The Ghost Howls

APRIL 26, 2021

As always, they’re doing a great job not only with the product but also with the communication strategy. Image by Magic Leap). Magic Leap 2 is coming in Q1 2022. Even if most of this roundup will be about Oculus, I have decided to put another brand on top of it and it is Magic Leap.

Magic Leap 364

Magic Leap Oculus Unity Gaming 364

The Ghost Howls

APRIL 27, 2020

Image by Magic Leap). Magic Leap pivots to enterprise, lays off 1,000 employes. With a long post on Magic Leap’s blog, in the end Rony Abovitz has admitted that the company is not going that well, and has announced a new course, that should eventually lead to Magic Leap 2. Top news of the week.

Course 253

Course Magic Leap AR Oculus 253

Tech Trends VR

AUGUST 30, 2019

L’Oréal, Ford, HTC Vive, Nestlé and more discuss the future of immersive technologies across different industry verticals in the massively popular VRX webinar series. With EndeavorVR, SuperData (a Nielsen Company), HP Tech Ventures, Paramount and HTC Vive. With NIVEA, L’Oreal, Deutsche Telekom, Nestlé and Magic Leap.

San Francisco 244

San Francisco Healthcare Trends Retail 244

Road to VR

JULY 29, 2019

The standard has been in development since April 2017 and is presently supported by virtually every major hardware, platform, and engine company in the VR industry, including key AR players like Magic Leap. Today the group announced the release of OpenXR 1.0, representing the first production-ready version of the standard. OpenXR 1.0

Microsoft 231

Microsoft Oculus Groups Magic Leap 231

XR Today - Mixed Reality tag

AUGUST 30, 2022

The platform, which is compatible with major immersive tech providers such as Magic Leap, Meta Platforms, Microsoft HoloLens, Apple, HTC VIVE, Ready Player Me, and Google recently provided the University of Glasgow with an EON-XR Centre to train and engage students with the XR tool.

UAE 97

UAE United Arab Emirates Michigan Magic Leap 97

XR Today - Mixed Reality tag

DECEMBER 12, 2022

EndeavorXR is a strategy and consulting firm for virtual and augmented reality (VR/AR) solutions and symbiotic frontier technologies. Many companies aimed to determine their future products and services, outline benchmarks, and apply their strategies to the “real-world limitations of [Web3] technology.”

Trends 97

Trends Strategy Miami Industry 97

The Ghost Howls

SEPTEMBER 7, 2020

I think this new pricing strategy is very important: $299 has historically been considered as the golden price to start getting mainstream adoption , and Facebook proposing this in the months that lead to the Christmas Holidays may cause a big spike in sales of virtual reality headsets. HTC CEO Yves Maitre resigns. I’ll miss ya, boi.

Germany 283

Germany Magic Leap Oculus AR 283

The Ghost Howls

SEPTEMBER 3, 2023

But the rumors in the past weeks highlighted that the situation of this device is very confusing: Google doesn’t have a clear XR strategy and this confusion also led some key engineers to leave the company. Magic Leap flopped, HoloLens is dead, and even Nreal, with its affordable Light glasses, has not taken off.

Apple 386

Apple Samsung Eye Tracking Google 386

XR Today - Big XR News tag

MAY 16, 2022

Delta Reality is creating extended reality (XR) immersive experiences for global brands to accelerate virtual, augmented, and mixed reality (VR/AR/MR) adoption and assist firms in developing modern marketing strategies.

Real Estate 54

Real Estate AR Magic Leap Immersion 54

The Ghost Howls

MARCH 26, 2018

HTC has finally revealed the price of the Vive Pro : it will cost $799 just to have the headset (no controller and no base stations, so you must already have a Vive 1 kit) and will be available for pre-orders since April, 5th. But, as Road To VR has stated, maybe HTC should have clarified that in all its marketing material.

AR 160

AR Magic Leap Oculus Virtual Reality 160

XR Today - Mixed Reality tag

JUNE 6, 2023

At this price, Apple’s primary competitors are the Magic Leap 2, Microsoft’s HoloLens 2, and Varjo’s VR-3 — all enterprise headsets. Many of the world’s midrange enterprise headsets like the Meta Quest Pro, HTC VIVE Elite XR, and Pico 4 Enterprise are priced well below $1,500. A Meta Counteroffensive?

Apple 69

Apple Microsoft HTC Magic Leap 69

AllThingsVR

JANUARY 12, 2017

But now the market has actually launched, and we’ve got 12 months of real-world performance and major tech players’ strategies emerging. Facebook (Oculus Rift) and HTC (Vive) had growing pains at launch, whether slower than expected shipping or order cancellations. non-PC full system costs hit $798 — the same as HTC Vive).

AR 70

AR Magic Leap Strategy HTC 70

Road to VR

DECEMBER 24, 2016

recently confirmed a $30 million funding round led by Quanta and HTC. recently announced a $30 million Series C round of funding led by Quanta Computer, the world’s largest notebook computer ODM company, along with HTC and other strategic investors. We are very committed to AR/VR,” says David Chang, COO of HTC.

AR 100

AR Augmented Reality Magic Leap Taiwan 100

The Ghost Howls

AUGUST 15, 2018

For instance, I increased a lot the number of my newsletter subscribers when I added the above Hello Bar: I tried different strategies and in the end, I found one that worked better than the others. I haven’t got more subscribers by putting more effort in my blog, I just found a smarter strategy.

Magic Leap 150

Magic Leap Strategy Augmented Reality China 150

The Ghost Howls

MARCH 4, 2019

HTC 5G streaming. HTC was at MWC showcasing its new headset Vive Focus Plus together with a 5G network. There was a real 5G network created by HTC where on one side there were some special computers that mocked a rendering farm and on the other side there was a user wearing a Vive Focus Plus. The look it provides is also cool.

Microsoft 308

Microsoft AR HTC Augmented Reality 308

The Ghost Howls

JULY 10, 2023

As for Meta, while he appreciated the efforts of the people working there, he said that doesn’t agree much with its strategy. Regarding the Quest line, he said that Meta pursued a low-price strategy too early, even before the device’s value could be perceived by people.

Samsung 205

Samsung Apple Las Vegas China 205

ARPost

FEBRUARY 8, 2023

That’s the direction we’re going in right now and companies are laying their cards on the table in a bid to be the dominant force driving us forward through their own varying strategies. Magic Leap 2 Magic Leap jumped the starting gun and played their cards early. Let’s take a look at the technology coming our way.

Hardware 362

Hardware Magic Leap Eye Tracking Apple 362

XR Today - Mixed Reality tag

SEPTEMBER 7, 2022

When asked about some of the biggest firms exhibiting at the conference, he stated Maria Pace, Google’s Head of XR, Hardware, Global Partnerships, and Strategies and Lisa Watts, Vice-President of Magic Leap would join the event along with many other top executives.

Europe 92

Europe Portugal Magic Leap Conference 92

The Ghost Howls

MAY 25, 2020

This may be Apple’s strategy to make people wear something on their head while they wait for a more complex headset. Magic Leap raises other $350M. I honestly don’t even know how to report this piece of news: Magic Leap has raised other money, to be exact $350M, and it seems that a healthcare company is involved.

Oculus 242

Oculus Apple Hand tracking Magic Leap 242

XR Today - Mixed Reality tag

JANUARY 30, 2023

Businesses and firms have become increasingly excited about incorporating both immersive training and metaverse strategies into their company agendas. Additionally, HTC VIVE also launched its XR Elite enterprise headset at the Consumer Electronics Show (CES) 2023 in January.

Industry 99

Industry AR Education Training 99

The Ghost Howls

FEBRUARY 12, 2019

Slightly slower teams have been known to beat faster teams by using better teamwork and strategy. The Vive Pro Eye just launched by HTC at CES (Image by HTC). As platforms for LBAR is conceptually better Hololens or Magic Leap? Magic Leap is one of the most popular AR glasses in this moment(Image by Magic Leap).

Augmented Reality 275

Augmented Reality Japan AR Magic Leap 275

The Ghost Howls

OCTOBER 17, 2019

But it was delicious, so the “yes yes” strategy is paying off. Markers can be used to define where to show virtual elements, and in the demo that I tried were used to show virtual Chinese artworks in a room; Leap Motion device on Realmax glasses. Me with a Droolon F1 inside an HTC Vive Cosmos! If you come here, be prepared.

Eye Tracking 162

Eye Tracking AR Leap Motion China 162

UploadVR Between Realities podcast

NOVEMBER 4, 2016

Also keep in mind that there are plenty of private companies worth investing in, and some public companies listed below have invested in them like Magic Leap who has investments to the tune of $1.39 HTC – TPE: 2498 – Headset, Content Delivery Platform (non-gaming). Public Companies involved in VR.

Industry 100

Industry Magic Leap Samsung Amazon 100

XR Today - Mixed Reality tag

JANUARY 30, 2023

Businesses and firms have become increasingly excited about incorporating both immersive training and metaverse strategies into their company agendas. Additionally, HTC VIVE also launched its XR Elite enterprise headset at the Consumer Electronics Show (CES) 2023 in January.

Industry 68

Industry Education Training Study 68

Road to VR

OCTOBER 31, 2016

Road to VR ‘s Michael Glombicki caught up with two VR/AR investors to get their insight into the opportunities available in the immersive technology space and the strategies they’re employing to capitalise on them. With HoloLens and Magic Leap we’ve seen a broadening of the conference to include augmented reality as well.

Strategy 100

Strategy Immersion AR Magic Leap 100

The Ghost Howls

AUGUST 24, 2020

You can register on the website for a chance to be part of it; The Last Light, a little gem developed by Magic Leap’s creative people before the big layoffs, has finally been released for free on the Magic Leap store. On Reddit, the news has had an insane amount of upvotes (more than 10K) with all negative comments.

Unreal 422

Unreal Apple Government Data 422

The Ghost Howls

JANUARY 18, 2023

HTC Vive XR Elite HTC Vive XR Elite (Image by HTC Vive) The star of the event has for sure been the Vive XR Elite, HTC’s latest flagship headset. One is the high cost: HTC markets it as a consumer device, but at that price, not many consumers are going to buy it, so it will be a prosumer one.

AR 377

AR Magic Leap Razer Augmented Reality 377

XR Today - Mixed Reality tag

MAY 30, 2023

Quest 3, A Quick History Most recently, Meta entered a negotiation with Magic Leap to leverage the former’s AR technology for an unspecified immersive device – notably, the deal foreshadows both firms’ monumental presence at AWE this week. Mark Zuckerberg is. It is gonna be a huge deal.

Apple 78

Apple Immersion Industry Hardware 78

Robert Scoble

MAY 20, 2019

I dragged my camera down to meet her and her team in their offices in Marina Del Rey, near Los Angeles, to get a look at the business visualizations they are building for use in both Spatial Computing headsets, like Magic Leap, and VR, for HTC Vive, Oculus Quest or Rift, or others. BadVR has the answers.

Data 44

Data Los Angeles San Francisco Oculus 44

The Ghost Howls

JANUARY 22, 2021

Google can count on the acquisition of North, the experience he has matured by producing Google Glass and investing in Magic Leap, and the fact that it owns the most-used mobile operating system. Magic Leap will meet its fate. Duck Face, Magic Leap One, and me. What about Magic Leap ?

Augmented Reality 474

Augmented Reality Magic Leap AR Apple 474

XR for Business Podcast

MAY 26, 2020

And I've been with the company for over three years across a variety of different functions, including business strategy, B2C business, and B2B business. So we are focusing on looking at new business models and emerging technologies, then tying those to our strategy businesses. How is the economy downturn affected your business?

South Korea 78

South Korea North America AR Training 78

XR for Business Podcast

MAY 26, 2020

And I've been with the company for over three years across a variety of different functions, including business strategy, B2C business, and B2B business. So we are focusing on looking at new business models and emerging technologies, then tying those to our strategy businesses. How is the economy downturn affected your business?

South Korea 78

South Korea North America AR Training 78

XR Today - Augmented Reality tag

OCTOBER 19, 2022

A leading general contractor within the Pacific Northwest, Sellen Construction was searching for a new way to help designers, engineers, contractors, and anyone else involved in a construction project collaborate on successful strategies. HTC VIVE and CannonDesign. Magic Leap and VIM AEC.

Construction 95

Construction Magic Leap Virtual Reality Microsoft 95

TechCrunch VR

MAY 31, 2023

The first metaverse that gains real traction is likely to be the last,” Oculus exec Jason Rubin wrote in a 50-page internal document laying out the strategy. “We Image Credits: TechCrunch When HTC began imagining life after the smartphone, it looked a lot like VR. Image Credits: Apple Magic Leap is far from alone in those struggles.

AR 102

AR Magic Leap Virtual Reality Los Angeles 102

XR for Business Podcast

MAY 26, 2020

And I've been with the company for over three years across a variety of different functions, including business strategy, B2C business, and B2B business. So we are focusing on looking at new business models and emerging technologies, then tying those to our strategy businesses. How is the economy downturn affected your business?

South Korea 60

South Korea North America AR Training 60

The Ghost Howls

SEPTEMBER 24, 2019

Part of all of this is merit of Jeri (Image by HTC). At Tilt Five, we designed a really clever system that only works on tabletop experiences but it has features that are just leaps and bounds above what the big Magic Leap or HoloLens type AR systems are. That’s where I got started with augmented reality.

AR 325

AR Augmented Reality Magic Leap Gaming 325

XR for Business Podcast

AUGUST 7, 2019

As I’m thinking back to it now, this was actually on HTC VIVE — first gen, which was only maybe 3, 4 years ago now — and I was so impressed with the first generation of hardware that I was like, “well, this is ready for prime time.” Alan: Absolutely. It’s an interesting first gen product. Alan: Yeah.

United States 78

United States Conference China Training 78