XR Today - Virtual Reality

NOVEMBER 29, 2022

For retail leaders thinking of investing in the XR space, reading case studies and reports can be an excellent form of inspiration and guidance. In the traditional retail environment, XR solutions can make shopping simpler and safer, allowing consumers to learn more about various items even when a retail representative isn’t available.

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Case Study Retail Study Magic Leap 230

XR Today - Virtual Reality

JUNE 13, 2022

MUJI wanted to use an XR marketing strategy to discover new ways of getting closer to customers, and giving those customers a journey into the heart of the philosophical world the brand is trying to build. Now the headset is openly available, the MUJI case study acts as a good insight into its capabilities.

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Case Study Study Finland Virtual Reality 172

XR Today - Virtual Reality

OCTOBER 11, 2022

Using the combined technology, CannonDesign was able to launch a preliminary design strategy with the University of Houston’s college for Nursing. At the same time, the solution needed to make it simple to share virtual mock-ups with clients and adjust strategies in real-time based on feedback.

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Case Study Construction Study Virtual Reality 199

XR Today - Virtual Reality

NOVEMBER 21, 2022

rth began building its new strategy with the assistance of the Microsoft HoloLens headset, and the Microsoft partner network. All the while, the business was keen to implement a strategy which would optimise the customer experience and generate greater brand loyalty. Here’s what happened when Wu?rth

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Case Study Retail Microsoft Study 175

XR Today - Virtual Reality

SEPTEMBER 7, 2022

Aptiv brings its strong focus on innovation not just to its product development strategies, but also to the training opportunities it offers to employees. The company is also responsible for developing some of the signature technology for the modern automotive landscape, such as the neural net or “brain” for autonomous vehicles.

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Case Study Education Study Oculus 218

AR Insider

MAY 3, 2022

Picking up where we left off in examining Web AR opportunities and strategies, what are proof points for the technology? To show rather than tell, we dive into 3 mini case studies for web AR marketing campaigns. This post appeared first on AR Insider.

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Examples AR Case Study Study 313

XR Today - Mixed Reality tag

MAY 19, 2023

The company’s strategy revolves around the use of quick bursts of microlearning sessions, paired with experiential experiences. The brand expanded the scope of their training strategy, to include new lessons on leading difficult team meetings, and even delivering support to an employee facing emotional distress.

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Case Study Study Strategy Simulation 97

XR Today - Mixed Reality tag

MARCH 13, 2023

The team also consulted on change management strategies, to increase user adoption. Creating a Virtual Landscape for Education At the heart of the XR initiative, was the desire to create a truly compelling “digital double” of the Toyota Columbus factor, which included 3D versions of the vehicles the company was creating.

Automotive 102

Automotive Case Study Columbus Study 102

ARVR

AUGUST 2, 2022

Though we spend ample time examining consumer-based AR applications and strategies, greater near-term impact is seen today in the enterprise. As is the case with many emerging technologies, enterprise AR spending has erstwhile outweighed its consumer equivalent. One example from this batch of case studies is Boeing.

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Case Study AR Study Strategy 208

XR Today - Augmented Reality tag

APRIL 11, 2023

Frontline workers even have the power to build their own applications and edit digital twin scenarios with zero coding, allowing the entire team to contribute to the optimization of maintenance strategies and training initiatives in a host of scenarios.

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Case Study Microsoft Study Training 81

XR Today - Augmented Reality tag

FEBRUARY 16, 2023

Delivering a New Level of Support As part of its strategy for creating a new “smart factory” ecosystem, Mitsubishi invested in TeamViewer’s technology to create a new initiative called SupportMe-X. Leveraging TeamViewer, Mitsubishi rapidly began embedding AR into all of its processes and operations, from collaboration to customer support.

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Case Study Study Augmented Reality Automotive 84

XR Today - Mixed Reality tag

APRIL 17, 2023

Frontline workers can now build their applications, edit digital twin scenarios with zero coding, and contribute to optimizing maintenance strategies and training initiatives in a host of scenarios. According to the case study produced by Holo-Light the new work process is now significantly more streamlined and convenient for the engineers.

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Case Study Study Microsoft Training 52

XR Today - Mixed Reality tag

MAY 25, 2023

PBC Linear, a leader in the development of intelligent systems for factory automation and manufacturing, discovered the benefits of extended reality themselves, after searching for a way to enhance their recruitment and retention strategy. Working with Magic Leap and Taqtile , PBC Linear created an immersive solution for delivering and distributing (..)

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Magic Leap Case Study Study Training 84

XR Today - Mixed Reality tag

MAY 22, 2023

Unfortunately, while this strategy allows the company to deliver a human-centric experience to customers, it does have its downsides. To ensure tools can continue to operate at peak performance, Surepoint frequently sends trained technicians to remote job sites, to perform maintenance, complete repairs, or offer hands-on assistance.

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Case Study Study Canada United States 77

XR Today - Mixed Reality tag

MAY 23, 2023

Creating the Next Generation of Social Media Working with Verizon to infuse the power of a comprehensive, worldwide 5G network into its existing landscape, Snap was able to successfully take it’s augmented reality strategy to the next level.

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Case Study Study Latency Augmented Reality 80

XR Today - Mixed Reality tag

SEPTEMBER 29, 2022

Today, we’re taking a closer look at how GE Healthcare implemented mixed reality components into its training strategies, to empower current and future employees. GE Healthcare and Adjacentech worked on a re-imagined version of their training strategy using the Microsoft HoloLens 2. Implementing New Training Strategies.

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Case Study Education Microsoft Study 74

XR Today - Augmented Reality tag

JUNE 10, 2022

Connecting with customers in today’s digital-first environment require careful strategy from today’s business leaders. With the potential to unlock the creative side of customers, by allowing the combination of the real and virtual worlds, AR felt like a natural solution for MADE.com and its advertising strategy.

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Case Study Study Augmented Reality AR 72

ARVR

JUNE 21, 2022

These questions were tackled in a recent report by ARtillery Intelligence, containing narrative analysis, revenue projections, and campaign case studies. This causes AR marketing investment to grow in the form of recurring campaigns among brand advertisers, as well as new entrants that hear about its effectiveness through case studies.

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AR Case Study Study Strategy 147

AR Insider

APRIL 26, 2021

This is what we call “camera commerce” and it continues to be validated in case studies and figures we track from eCommerce leaders like Shopify. AR Advertising Deep Dive, Part II: Case Studies. On a more practical level, they’re seeing real results from AR-based campaigns. But another factor could amplify this: 5G.

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AR Case Study Survey Retail 263

Tech Trends VR

FEBRUARY 18, 2019

They will enter a workforce where job functions, roles and even categories will be significantly altered, and will face social and global challenges beyond what we can imagine today,” says Steve Liffick, General Manager of Education Strategy and Platforms at Microsoft.

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Data Fresno Case Study Machine Learning 276

AR Insider

AUGUST 10, 2021

Web AR: Best Practices & Case Studies. We’ll pause there and return in a future installment for more web AR dynamics, strategies and case studies… [link]. And who’s doing it right so far? By The Numbers. Picking up where we left off last week, web AR is advantaged by its sheer reach.

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AR Case Study Survey Study 314

ARVR

MAY 6, 2022

Show Rather than Tell Picking up where we left off in examining Web AR opportunities and strategies, what are proof points for the technology? To show rather than tell, here are 3 mini case studies. The first case study comes to us from Huggies. The latter is notable, given that online video?—?the

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Examples AR Case Study Study 246

AR Insider

OCTOBER 13, 2020

AR advertising of course leads to commerce, but it’s a different area of spending (quantified in the above chart) in terms of how companies budget and execute promotional strategies. To put it another way, AR advertising and commerce flow into each other, just as advertising’s goal is to drive commerce in the ways we’ve examined.

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AR Case Study Study Europe 302

XR Today - Augmented Reality tag

MARCH 27, 2024

XR in Telecoms and Media Case Study: Verizon and Snapchat Snapchat Still a Good Marketing Tool, Says Partner Exec Estée Lauder Launches Snapchat AR Makeup Try-On The new augmented reality (AR) advertising expands the reach for brands beyond the pre-capture Lens Carousel, leveraging the potential of the five billion Snaps created every day.

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AR Portland Ohio Oregon 92

AR Insider

SEPTEMBER 30, 2020

One place that people strategies fail is when companies attempt to sell front-line workers on AR based on its unit economics. Case Study: CareAR Streamlines Enterprise Service Management. Case Study: Industrial AR Isn’t a Silver Bullet. They should be able to do it without having to read any instructions.”.

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AR Case Study Examples Study 371

EON Reality

MARCH 11, 2024

Outreach : The acquisition of contact information for key executives across 175,500 organizations is pivotal, paving the way for targeted and effective communication strategies.

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Course South Africa Education Case Study 78

ARVR

JULY 9, 2021

Enterprise AR: 7 real-world use cases for 2021 So, how do you create a unique customer experience using AR? See Case Study Create Super-Shareable Assets AR filters & holograms give brands the opportunity to create unique customer experiences with exponential organic reach.

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AR Case Study Dallas Tips 130

AR Insider

JANUARY 12, 2021

To continue the narrative and “show rather than tell,” part II of that report features case studies that map to various stages of the consumer purchase funnel. Evoking ‘Craveability’ After case studies that focused on upper-funnel AR ad campaigns, we now continue to the mid-funnel.

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Case Study Study AR Data 398

ARPost

JULY 27, 2023

This is followed by “ifland: A Case Study on Telco Collaboration in Building a Global Metaverse Platform” presented by SK Telecom Vice President Ikhwan Cho and Deutsche Telekom Senior Director of XR and the Metaverse Terry Schussler. See Also: Niantic and 8th Wall Explore New Monetization Strategies Another tough decision follows.

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Asia Case Study Singapore Augmented Reality 296

Tech Trends VR

AUGUST 18, 2019

With detailed case studies covering industries from entertainment, energy, electronics and more, attendees from all verticals will benefit from the detail and insight on offer. “It It provided some of the best access to large clients of any event we have attended. Access the newly released VRX Conference & Expo 2019 brochure.

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Trends San Francisco Conference Case Study 328

AR Insider

JUNE 11, 2020

More evidence from the lower-funnel side of the AR commerce spectrum comes from a new case study from NexTech AR Solutions. There will be lots to watch and internalize as AR advertising evolves quickly from early and experimental stages to a firmer set of strategies around UX, user targeting, and distribution.

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AR Case Study Knowledge Base Groups 364

AR Insider

AUGUST 11, 2020

AR advertising of course leads to commerce, but it’s a different area of spending (marketing versus advertising) in terms of how companies budget and execute promotional strategies. This causes AR ad creation to grow through recurring campaigns, as well as new entrants that hear about its effectiveness through case studies.

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AR Case Study Immersion Europe 394

AR Insider

MARCH 3, 2021

Case Study: Panera Drives ‘Craveability’ with AR. In 2021, more wineries could adopt the strategy developed by Treasury Wine Estates, which partnered with a mobile app developer to create an ongoing AR campaign. Virtual Renderings. Is “Camera Marketing” AR’s Revenue Leader? Living Product Labels.

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AR New York City Case Study Retail 343

VRScout

NOVEMBER 30, 2017

Although there are a number of tools and strategies that can help drive awareness, there are few more effective than VR to help shine a light on important issues. When it comes to social change, awareness is the first step on a long journey to impact the causes and problems that we care about.

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Google Congo Case Study Training 275

AR Insider

JANUARY 16, 2020

— Learn How to Craft & Implement a Successful VR/AR/XR Strategy. — Real-World Use Case studies. — How Wearable Tech and Exoskeletons are Being Deployed in Industrial Facilities. — Network with the MOST Influential End Users, Investors & Solution Providers.

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Industry AR Wearables Houston 195

AR Insider

DECEMBER 2, 2019

The above assertion may seem strange when all we hear about in AR industry rhetoric and conference presentations are glowing case studies and happy clients. So that educational process will continue for years, just as brand education on effective mobile ad strategies continues to this day.

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AR Data Case Study Education 200

ARVR

NOVEMBER 1, 2021

Though we spend ample time examining consumer-based AR applications and strategies, greater near-term impact is seen today in the enterprise. As is the case with many emerging technologies, enterprise AR spending has erstwhile outweighed its consumer equivalent. focused specifically on a new study released by Librestream and IDC.

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AR Survey Data Case Study 130