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Case Study: Is YouTube the Next AR Marketing Channel?

AR Insider

To continue the narrative and “show rather than tell,” part II of that report features case studies that map to various stages of the consumer purchase funnel. After case studies that focused on upper-funnel AR ad campaigns, we now continue to the mid-funnel. Our next case study that hit these marks comes from MAC.

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Google Launches Social Awareness VR Initiative ‘Daydream Impact’

VRScout

Google Daydream will provide organizations with VR training and equipment rentals. Although there are a number of tools and strategies that can help drive awareness, there are few more effective than VR to help shine a light on important issues.

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XR Advertising Case Study in Focus: Meta and MADE.com

XR Today - Augmented Reality tag

Connecting with customers in today’s digital-first environment require careful strategy from today’s business leaders. There are countless other companies already vying for attention in the same landscapes, like the Google search engines and social media platforms.

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Looking Forward to AWE Asia 2023

ARPost

This is followed by “ifland: A Case Study on Telco Collaboration in Building a Global Metaverse Platform” presented by SK Telecom Vice President Ikhwan Cho and Deutsche Telekom Senior Director of XR and the Metaverse Terry Schussler. See Also: Niantic and 8th Wall Explore New Monetization Strategies Another tough decision follows.

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Unpacking AR Business Models: Advertising, Part II

AR Insider

This post is adapted from ARtillery Intelligence’s report, Mobile AR Strategies & Business Models. Visual search will follow, led by Google , Pinterest and Amazon. Google is highly motivated to visual search in order to “future proof” it’s core business. Google is also advantaged in that can “ incubate ” AR in search.

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XR Talks: Where Does AR Add Value to Ads?

AR Insider

This can impact distribution strategy, as it’s harder to download an app in a store aisle versus marker-based Web AR activations. Here, Ripert has a pro tip for those who choose web AR: Because it’s happens on the mobile web, they can use good-old Google Analytics to gain lots of granular insights about the engagement metrics.

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Will 75% of Businesses Adopt AR in Two Years?

ARVR

Google Lens?—?another These include case studies , as well as aggregate performance metrics. Looking forward, 75 percent of business leaders anticipate using VR and AR to boost their marketing and commerce strategies over the next two years. - another form of AR shopping?—?is is used 3 billion times per month.

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