ARVR

APRIL 13, 2022

Point your phone at a jacket a friend is wearing using Google Lens or Snap Scan , then buy it right on the spot. This is the theme of our AR and Shopping Collide series, continuing here with Google. Well-Traveled Touchpoints After covering Snap, Pinterest and Shopify in earlier parts of this series, What’s Google doing in AR shopping?

Google 130

Google AR Real Estate Trends 130

XR Today - Augmented Reality tag

JANUARY 11, 2024

This week, reports revealed that Google is laying off a significant portion of its 1P AR hardware team, casting doubts upon its in-house XR product portfolio. In a statement, Google announced: A few hundred roles are being eliminated in DSPA, with the majority of impacts on the 1P AR Hardware team.

Hardware 93

Hardware Samsung Google AR 93

Road to VR

MAY 2, 2017

The person who is in charge of Unity’s xR strategy is Tony Parisi, who is a co-founder of VRML and a long-time open web advocate. I had a chance to catch up with Tony at Sundance earlier this year to talk about his approach to leading VR & AR strategy at Unity, and moving immersive technologies beyond just entertainment.

Strategy 135

Strategy Unity AR Gaming 135

The Ghost Howls

MARCH 1, 2024

I don’t know how many of them will prove to be true, but for sure they all can be something that can inspire you to define your XR strategy for this year. Especially Apple and Google, which are the dominant players in the smartphone industry, are both launching headsets this year.

Trends 416

Trends Apple Google Unity 416

ARPost

JULY 23, 2021

Featuring over 200 speakers, the event will cover in detail some of the most important topics in the industry, such as: VR/AR in the age of pandemics; Museums of the future; VR for good; Immersive arts and design; AR Cloud; Training in the workplace; Location-based entertainment; VR tourism and hospitality; Social VR.

Asia 509

Asia China Virtual Reality Entertainment 509

Upload VR

FEBRUARY 28, 2024

Earlier today, Mark Zuckerberg met with LG CEO William Cho and the president of LG's Home Entertainment division Park Hyoung-sei at LG's headquarters in Seoul to finalize the details of the partnership. Last year Samsung announced it was building a headset with Google handling the software, which it plans to ship later this year.

South Korea 145

South Korea Samsung Apple Google 145

The Ghost Howls

SEPTEMBER 3, 2023

As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting. PSVR 2 Hero view of PSVR 2 (Image by Sony Interactive Entertainment) I had big hopes for PSVR 2.

Apple 394

Apple Samsung Eye Tracking Google 394

AR Insider

JANUARY 16, 2020

That could feature a “notification layer” or lean-back entertainment , which then evolves over time into sleeker hardware for world-immersive AR. That could take form in a multi-modal device with variable-opacity lenses for occluded entertainment, and utility-driven AR. The eventual target is a likely an all-day wearable.

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Wearables AR Entertainment Training 290

ARVR

DECEMBER 6, 2022

Often, the audience interacts with virtual reality using a headset , such as Google Cardboard , to experience an entire virtual realm. Twentieth Century Fox is most enthusiastic about virtual reality, forming a dedicated division for video gaming, location-based entertainment, and virtual augmented reality productions called FoxNext.

Virtual Reality 245

Virtual Reality Industry Filming Africa 245

AR Insider

DECEMBER 26, 2019

Is Apple Building an Entertainment Wearable? Will Google Incubate AR Inside Search? Is Google Building an ‘Internet of Places?’ AR Briefs, Episode 32: AR Strategies & Business Models. And look forward to more daily spatial computing coverage in 2020. Trend Analysis: Top 10. Begun, The Wearables Wars Have.

AR 195

AR Wearables Trends Survey 195

AR Insider

DECEMBER 24, 2019

This strategy will be critical in 2020. One example is Ubiquity6’s strategy to condition users to scanning spaces by giving them a free tool to capture and share 3D models. This includes most notably visual search ( Google Lens ) and navigation ( Google Live View ). Meanwhile, we see compelling wild cards like Tilt Five.

Training 195

Training AR Wearables Strategy 195

VRScout

MAY 16, 2018

Clothes maketh the man and woman in Warerplai’s turn-based AR strategy game. The immersive entertainment industry is currently neck-deep in smartphone-based AR applications.

AR 323

AR Strategy Course Immersion 323

ARPost

OCTOBER 26, 2020

Many of the speakers came from familiar companies within the space, including Deutsche Telekom, Google, Lenovo, PTC, PwC, and Qualcomm. While some of the better-known platforms that are more active in entertainment tend to save announcements for other trade shows, this was the opportunity for enterprise XR solution providers to shine.

Wearables 313

Wearables United Kingdom Trends Conference 313

ARVR

SEPTEMBER 16, 2022

Google Lens). local dining and entertainment). However, these segmented results are important to consider when developing AR product strategies for tomorrow. So long-term AR product strategies that aim for larger markets should take their sentiments to heart. One exception is the elevated interest in local discovery (e.g.,

AR 147

AR Survey Exercises Retail 147

VRScout

AUGUST 29, 2021

How we work, play, learn, entertain, gather together, and experience the world isn’t just changing – it’s a whirlwind of disruption. HeadOffice.Space is leveraging almost every web-based collaboration tool imaginable, Youtube, Twitch, Google Slides, Sheets, Excel, Word, Airtable, Miro, Mural, PowerBI, Powerpoint among others.

Tools 527

Tools Real Estate Video Google 527

VRScout

AUGUST 27, 2017

The Merge ecosystem is comprised of Merge VR/AR Goggles ; the Merge Miniverse , housing education and entertaining content; and the Merge Cube , which has been named the “world’s first holographic object you can hold in the palm of your hand.”. Each product he and his team build is rooted in this long-term strategy.

Education 297

Education AR Entertainment 360 Video 297

Road to VR

DECEMBER 5, 2017

Speakers from leading companies including Oculus, Intel, Ford, HTC, Paramount, Google, Epic Games, Walmart, Qualcomm and many more, will be present at the event. The event takes place at the San Francisco Marriot Marquis this week on December 7th and 8th. Check out all the latest VRX details here.

San Francisco 169

San Francisco AR HTC Google 169

VRScout

MARCH 16, 2020

Ducking out of the way of incoming fire will also do a number on your thighs, offering a far more entertaining alternative to boring squat workouts. Each level of SUPERHOT VR requires different movements and strategies in order to succeed. Tilt Brush by Google. Price: $24.99. SUPERHOT VR by Superhot Team. Pricing: $29.99.

Oculus 494

Oculus Simulation AR Entertainment 494

XR Today - Mixed Reality tag

MAY 9, 2023

Google, and Apple all have their own unique toolkits, designed to simplify the process of creating immersive content. Here are just some of the other major vendors innovating in this space: 1. Additionally, brands and entertainment groups can leverage the technology stack to develop immersive sales and marketing experiences. 5.

Unity 88

Unity Tools Education Unreal 88

Road to VR

JULY 31, 2023

Long considered the holy grail of immersive computing, all-day AR headsets represent a way of interacting with new layers of information in daily life which would span everything from turn-by-turn directions to gaming applications—like Google Maps directions floating on the street in front of your car or a city-wide version of Pokémon Go.

Apple 197

Apple Hand tracking AR Virtual Reality 197

XR Today - Mixed Reality tag

JANUARY 4, 2024

The chipset also helps boost consumer and enterprise-grade XR use cases on headsets and smartglasses by leveraging partnerships with Samsung, Google, Tobii, and Goertek to provide visual clarity for gaming and productivity applications. A leading selling point of the Snapdragon XR2+ Gen 2 chipset is the hardware’s ability to unlock 4.3K

Samsung 93

Samsung Eye Tracking AR Technology 93

VRScout

MARCH 21, 2017

Also remember: we’re soon going to have a Gear VR controller (it’ll be similar to Google Daydream’s controller, which operates like a laser pointer). Brands have customized Google Cardboards for… well, as long as “marketing” and “virtual reality” have been in the same sentence (a year and a half, really). …and a few more.

360 Video 174

360 Video Augmented Reality Samsung Study 174

XR Today - Mixed Reality tag

OCTOBER 1, 2022

Watts was joined by Pearly Chen, Vice-President of HTC VIVE , Brian Vogelsang, Senior Director of Product Management for Qualcomm Technologies , and Maria Pace, Head of XR Hardware, Global Partnerships and Strategies for Google. Maria Pace, Head of XR Hardware, Global Partnerships and Strategies for Google.

Magic Leap 98

Magic Leap Trends Hardware Europe 98

UploadVR Between Realities podcast

DECEMBER 8, 2016

Today, though, Google is launching a lot of new apps for the device. A total of six games and experiences are launching on the Google Play Store today, and there’s some pretty high profile releases in there. Tagged with: Daydream , Games , google , gunjack 2 , Layers of Fear , lego , Need for Speed , shooter.

Google 100

Google Strategy Controllers Entertainment 100

VRScout

NOVEMBER 7, 2016

Starting with its $2B acquisition of Oculus in the spring of 2014, Facebook has continued to build out its virtual reality strategy in a big way. This is a big partnership between the NFL and Google, and the remaining 8 episodes will be available on the Google Daydream content platform – launching later this month.

Philadelphia 298

Philadelphia Virtual Reality Education 360 Video 298

Upload VR

JUNE 6, 2022

At Apple’s WWDC conference today a number of features tangentially related to AR were announced, but the company may be waiting for the headset reveal to show its full AR/VR strategy. In a newsletter published over the weekend Gurman wrote: Apple’s headset initiative isn’t simply the device and its operating system.

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Apple New York AR Unreal 122

UploadVR Between Realities podcast

NOVEMBER 10, 2016

Technology partners like Mozilla, Google, and Microsoft have joined the collective effort to support WebVR as a priority to jumpstarting the industry. “ING’s strategy is to unlock innovation for our clients through co-creation.” A series of specific challenges will be announced in coming days.

Strategy 168

Strategy Industry Unity AR 168

Tech Trends VR

MAY 8, 2018

One area which is evolving rapidly in the country is the immersive technologies industry, with virtual reality (VR) in particular, forecast to grow at a faster rate than any other entertainment and media industry from 2016 – 2021 in the UK, making it the fastest growing, and largest, virtual reality industry in EMEA.

Immersion 237

Immersion Technology 360 Video Government 237

Tech Trends VR

AUGUST 8, 2018

Also, it is unclear what the company’s strategy for content actually is. The problem with that is that while we all love games, if you’re marketing this as a consumer entertainment device, the current price tag is much too steep, by a very long way. She also regularly writes for Fast Company, Ars Technica, Quartz, Wired and others.

Magic Leap 271

Magic Leap AR Augmented Reality New York 271

XR Today - Mixed Reality tag

JULY 12, 2022

Mobile apps like City Guide Tour use object recognition to provide instant on-screen entertainment about places of interest, landmarks, and locations a person might want to see. XR also provides an opportunity to bring new levels of entertainment to the travel environment. Virtual Travel Experiences.

Entertainment 95

Entertainment AR Industry Immersion 95

Road to VR

OCTOBER 31, 2018

IMAX’s ‘New Business’ sector includes the company’s virtual reality initiatives, content licensing and distribution fees of original content, IMAX Home Entertainment, and other business initiatives that are in the development and/or start-up phase. online booking fee per experience is only adds insult to injury.

New York 157

New York Strategy Virtual Reality Entertainment 157

Bernard Marr

JULY 25, 2023

Our business models– the unique combination of products, strategy, and processes that served us well under one set of conditions may very well not work for the next. Today, a wide spectrum of businesses, from social networks like Facebook to software services providers like Google, generate revenue by displaying advertising to their users.

Data 52

Data Strategy Amazon Retail 52

VeeR VR

OCTOBER 15, 2018

Now that the technology is stable and easily accessible, brands and businesses are increasingly looking to VR technology and incorporating it into their marketing strategies. It is available for free through Google cardboard. Next wave of computing is virtual reality based entertainment, education and connectivity.

Strategy 21

Strategy Industry Virtual Reality New York 21

Bernard Marr

NOVEMBER 6, 2023

These have evolved rapidly thanks to the emergence of online giants like Amazon and Google, digitally-native niche players like AirB’n’B, Expedia and Netflix, and heavy investment by established industry leaders such as Walmart and Tesco. This means that predicting and reacting to them must become a central pillar of business strategy.

Retail 59

Retail Data Strategy Technology 59

ARVR

JANUARY 22, 2021

But they got acquired by Google, so they´re gone for now. And Magic Leap , the company we all put our AR faith in, has refocused their strategy away from consumers and towards healthcare, defense and telecommunications. So, the dominating AR using industries look to be Media & entertainment and retail & commerce.

AR 130

AR Augmented Reality Apple Trends 130

Bernard Marr

AUGUST 1, 2023

The computer knows all the rules; it can predict your moves and make its own based on a pre-defined strategy. It's not inventing new ways to play chess but selecting from strategies it was programmed with. In the entertainment industry, it can help produce new music, write scripts, or even create deepfakes.

Data 52

Data Training Strategy Examples 52

ARPost

APRIL 28, 2022

Modern schoolchildren and students are accustomed to games and entertainment, with levels, points, and rewards. For example, Google Expeditions allows you to visit the Louvre with a tour, wander on the Moon or fly to Mars. Teachers see this technology as the best option for personalized differentiated learning.

Education 443

Education Immersion Machine Learning Study 443