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How Will AR Glasses Impact Marketing Strategies?

AR Insider

AR glasses will impact several areas of our lives and work – from enterprise productivity to entertainment. As a content consumption device, what role will marketing play, and how will that factor into the evolving ad-media mix? This post appeared first on AR Insider.

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Tech Trends @ VR Sports & Entertainment Summit 2018

Tech Trends VR

The 2nd Annual Immersive Technology in Sports & Entertainment Summit will be held in San Francisco on November 13-14, 2018. The summit will showcase the latest in immersive technology, alongside commercial, marketing and performance strategies from the global sports and entertainment industry. Click To Tweet.

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Augmenting the Impact of Virtual Reality with a Robust Testing Strategy

ARVR

The impact and relevance of VR go beyond the scope of entertainment and gaming, and it is getting its fair share in the mainstream industries. It cannot be argued that virtual reality has made breakthroughs in the entertainment industry; however, the use of this multi-dimensional tool goes beyond video gaming and enjoying immersive videos.

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Alaska Airlines Begins Testing VR As First Class Entertainment

VRScout

Feedback collected during the trial will then be used to help the airline understand how comfortable passengers were with VR technology, along with which VR entertainment options they preferred. The post Alaska Airlines Begins Testing VR As First Class Entertainment appeared first on VRScout. Image Credit: Alaska Airlines / Allosky.

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ByteDance Issues Mass Layoffs as Pico Strategy Hits Roadblocks

XR Today - Virtual Reality

Tencent Technology News added, “In mid-October, there were rumors that PICO [had been] abandoned by ByteDance’s strategy. Following this round of job cuts, the company’s employee headcount will remain “in the hundreds,” it added. News of layoff plans also came out, but this was denied by [ByteDance].”

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Cross-Platform Event to Address Asia’s Booming Digital Entertainment Sector

ARPost

SINGAPORE, August 7, 2019 – Over the past decade, the development of the digital entertainment industry has mainly focused on gaming, animation, film, literature and music. Before the advent of digitization, these two points were almost fatal to the traditional entertainment industry. Press release. – The future of digital music.

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How is Immersive Filmmaking Changing the Entertainment Industry?

XR Today - Mixed Reality tag

Using Immersive Technology to Create Entertainment The immersive technology landscape provides developers and content creators in the entertainment space with new tools for developing story lines, delivering content, and making scenes more impactful. What is Immersive Filmmaking?