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Instagram’s New AR Features Will Force Brands to Change Strategy

ARPost

Instagram’s launch of its new AR feature has created a massive opportunity for brands, offering a dynamic new way to advertise and drive e-commerce. The feature enables brands to build catalogs of their products in 3D, as well as AR lenses, allowing users to interact with these experiences and create their own personalized content.

Strategy 171
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Pokémon GO Creator Niantic Launches AR Ads

VRScout

Branded content appears in-game, promising an immersive advertising experience. The AR advertising product was built using 8th Wall, Niantic’s AR development platform, and designed to improve brand impact “through immersive product storytelling.”

AR 410
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Avocados From Mexico Ad Campaign Features AR & AI

VRScout

#MakeItBetter #Sweepstakes #SBLVII [link] pic.twitter.com/schEqkT9dc — Avocados From Mexico (@AvosFromMexico) February 1, 2023 This year, Avocados From Mexico (AFM), one of the leading avocado brands in the US, recently dropped a teaser for the company’s 9th Super Bowl Digital Activation. For more information visit here.

Mexico 355
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OREO Launches Its Own VR Metaverse Experience

VRScout

This week OREO unveiled a new limited-edition flavor, the Most OREO OREO, which features real OREO grind mixed in the creme. According to the company, the OREOVERSE features a variety of “cookie-themed” games that have you building delicious treats in VR for a chance at $50,000.

Gaming 482
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8th Wall Creating Global Network For AR Creatives & Brands

VRScout

8th Wall launches a first-of-its-kind global network of WebAR agencies designed to connect brands with creatives. The Partner Program will connect these groups with other agencies, allowing brands the opportunity to convert 8th Wall WebAR experiences into engaging marketing opportunities while tracking valuable consumer data for the brand.

AR 543
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AR Could Be The Future Of Bowling

VRScout

Available now at select Stars and Strikes venues, this one-of-a-kind immersive sports experience features AR-enhanced bowling lanes that react in real-time to your bowling. Each of these next-gen bowling lanes features an interactive display that projects a variety of engaging visuals as you bowl. Image Credit: Stars and Strikes.

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Dreamwave: Immersive 3D Worlds for Virtual Events

ARPost

One such product is Dreamwave, a web-based metaverse platform that provides companies, brands, and creators with a unique way to host online events. Dreamwave boasts ready-made and custom 3D environments called “microverses” to make brand experiences stand out.

Immersion 336