expanding in-vehicle entertainment industry, last week announced the formation of a brand new strategy board composed of several big names in both tech and entertainment.

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XR Today - Mixed Reality tag

MAY 30, 2023

As WWDC approaches, Apple continues to drop hints, leading spectators to assume an immersive device is coming that continues the transformative firm’s track record of distributing game-changing consumer hardware. An XR device from Apple could be massive. Apple’s putting a lot of money into this. It’s a lot more powerful.

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TechCrunch VR

JANUARY 21, 2021

Apple is reportedly working on developing a high-end virtual reality headset for a potential sales debut in 2022, per a new Bloomberg report. Apple undoubtedly kills a lot of its projects before they ever see the light of day, even in cases where they include a lot of time and capital investment.

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Upload VR

JANUARY 29, 2024

Meta is reportedly optimistic about the release of Apple Vision Pro, seeing itself as the future Android of the market. The Wall Street Journal cites "people familiar with their thinking" as saying that Meta executives believe Apple's entry into the market will "validate Chief Executive Mark Zuckerberg’s gamble and draw more consumers".

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ARPost

OCTOBER 10, 2022

InfiniteWorld is a digital content management and strategy company working on emerging technology solutions with emerging technology companies. Then, “In 2014, I put on an Oculus for the first time and I saw the future.”. Six years later, the company was purchased by Apple. In the middle is InfiniteWorld.

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Machine Learning Miami Virtual World Technology 381

Upload VR

MARCH 1, 2024

The Meta Quest operating system is a fork of the open-source core of Android (known as AOSP), a similar strategy to Amazon's Fire OS for its Fire tablets. Meta has been working on it for at least seven years, as it first arrived in 2018's Oculus Go.

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Google Hardware Strategy Samsung 143

AR Insider

MAY 25, 2021

They’re each building wearables strategies that support or future-proof their core businesses, where tens of billions in annual revenues are at stake. For example, Apple’s wearables offset iPhone sales declines. At the center of this master plan is the thing that kicked off the current AR & VR era: Oculus.

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The Ghost Howls

AUGUST 1, 2020

In the interview with me, he talked about many topics, like the rumors he heard on Apple Glasses, on the Oculus Quest 2 , the America vs China war, XR entrepreneurship, Tesla, and more! But of course, the technology is still not there: the Oculus Quest is still uncomfortable, we can’t read texts in it, and so on.

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The Ghost Howls

AUGUST 24, 2020

Oculus devices will require a Facebook login. The enormous piece of news of the week is tha t Facebook has communicated that from October, 20th, all people that want to use an Oculus device for personal use will have to use their personal Facebook account to log in. Top news of the week. Image by Tweakanalogy). The same on Twitter.

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Unreal Apple Government Data 422

Robert Scoble

MAY 15, 2021

I have been talking with hundreds of people across the industry and have discovered that the changes coming to Apple are deeper than just a VR/AR headset. This is the fourth paradigm shift for Apple. So, what is Apple getting ready to announce over the next year? Eventually, I hear, Apple will even bring 3D to 2D monitors.

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AR Insider

MARCH 23, 2021

This traces back to Facebook’s Oculus acquisition in early 2014 that kicked off the current wave of excitement….including That excitement culminated in 2016 after the Oculus acquisition had time to set off a chain reaction of startup activity, tech-giant investment, and VC inflows for the “next computing platform.”

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The Ghost Howls

JUNE 14, 2021

This week we had another report from supply chain analyst Ming-Chi Kuo, that is said to very reliable in rumors about Apple (even if he only made wrong predictions about Apple Glasses, but this is none of my business). More info (Report by Kuo) More info (Report about Apple Glasses). Apple announces minor XR news at WWDC 2021.

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Robert Scoble

JUNE 4, 2019

The Apple Privacy Wall/Strategy Analysis of How Apple will Come at Oculus Next Year. Contact Irena Cronin or me if you need business strategy help to enter the Spatial Computing world. Apple is clearly going after Facebook. Go after Oculus Quest as “not capable enough.” ” 2.

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Apple Magic Leap Strategy Google 75

XR Today - Virtual Reality

FEBRUARY 6, 2024

Following funding via COVID-related investments, the region gained the support required to kick off the VR immersive learning program, starting with just 50 Oculus Gos, before reaching its current hardware figure. ” A new wave of XR influence emerges with the Apple Vision Pro recording sales figures of roughly 200,000 headsets.

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Road to VR

MARCH 19, 2020

Many Oculus Rift and even Quest owners know well that SteamVR supports both headsets seamlessly. I spoke with a source with direct knowledge of the Oculus SteamVR integration who told me that the integration is solely the work of Valve. SEE ALSO Platform Politics: Inside the Oculus and 'Revive' Dilemma. Image courtesy Valve.

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Road to VR

SEPTEMBER 8, 2016

Yesterday Apple held a keynote presentation to update the world on their latest products. It’s too early for Apple to jump into the AR/VR game. That much was made clear on stage at the company’s latest keynote where they revealed the iPhone 7 and the Apple Watch Series 2. Acquisitions.

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ARVR

APRIL 5, 2021

This traces back to Facebook’s Oculus acquisition in early 2014 that kicked off the current wave of excitement….including That excitement culminated in 2016 after the Oculus acquisition had time to set off a chain reaction of startup activity, tech-giant investment, and VC inflows for the “next computing platform.”

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