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Case Study: Miller Lite Boosts Engagement with AR

AR Insider

To continue the narrative and “show rather than tell,” part II of that report features case studies that map to various stages of the consumer purchase funnel. After a few case studies that focused on upper-funnel AR ad campaigns, we now move to the mid-funnel. Figures reflect market factors at the time of creation.

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7 Insightful XR Advertising Case Studies to Read in 2022

XR Today - Virtual Reality

Today, we’re going to be looking at some of the most impressive XR advertising case studies from the last couple of years, to inspire your team. Autoliv and Unity. As the technology in the product portfolio offered by Autoliv continues to evolve, so too has the company’s marketing and sales strategy.

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8 Insightful XR Retail and Ecommerce Case Studies to Read in 2022

XR Today - Virtual Reality

For retail leaders thinking of investing in the XR space, reading case studies and reports can be an excellent form of inspiration and guidance. Unity and Deckers. The company decided to leverage the services of RestAR and Unity to scan and render physical products in a digital environment. Varjo and MUJI.

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9 Insightful XR in Manufacturing Case Studies to Read in 2023

XR Today - Mixed Reality tag

Frontline workers can now build their applications, edit digital twin scenarios with zero coding, and contribute to optimizing maintenance strategies and training initiatives in a host of scenarios. According to the case study produced by Holo-Light the new work process is now significantly more streamlined and convenient for the engineers.

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Magic Leap Appoints New CEO amid Enterprise AR Pivot

XR Today - Augmented Reality tag

The incoming CEO is a veteran professional in operations, strategy, and marketing, and has a long track record of executing “transformational growth strategies in enterprise and industrial technologies,” Magic Leap noted.

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My predictions for Meta Connect 2023: Meta Quest 3 and…

The Ghost Howls

” Kids will be an important part of the strategy to sell a lot of headsets during the holiday season , so I expect that some features and some games will be announced specifically for them. Probably some big companies will talk about some important case study where they used thousands of Quest and increased their productivity.

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The XR Week Peek (2020.01.27): Samsung may be working on a new headset, Half-Life: Alyx will ship on time and much more!

The Ghost Howls

It is not the classical zombie waves shooter game: you have to take decisions, explore the city to find items, and have a good strategy to complete your tasks before the sun sets and horde of zombies kill you. Unity changes how it handles XR Plugins. More info (Announcement by Unity Technologies) More info (Comment by Upload VR).

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