Tech Trends VR

AUGUST 7, 2018

When you mention “Pokemon Go,” everyone remembers bumping into walls, people and maybe even cars, trying to catch rare AR characters from their phone, but there is a lot more to Augmented Reality than crossing the road without paying attention as you’re chasing little creatures on your screen.

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Immersion Augmented Reality AR Trends 176

The Ghost Howls

FEBRUARY 12, 2019

When I interviewed Kevin Williams , an expert in the LBVR market, he said that there are also some experiments with location-based augmented reality and he mentioned a Japanese arcade AR game called HADO. Go on reading, I bet you will enjoy this journey into the present and the future of location-based augmented reality entertainment.

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Augmented Reality Japan AR Magic Leap 301

XR Today - Virtual Reality

OCTOBER 5, 2022

With virtual reality, companies can build models of projects in a digital landscape, and make it easier to interact with specialists from all over the world. What’s more, Mixed and Augmented reality also allow for greater access to valuable content on the job site, reducing risk levels, and improving productivity. Magic Leap.

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Construction Magic Leap Unity Architecture 300

ARPost

JULY 23, 2021

The COVID-19 pandemic has shown us how important immersive and interactive apps and games are in our everyday life. A large adoption rate for augmented and virtual reality in 2020 has broadened the audience and age groups interested in the latest technologies. This year will be special for the XR industry.

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Asia China Virtual Reality Entertainment 509

ARPost

JULY 10, 2020

The biggest ad platform in the world is now open for immersive content. This level of immersion with content is only possible in 3D. Spicing Up Your Ad Strategy Without Spending More. It doesn’t require a new ad strategy, so the uptake can be quick. 3D Increases Engagement, Awareness, and Purchase Intent.

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Google Real Estate Strategy AR 466

VRScout

FEBRUARY 13, 2020

This looks to be the year where we move beyond tentative experimentation into scalable deployment of immersive tech in the workplace. Timoni West, Director of XR Research Unity Labs says UX designers will have to adjust in order to meet the demand for these new kinds of experiences. Image Credit: WCCFTech, Unity, VR Visions Inc.

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Trends AR Unity Industry 541

Tech Trends VR

FEBRUARY 13, 2020

This looks to be the year where we move beyond tentative experimentation into scalable deployment of immersive tech in the workplace. This looks to be the year where we move beyond tentative experimentation into scalable deployment of immersive tech in the workplace Click To Tweet. Unity (@unity3d) February 12, 2020.

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Trends Unity Study Industry 377

Road to VR

MAY 26, 2017

Google’s overarching mission is to organize all of the world’s information, and so it’s a natural fit for the company to be one of the leading innovators for using VR for immersive education. SEE ALSO For Google, the Future of VR Is on the Open Web with WebVR & WebAR.

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VRScout

OCTOBER 10, 2020

With an unrivalled price point, the ZapBox kit includes controllers, two phone camera adaptors, world anchors, a content library of both pre-released and original experiences, and a Unity plugin for developers.

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Unity AR Strategy Samsung 383

The Ghost Howls

MARCH 1, 2024

I don’t know how many of them will prove to be true, but for sure they all can be something that can inspire you to define your XR strategy for this year. The last cycle before this one was the Quest one, which started to make virtual reality known to the mainstream audience for what concerns games and fitness. Of course not.

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XROM

NOVEMBER 27, 2021

Those vested in #extenedreality, including myself thought the world would move to #3D #virtualreality & #augmentedreality meetups rather than 2D computing because of the immersiveness of the nextgen #spatialweb #virtualplatforms, but the world chose ZOOM.

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Augmented Reality Virtual Reality India Conference 52

The Ghost Howls

JUNE 26, 2023

Top news of the week (Image by Meta) Quest 3 launch is approaching Meta is following a strategy for the launch of the Quest 3 that is very different from the one that it used for the previous headsets. I just think that Meta is trying a new strategy to keep the hype high until September.

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Unity Retail Eye Tracking Simulation 312

XR Today - Augmented Reality tag

DECEMBER 9, 2022

Extended reality, in the form of AR, VR, and MR, has shown significant potential for this landscape. We’ve already begun to see galleries and museums creating their own augmented reality and virtual reality experiences, designed to educate and enlighten people anywhere.

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Entertainment Augmented Reality Virtual Reality Unity 113

XR Today - Augmented Reality tag

OCTOBER 27, 2023

To date, Magic Leap is transforming its business to support the enterprise adoption of its augmented reality (AR) platform technologies, it said at the time. Many of the industry verticals Magic Leap has targeted include healthcare, design, manufacturing, and collaboration. ”

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Magic Leap AR Augmented Reality Pennsylvania 78

XR Today - Mixed Reality tag

APRIL 26, 2023

Fortunately, extended reality can help. Giving companies a unique opportunity to immerse their customers in powerful, branded experiences, XR can help to enhance lead generation, increase conversions, and ensure retention. Within the Unity ecosystem, organizations can find solutions for XR development, RT3D design and more.

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XR Today - Augmented Reality tag

FEBRUARY 27, 2024

This week, at the Mobile World Congress in Barcelona, Spain, Taqtile, a leader in AR instructional solutions, is showcasing its now deepened support of Microsoft services to boost the usability of its immersive solution in demanding industrial environments. The company intends to prepare for an increasing number of OpenXR devices in 2024.

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Microsoft Spain Unity Europe 84

ARPost

DECEMBER 23, 2021

Last Friday, December 17, The VR/AR Association held a one-day event dedicated to the metaverse and avatars as part of the Immerse Global Summit Series. A number of panel speakers linked the idea of augmented reality and “Web3” as the real way to link digital assets and real-world opportunities. Immerse Returning to In-person.

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AR Virtual World Education North America 431

XR Today - Mixed Reality tag

MAY 9, 2023

It’s impossible to deny the impact of immersive technology on today’s content landscape. NVIDIA One of the best-known companies in the graphics landscape, NVIDIA has been heavily investing in its metaverse and XR content creation strategy. Canon Canon is another major company investing in the democratisation of immersive content.

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Unity Tools Education Unreal 85

XROM

JULY 18, 2021

Ambarish Mitra is the CEO and co-Founder of #Blippar one of the first billion dollar “Augmented Reality” Startup from India, being a pioneer, early mover brings its own pro’s & lots of Con’s. VeeR acquires, produces, and distributes best-in-class immersive stories and light-weight interactive experiences. 1- Ambarish Mitra.

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Augmented Reality Virtual Reality India Asia 52

The Ghost Howls

JULY 4, 2022

The same luck has not happened to employees at Niantic at Unity. Unity, instead, is firing 4% of its employees, and this may seem weird considering that in the last months it has proceeded to hundred-millions-dollars acquisitions. A thing I have appreciated about Meta is that it has canceled projects, but it has not fired anyone.

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Machine Learning Eye Tracking Unity Hardware 390

Tech Trends VR

NOVEMBER 14, 2021

Now in its 12 th year, the Augmented Reality World Expo in Santa Clara was something special. The cat is out of the bag now, and this is going to blow up in a big way,” he says, adding that we’re going to look back on this as a very special conference, and something of a tipping point for immersive tech.

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Augmented Reality Trends AR Tips 156

The Ghost Howls

JUNE 29, 2020

With rumors of upcoming Apple glasses surging, and the investment made in Magic Leap that until now has been unfruitful, for sure Google is looking for an alternative to build its AR strategy. But while the latter two are already investing heavily in augmented reality, TikTok was almost ignoring the technology. Learn more.

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Google Oculus AR Unity 441

XR Today - Mixed Reality tag

DECEMBER 12, 2022

XR Today spoke to Amy Peck, Founder and Chief Executive of EndeavorXR about the top tech trends in 2023 on the sidelines of her keynote speech at the Immerse Global Summit (IGS) 2022 in Miami. EndeavorXR is a strategy and consulting firm for virtual and augmented reality (VR/AR) solutions and symbiotic frontier technologies.

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Trends Strategy Miami Industry 97

XR Today - Mixed Reality tag

MARCH 21, 2023

Mixed Reality combines elements of virtual and augmented reality with the real world, to produce unique immersive experiences. While somewhat less commonplace in the current world than VR or AR, Mixed Reality (MR) is gaining increasing attention in the immersive landscape.

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VRScout

AUGUST 31, 2017

AR Museum lets you create your own masterpiece with augmented reality. Back in 2015, Disney developed AR technology that could bring coloring books to life through live texturing , the process of capturing a 2D drawing to create a 3D augmented-reality image in real-time. AR Museum, which was built with the Unity 5.5

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AR Augmented Reality Unity Technology 317

XR Today - Augmented Reality tag

OCTOBER 19, 2022

A leading general contractor within the Pacific Northwest, Sellen Construction was searching for a new way to help designers, engineers, contractors, and anyone else involved in a construction project collaborate on successful strategies. Unity and DPR Construction. Microsoft and the Haas Group.

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Construction Magic Leap Virtual Reality Microsoft 94

Road to VR

FEBRUARY 25, 2017

Unity’s Tony Parisi weighs in on how we might come to find it. Every day this week leading up to the 2017 Game Developers Conference in San Francisco, we’re featuring insights on the hunt for the killer app from virtual reality’s leading companies. Today we hear from Tony Parisi, Head of VR & AR at Unity. Tony Parisi.

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Unity AR San Francisco Virtual Reality 210

XR Today - Mixed Reality tag

DECEMBER 1, 2023

This allows users to create more advanced spatial experiences for the augmented reality landscape, with hand gesture recognition and spatial audio. Meta is in the process of developing full-body tracking software for its Quest devices and future metaverse strategies. However, it’s not the only company experimenting in this area.

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Trends Wearables Haptic Eye Tracking 109

XR Today - Virtual Reality

DECEMBER 22, 2022

The CEO of the leading virtual reality (VR) firm first caught the ire of the FTC when Meta attempted to purchase immersive fitness application developers Within for $440 million in 2021. Despite its shake-up, Meta is continuing to push its immersive technology portfolio. ” Can Meta Survive without its VR Pioneer?

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Immersion Tools Technology Virtual Reality 247

XR Today - Mixed Reality tag

SEPTEMBER 1, 2022

Engineering professionals use augmented reality glasses to access real-time insights into the machines they’re working on in seconds. Enterprises are even looking into mixed reality for concepts like holoportation and new forms of collaboration. Step 1: Create your XR Strategy. The same applies to XR.

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Strategy Data Tools Software 72

XR Today - Augmented Reality tag

SEPTEMBER 30, 2022

Qualcomm’s extended reality (XR) software development ecosystem, Snapdragon Spaces, is gaining significant traction as a tool for professional-grade immersive content creation. Snapdragon Spaces for Universal Immersive Design. The firm is also part of the Khronos Group, that champions openXR standards and practices.

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XR Today - Mixed Reality tag

NOVEMBER 9, 2023

This allows users to create more advanced spatial experiences for the augmented reality landscape, with hand gesture recognition and spatial audio. Meta is in the process of developing full-body tracking software for its Quest devices and future metaverse strategies. However, it’s not the only company experimenting in this area.

Trends 102

Trends Wearables Eye Tracking Tools 102

The Ghost Howls

JANUARY 27, 2020

It is not the classical zombie waves shooter game: you have to take decisions, explore the city to find items, and have a good strategy to complete your tasks before the sun sets and horde of zombies kill you. Unity changes how it handles XR Plugins. More info (Announcement by Unity Technologies) More info (Comment by Upload VR).

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Samsung Survey Unity Oculus 425

XR Today - Big XR News tag

MAY 16, 2022

Croatian mixed reality (MR) studio Delta Reality announced in a LinkedIn post last Tuesday that it would join the Virtual and Augmented Reality Association (VRARA) as a member of its board of global stakeholders. Delta Reality listed its Museum of Digital Life (MoDaL) as a piece of NFT real estate worth roughly 8.88

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Real Estate AR Magic Leap Immersion 54

XR Today - VR Headsets tag

MAY 28, 2024

Reality Composer Pro: The new Reality Composer Pro tool supports Apple Vision Pro app development with an environment fir editing and designing 3D content. Unity integration: Unity offers comprehensive support for Apple Vision Pro developers, including a visionOS template which forms the foundation of spatial experiences.

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Apple Tools Eye Tracking Unity 87

VRScout

DECEMBER 23, 2018

Immersive media has grown over the last couple of years. 61% of shoppers prefer stores which offer augmented reality experiences. When building the AR piece of the gift guide, Huge used Unity and Apple’s ARKit for each individual experience. AR has proven to be a big sales booster for retailers. “61%

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AR Retail Augmented Reality New York 284

The Ghost Howls

SEPTEMBER 27, 2022

And it’s not over on the content side: they are going to launch the Pico Video app with 600+ videos on day 1 , and are partnering to have immersive concerts with Wave. It has just announced that it will release a new tool to create virtual worlds for the platform based on Unity. Pico Worlds will be the official social VR application.

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Magic Leap Unity Machine Learning Video 506