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Report: AR Startup Magic Leap is Looking for a Buyer

Road to VR

Magic Leap, the multi-billion dollar AR startup, could be exploring the possibility of a sale, a Bloomberg report maintains, citing people familiar with the matter. The company’s deep pockets funded the release of Magic Leap 1, an AR headset targeted at developers, enterprise, and anyone with $2,300 to spare.

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The XR Week Peek (2022.07.18): Magic Leap 2 price revealed, new rumors about Apple, and more!

The Ghost Howls

Magic Leap reveals prices and availability of ML 2. Finally, Magic Leap has revealed information about the price and availability of Magic Leap 2. I think this is a very smart pricing strategy, because it more or less replicates the one of HoloLens 2, while undercutting it by $200 in its lowest tier.

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Microsoft’s Meandering XR Strategy Could Lead to Another Zune Moment

Road to VR

At least from the outside, it appears Microsoft isn’t actively competing for a seat at the XR table, which is fairly odd coming from a company that pioneered enterprise AR while simultaneously wrangling some of its top OEM partners to make a fleet of PC VR headsets for consumers in 2017. If Microsoft goes in half-cocked, maybe.

Strategy 305
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The XR Week Peek (2020.06.13): Magic Leap exploring a sale, events are going virtual and more!

The Ghost Howls

Image by Magic Leap). Magic Leap is on sale. A report on Bloomberg informed us all that Magic Leap is exploring a sale of the company. The sales never skyrocketed and now Magic Leap is in desperate need of cash , after many layoffs, disappointing sales, and having put its IP as collaterals to a bank.

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Magic Leap Announces First Round of Independent Creator Program Grant Recipients

Road to VR

Magic Leap is giving away serious cash to developers this year through their Independent Creator Program , which has earmarked an “eight-figure” number destined to fund app developers working in gaming, entertainment, collaboration, productivity, and more. Productivity. Entertainment. Enterprise.

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Report: Magical Leap Sees Sluggish Sales Numbers Amidst Latest Funding Round

Road to VR

Magic Leap is one of the most well-funded startups in history, boasting $2.6 A new report from The Information however alleges that the company has seen sluggish sales of its Magic Leap One AR headset, something that reportedly only sold 6,000 units in the first six months following its August 2018 launch.

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The XR Week Peek (2020.05.11): new Quest is in the works, Magic Leap may pivot to healthcare, and more!

The Ghost Howls

I hope that a future rumor clarifies a bit more what is Facebook’s strategy. (Thanks Alessio Palumbo for the tip!). Image by Magic Leap). Magic Leap looks for a $100-million deal to save itself. More info (Magic Leap trying to raise $100M) More info (Magic Leap timing for the future).