XR Today - Virtual Reality

JANUARY 31, 2024

In January, Apple previewed some new “entertainment experiences” coming to the headset with the help of apps from Disney+, ESPN, Discovery+, and more. However, the Vision Pro is more than just a headset for immersive entertainment. Apple also works with Microsoft on solutions like Teams for the Apple Vision Pro.

Apple 220

Apple Immersion Microsoft Tools 220

XR Today - Mixed Reality tag

AUGUST 9, 2023

Microsoft has picked volumetric video company Arcturus as its primary marketing partner for its Microsoft Mixed Reality Capture Studios (MRCS) solution provider. Mistry added, “The MRCS technology gives us the opportunity to work with some of the best creators and studios in the world.

Microsoft 79

Microsoft Los Angeles Motion Capture Immersion 79

The Ghost Howls

MARCH 1, 2024

When Mark Zuckerberg acquired Oculus, all the eyes of the tech industry started looking at VR as the “next big thing” And now that Apple entered the field, all people in the technology world are talking about the Vision Pro, and especially of the future evolutions of the device, which could become mainstream.

Trends 412

Trends Apple Google Unity 412

The Ghost Howls

DECEMBER 26, 2023

It was not a perfect day because I also had some work-related issues to cope with, but it’s part of life when you are working with cutting-edge technologies I’m curious to know how the holidays are going for you, so answer this post letting me know how life is going for you! Microsoft in the end has decided to deprecate it.

AR 316

AR Microsoft Sony Ukraine 316

ARPost

NOVEMBER 15, 2021

AWE co-founder and Futurewei Technologies Director of AR/VR Tish Shute presented the award to Masterpiece Studio. The award for Best Developer Tool was presented by Khronos Group President Neil Trevett to Mixed Reality Toolkit for Unity (MRTK-Unity) by Microsoft. ?. ” Best Location-Based Entertainment.

Tools 451

Tools AR Healthcare Unity 451

AllThingsVR

JULY 13, 2016

Unity raises $181M monster round at a reported $1.5B valuation Over the last few years, Unity Technologies has grown to become indispensable to the gaming industry and much of the entertainment industry as an engine for building experiences in one place and distributing them across a swath of platforms. Read more here.

Unity 70

Unity New York China Virtual Reality 70

XR Today - Mixed Reality tag

MAY 9, 2023

The University of Southern California (USC) announced last week the launch of an over $1 billion USD initiative to grow its university programmes for extended reality (XR), generative artificial intelligence, and ethical technology. It will also spearhead a School of Advanced Computing to incubate computing projects for advanced technologies.

Florida 109

Florida United States Ohio California 109

XR Today - Mixed Reality tag

NOVEMBER 25, 2022

Beyond Sports develops real-world data for 3D animations, and its technologies will seamlessly integrate with Sony’s growing portfolio of immersive solutions. Technologies from Beyond Sports and recently-acquired Hawk-Eye Innovations will develop real-time 3D (RT3D) content for baseball, tennis, basketball, and football matches.

Sony 105

Sony Magic Leap Miami Florida 105

Road to VR

MAY 2, 2017

The keynote from Unity’s Vision VR/AR Summit yesterday showcased just how far Unity is reaching into non-gaming content when it comes to augmented and virtual reality. The person who is in charge of Unity’s xR strategy is Tony Parisi, who is a co-founder of VRML and a long-time open web advocate. Subscribe on iTunes.

Strategy 131

Strategy Unity AR Gaming 131

XR Today - Augmented Reality tag

FEBRUARY 21, 2023

MWC 2023 February 27th to March 2nd, 2023, Barcelona MWC is one of the biggest events in the world for companies interested in connectivity and technology. Throughout this year’s conference, attendees will learn all about how augmented reality is transforming the communication and entertainment landscape.

Augmented Reality 96

Augmented Reality San Francisco Conference Unity 96

XR Today - Mixed Reality tag

DECEMBER 15, 2022

Over the last five to ten years, virtual reality (VR) technologies have experienced rapid transformation via meeting support and funding opportunities. Accessible VR avenues for consumers and enterprises allow a more comprehensive range of end-clients to access immersive technologies.

Virtual Reality 95

Virtual Reality Unity Education Immersion 95

Tech Trends VR

FEBRUARY 24, 2019

It was really interesting to see Microsoft pivot towards enterprise with the HoloLens and I think it was absolutely the right move for them to make Click To Tweet. That, in turn, allowed their partner developers to secure key contracts as they figured their way around the new technology.

Magic Leap 282

Magic Leap Microsoft San Francisco Trends 282

XR Today - Mixed Reality tag

AUGUST 31, 2022

The rise of any new technology innovation brings with it a number of challenges and questions. Extended Reality, the umbrella term used to refer to all forms of immersive technology, from AR to VR, presents a host of valuable opportunities for consumers and brands.

Unity 75

Unity Tools Microsoft HTC 75

XR Today - Mixed Reality tag

JANUARY 5, 2023

South Korea’s LG Electronics announced on Monday a partnership with Oorbit to develop serious gaming metaverse technologies for LG TVs. The former will deploy its cloud streaming technologies along with high-fidelity metaverse worlds. Microsoft explained at the Immerse Global Summit’s Metaverse 2.0

South Korea 74

South Korea Motion Capture Microsoft Sony 74

XR Today - Augmented Reality tag

APRIL 1, 2023

However, the introduction of new tools for development, such as Real-Time 3D (RT3D) technologies, as well as next-gen headsets and wearables, mean holographic experiences are more accessible than ever. Unity Unity stands as one of the market leaders in software development for the metaverse landscape and the XR economy.

Unity 79

Unity Wearables Automotive Tools 79

Hypergrid Business

JANUARY 18, 2017

One of the devices that generates the greatest interest among the tech community at the moment is Microsoft HoloLens. By revolutionizing the way we perceive reality-altering solutions, the technology that stands behind HoloLens is as fascinating as it is complex. This technology has been revealed to the world as “mixed reality.”

Microsoft 60

Microsoft How To Construction Unity 60

XR Today - Mixed Reality tag

AUGUST 8, 2022

Microsoft already stands as one of the biggest gaming companies in the world, thanks to the development of the Xbox ecosystem. As an evolving technology giant, the company is also placing increased focus and attention on the Metaverse, similar to the team at Meta.

Gaming 82

Gaming Unity Augmented Reality Microsoft 82

VRScout

APRIL 13, 2018

Perfectly located at the intersection of tech and entertainment, there’s no better place like LA, which has rapidly become the center of the VR content industry. Katie Kelly, Head of Engagement, AltspaceVR / Microsoft. On Thursday, VRLA revealed their full line-up of keynote speakers.

Los Angeles 199

Los Angeles Conference Augmented Reality Motion Capture 199

XR Today - Mixed Reality tag

APRIL 23, 2024

Lenovo, ASUS, Qualcomm, and More to Support Open Future The revamped Meta Horizon OS aims to scale and drive XR application and hardware development, building upon core technologies such as high-resolution passthrough, scene understanding, spatial anchors, and body tracking, eventually powering metaverse experiences.

Hardware 88

Hardware Magic Leap Apple Industry 88

XR Today - Virtual Reality

DECEMBER 29, 2022

The media and entertainment metaverse , complete with 3D avatars, is no longer a distant prospect. A Closer Look at Metaverse Entertainment. In the entertainment industry, the Metaverse has and continues to connect audiences in shared virtual spaces via headsets and their respective or third-party virtual spaces. VR Theme Parks.

Entertainment 297

Entertainment United Kingdom Immersion Charlotte 297

XR Today - Mixed Reality tag

MARCH 17, 2023

In the XR landscape, conferences and expos offer a hands-on opportunity for business buyers to test out the latest technology, and gather some useful insights from innovators in MR, AR, and VR. This year, leading names like Deborah Oyeyinka from Unity Technologies , and Kristofor Mellroth of Xbox are set to attend.

San Francisco 83

San Francisco Wearables Conference Unity 83

Voices of VR

JULY 13, 2023

Liz Hyman President and the CEO of the XR Association (XRA), which is a non-profit, industry trade association representing 47 XR companies including major players like Meta, Google, Microsoft, HTC, Sony Interactive Entertainment, Unity, and HTC. XR Access co-founder Shiri Azenkot told me "But it was always a retroactive thing.

Government 40

Government Unity Technology HTC 40

The Ghost Howls

MARCH 22, 2022

Micro-LEDs are an important technology, especially for building AR glasses. Dubbed “The Metaverse Fund”, it is a plan to invest up to $100 million in studios w orking on gaming, health, media, entertainment, education, and enterprise applications for headsets. Microsoft IVAS program is not doing great. More info (Ethereum hack).

Tools 297

Tools Google Controllers Virtual Reality 297

XR Today - Mixed Reality tag

OCTOBER 10, 2023

Produced by the VR/AR Association , the Immerse Global Summit is one of the world’s most exciting technology conference series. Hosting virtual and in-person conferences across the United States and Europe, the event encapsulates the VR/AR Association’s quest to facilitate innovation in the immersive technology space.

Immersion 85

Immersion Real Estate Education Unity 85

The Ghost Howls

FEBRUARY 23, 2023

But in China, they are very famous, and now they are also organizing a big event about XR called FBEC with hosts from all the major VR companies (HTC, Unity, Alibaba, Huawei, etc…). For example, we invited senior executives from HUAWEI, JBD, HTC, Alibaba, iQIYI, Qualcomm, Microsoft, and so on. Why and how has it started?

China 306

China Industry Government AR 306

XR Today - Mixed Reality tag

JULY 8, 2022

In the last couple of years, we’ve begun to see some examples of what the right technology can do from leading hotel, transportation, and tourism companies. The solution involved creating a 3D, configurable version of the incredible Arksen 85 yacht, powered by Unity. Microsoft and Leipziger Verkehrsbetriebe.

Case Study 63

Case Study Study Montana Tourism 63

XR Today - Augmented Reality tag

OCTOBER 23, 2023

Earlier this year, Apple debuted its Vision Pro XR headset to provide an immersive productivity tool to act as a technology leap forward following the firm’s Mac laptop and desktop portfolio. Leading developers like Maxo and Unity are already using Object Capture to unlock entirely new ways of creating 3D content.

Apple 79

Apple AR Tools Construction 79

Road to VR

APRIL 26, 2018

Los Angeles, CA (April 12, 2018) – Experience next generation immersive technologies and explore “A New Reality” at VRLA, the leading virtual and augmented reality expo, May 4-5 at the Los Angeles Convention Center. Katie Kelly, Head of Engagement, AltspaceVR / Microsoft. Friday keynote speakers include: Cliff Plumer, CEO, The VOID.

Los Angeles 158

Los Angeles AR Augmented Reality Microsoft 158

XR Today - Mixed Reality tag

DECEMBER 8, 2022

Some of the world’s top institutions featured across the XR medical, defence, education, and entertainment sectors debuted and highlighted their latest immersive solutions. The company explored 3D modelling and printing, and later, Microsoft debuted its first-generation HoloLens at the time. HoloLens for XR Medical Education.

Training 83

Training Miami Education Magic Leap 83

The Ghost Howls

JUNE 13, 2022

EMG technology (the one by CTRL+Labs) is the one that Meta has identified as the best of XR interactions, so it is crucial for the company to integrate it inside its smartwatches. Rumors already talk about a new AR headset produced by Microsoft in collaboration with Samsung that should substitute it, but we have no sure info about it.

AR 302

AR Apple Microsoft Ukraine 302

XROM

MAY 15, 2023

AWE Asia brings together developers, creators, founders, product leads, C-level executives, enthusiasts, media, and analysts interested in #virtualreality, #augmentedreality, and related #Web3 and #metaverse technologies in Asia. AWE Asia has been hosted annually since 2015.

Asia 72

Asia Singapore Conference Healthcare 72

XR Today - Virtual Reality

JANUARY 1, 2024

Users are discovering that virtual reality isn’t just a powerful tool for entertainment. Renowned for its ingenuity, Apple has continuously pushed the boundaries of what is possible with its rich tech ecosystem, namely amid increasing competition with Microsoft. Demand for virtual reality is expanding at an incredible rate.

Virtual Reality 130

Virtual Reality Samsung Tools Apple 130

XR Today - Mixed Reality tag

JULY 17, 2023

According to the New York Post, the collaborative effort aims to integrate one of several massive entertainment platforms for the premium mixed reality (MR) device. Other immersive firms have leveraged their technologies to boost engagement rates with audiences. They’re going to be carrying these games and we’ll go from there.”

Apple 60

Apple Idaho New York Immersion 60

XR Today - Virtual Reality

MARCH 27, 2023

Users are discovering that virtual reality isn’t just a powerful tool for entertainment. RealWear Exploring various aspects of the immersive technology landscape, RealWear produces sensors, apps, and hardware for the XR space. Demand for virtual reality is expanding at an incredible rate.

Virtual Reality 219

Virtual Reality Tools Software Hardware 219

XR Today - Mixed Reality tag

JUNE 13, 2023

Apple’s take on immersive technologies will also test the future of XR hardware solutions and their roles in the broader XR community through rigorous use cases. We know it will only improve in sophistication, technology and design. This could actually be quite beneficial for Meta, Microsoft, and Magic Leap.

Industry 85

Industry Apple Unity North America 85

XR Today - Mixed Reality tag

JUNE 22, 2022

The news comes as global entities prepare to design, test, and deploy the Metaverse, a merger of the Internet with spatial computing features and incorporating rising technologies such as virtual, augmented, and mixed reality (VR/AR/MR), digital twins, real-time 3D content, and others. Metaverse Standards Forum Flow Chart. PHOTO: MSF.

Industry 84

Industry Technology Tools Unreal 84

XR Today - Augmented Reality tag

DECEMBER 9, 2022

The Immerse Global Summit 2022 Miami concluded on Wednesday, where some of the biggest players in the tech industry gathered to explore the future of Web3 technologies. VR has gone through a rapid transition from a primarily consumer-focused, tethered device for gaming and entertainment, to standalone headsets in similar verticals.

AR 90

AR Magic Leap Miami Head Mounted Display 90