The Ghost Howls

JANUARY 22, 2021

Two days ago, I’ve given you my predictions for virtual reality in 2021 (read it, in case you missed it). Now it’s time to make some forecasts about its companion technology, that is augmented reality! This commercial video about Google Glasses led me to immersive realities.

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Augmented Reality Magic Leap AR Apple 475

VRScout

FEBRUARY 13, 2020

That’s the consensus that seems to emerge from “Top 2020 Trends: Enterprise AR & VR” , a report published today by Unity Technologies where 15 industry experts (yours truly among them) outline how mixed reality (or XR depending on what flavor acronym you favor) will supercharge and transform the world of work. .

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Trends AR Unity Industry 541

ARPost

FEBRUARY 23, 2021

They released a Unity SDK a few months later, but still no market release date. With the initial success we’ve seen with our carrier partners, we’re scaling this strategy and are excited to get Nreal Light into the hands of American consumers by Ashpril of this year,” company founder and CEO, Chi Xu, said in a release shared with ARPost.

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China Augmented Reality Strategy Germany 331

XR Today - Augmented Reality tag

DECEMBER 9, 2022

Extended reality, in the form of AR, VR, and MR, has shown significant potential for this landscape. We’ve already begun to see galleries and museums creating their own augmented reality and virtual reality experiences, designed to educate and enlighten people anywhere.

Entertainment 114

Entertainment Augmented Reality Virtual Reality Unity 114

VRScout

OCTOBER 10, 2020

With an unrivalled price point, the ZapBox kit includes controllers, two phone camera adaptors, world anchors, a content library of both pre-released and original experiences, and a Unity plugin for developers. Inspired by Google’s cardboard headset, ZapBox was conceived in 2014 as a way to meet consumers where they were at.

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Unity AR Strategy Samsung 383

The Ghost Howls

JUNE 26, 2023

Top news of the week (Image by Meta) Quest 3 launch is approaching Meta is following a strategy for the launch of the Quest 3 that is very different from the one that it used for the previous headsets. I just think that Meta is trying a new strategy to keep the hype high until September.

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Unity Retail Eye Tracking Simulation 296

ARPost

JULY 10, 2020

Spicing Up Your Ad Strategy Without Spending More. It doesn’t require a new ad strategy, so the uptake can be quick. See Also: 63% of Advertising Creatives Struggle with AR Technology Adoption, Unity Survey Finds. While it won’t require a full new strategy, it will have to spur innovative tactical thinking.

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Google Real Estate Strategy AR 466

ARPost

JULY 23, 2021

Some of the exhibitors who will present new devices and technologies to the public are 8th Wall, Nreal, Unity, Unreal Engine, Pico Interactive, Atheer, Holoptic, Varjo, Cleanbox Technology, LetinAR, and Vuzix. Mikey Trujillo – Project Manager at Marvel Entertainment, LLC. See Also: The Future of XR’s Remote Events in the New Normal.

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Asia China Virtual Reality Entertainment 509

XR Today - Augmented Reality tag

OCTOBER 27, 2023

To date, Magic Leap is transforming its business to support the enterprise adoption of its augmented reality (AR) platform technologies, it said at the time. Many of the industry verticals Magic Leap has targeted include healthcare, design, manufacturing, and collaboration.

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Magic Leap AR Augmented Reality Pennsylvania 78

Tech Trends VR

FEBRUARY 13, 2020

That’s the consensus that seems to emerge from “Top 2020 Trends: Enterprise AR & VR” a report published today by Unity Technologies, where 15 industry experts (yours truly among them) outlined how Mixed Reality (or XR depending on what flavor acronym you favor) will supercharge and transform the world of work.

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Trends Unity Study Industry 377

The Ghost Howls

MARCH 1, 2024

I don’t know how many of them will prove to be true, but for sure they all can be something that can inspire you to define your XR strategy for this year. In this blog, I told you about the Finnish Metaverse Strategy , but I’ve heard that also The Netherlands and Korea are bullish on this new technology.

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Trends Apple Google Unity 416

XR Today - Mixed Reality tag

APRIL 26, 2023

Today, the company has expanded its portfolio of advertising options, to provide organizations with new ways of building immersive, community-driven experiences. With the Meta Ads Manager, companies can build augmented reality effects into their promotional campaigns, to engage and convert their target audience.

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Unity Microsoft Augmented Reality Google 101

XR Today - Virtual Reality

NOVEMBER 29, 2022

Unity and Deckers. The company decided to leverage the services of RestAR and Unity to scan and render physical products in a digital environment. Using the RestAR and Unity landscape, Decker’s global sales representatives have been able to start presenting 3D samples to buyers in virtual showrooms.

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Case Study Retail Study Magic Leap 230

XR Today - Augmented Reality tag

FEBRUARY 27, 2024

Taqtile, Microsoft to Enhance Workplace AR Solutions Taqtile’s MWC 2024 news comes shortly after the firm announced support for Microsoft’s Unity-based Mixed Reality Toolkit 3 (MRTK3). The company intends to prepare for an increasing number of OpenXR devices in 2024.

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Microsoft Spain Unity Europe 86

ARPost

FEBRUARY 22, 2021

They released a Unity SDK a few months later, but still no market release date. With the initial success we’ve seen with our carrier partners, we’re scaling this strategy and are excited to get Nreal Light into the hands of American consumers by Ashpril of this year,” company founder and CEO, Chi Xu, said in a release shared with ARPost.

China 195

China Augmented Reality Strategy Germany 195

XR Today - Mixed Reality tag

DECEMBER 12, 2022

EndeavorXR is a strategy and consulting firm for virtual and augmented reality (VR/AR) solutions and symbiotic frontier technologies. Many companies aimed to determine their future products and services, outline benchmarks, and apply their strategies to the “real-world limitations of [Web3] technology.”

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Trends Strategy Miami Industry 101

VRScout

AUGUST 31, 2017

AR Museum lets you create your own masterpiece with augmented reality. Back in 2015, Disney developed AR technology that could bring coloring books to life through live texturing , the process of capturing a 2D drawing to create a 3D augmented-reality image in real-time. AR Museum, which was built with the Unity 5.5

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AR Augmented Reality Unity Technology 317

XR Today - Mixed Reality tag

MAY 9, 2023

NVIDIA One of the best-known companies in the graphics landscape, NVIDIA has been heavily investing in its metaverse and XR content creation strategy. Croquet (and Unity) Unity, as one of the go-to platforms for content creation in the immersive world, is constantly investing in new ways to support and educate developers.

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Unity Tools Education Unreal 89

ARPost

DECEMBER 23, 2021

The session, co-hosted by Dude Perfect Chief Strategy Officer Jordan Harbbertson, concluded with the opening of the auction for the first Dude Perfect NFT minted with Seek with proceeds to benefit the VR/AR Association. AI is then digitally embodied through Unreal Engine , Unity , Metahuman , or Ready Player Me.

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AR Virtual World Education North America 431

The Ghost Howls

JULY 4, 2022

The same luck has not happened to employees at Niantic at Unity. Unity, instead, is firing 4% of its employees, and this may seem weird considering that in the last months it has proceeded to hundred-millions-dollars acquisitions. Register to it and try to create in one month the best augmented reality experience for glasses.

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Machine Learning Eye Tracking Unity Hardware 367

The Ghost Howls

JULY 18, 2022

I think this is a very smart pricing strategy, because it more or less replicates the one of HoloLens 2, while undercutting it by $200 in its lowest tier. Nano-tech wants to be the Nanite of Unity. See Unity running on Quest. A very subtle nerd joke about all the mess made by the Unity CEO this week (Thanks Mati for the tip!).

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Magic Leap Apple Unity Machine Learning 399

The Ghost Howls

JUNE 14, 2021

In his report, he states that Taiwanese lens manufacturer, Yujingguang is working on next-generation lenses, and these could be installed in the upcoming next-gen PSVR and next-gen Quest (Quest 3 or Quest 2 Pro, depending on Facebook’s strategy). I’ve found the news inside an article that was talking about fitness in augmented reality.

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Apple Augmented Reality AR Virtual Reality 473

The Ghost Howls

AUGUST 28, 2023

Since MRTK was used especially for AR applications, it is natural that these three giants of augmented reality are interested in keeping it alive. That’s fantastic news for all Unity XR developers! This would be coherent with Robert Scoble claiming that the XR strategy of Apple was started by Steve Jobs.

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Samsung Google Magic Leap Microsoft 312

XR Today - Mixed Reality tag

SEPTEMBER 1, 2022

Engineering professionals use augmented reality glasses to access real-time insights into the machines they’re working on in seconds. Enterprises are even looking into mixed reality for concepts like holoportation and new forms of collaboration. Step 1: Create your XR Strategy. The same applies to XR.

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Strategy Data Tools Software 77

The Ghost Howls

MARCH 20, 2024

It was pretty cool using it inside a discotheque The tools we had were very limited: the Vive Focus had just a Snapdragon 835 processor, the image was black and white and low-resolution, we had to do everything at the Unity software level, and we had no environment understanding. in the toilet).

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Leap Motion Data Tools Unity 390

The Ghost Howls

JANUARY 27, 2020

It is not the classical zombie waves shooter game: you have to take decisions, explore the city to find items, and have a good strategy to complete your tasks before the sun sets and horde of zombies kill you. Unity changes how it handles XR Plugins. More info (Announcement by Unity Technologies) More info (Comment by Upload VR).

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Samsung Survey Unity Oculus 416

VRScout

DECEMBER 23, 2018

61% of shoppers prefer stores which offer augmented reality experiences. When building the AR piece of the gift guide, Huge used Unity and Apple’s ARKit for each individual experience. AR has proven to be a big sales booster for retailers. “61% We didn’t give anyone any direction other than to make something,” said Fridman.

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AR Retail Augmented Reality New York 284

VRScout

JUNE 10, 2016

This latest acquisition is another piece in a secretive strategy: over the past few years Snapchat has quietly acquired a couple of other potentially augmented reality-related companies as well as talent. Augmented Reality Gets Its First Smartphone-Powered Headset and a BIG Partnership Between Hollywood-Backed Giants.

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Augmented Reality HTC Google Seattle 150

XR Today - Mixed Reality tag

MARCH 21, 2023

Mixed Reality combines elements of virtual and augmented reality with the real world, to produce unique immersive experiences. Microsoft Ignite November, 2023 Microsoft is currently one of the market leaders leading the way to the future of Mixed Reality, with its innovative HoloLens headsets.

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Conference France Microsoft Texas 91

Tech Trends VR

AUGUST 7, 2018

When you mention “Pokemon Go,” everyone remembers bumping into walls, people and maybe even cars, trying to catch rare AR characters from their phone, but there is a lot more to Augmented Reality than crossing the road without paying attention as you’re chasing little creatures on your screen.

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Immersion Augmented Reality AR Trends 176

XR Today - Augmented Reality tag

SEPTEMBER 30, 2022

The Virtual Reality and Augmented Reality Association (VRARA) is hosting the IGS 2022 Europe from September 28 to 30 in Savoy Palace At Funchal, Madeira Island, Portugal, marking the VRARA’s return to in-person events in the EU, along with an accompanying online event portal for at-home attendees. What’s Next?

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Europe North America Portugal Hand tracking 74

ARPost

JUNE 2, 2023

A new maps SDK compatible with Unity is also coming to 8th Wall. Further, 8th Wall’s “Metaversal Deployment” announced at AWE 2021 is now compatible with mixed reality via Quest 2 , Quest Pro , “and probably all future MR headsets.” The updated ARDK will enter a beta phase later this month.

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Magic Leap AR Hardware Unity 332

The Ghost Howls

JUNE 6, 2022

Anyway, it is more probable that we’ll have some software reveal that hints at Apple’s XR strategy. Today is the day of the Apple WWDC event and maybe we can have more info about its upcoming headse t. A full reveal (or even a launch) is unlikely but not completely excluded.

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Sony Apple Gaming Magic Leap 399

XR Today - Big XR News tag

MAY 16, 2022

Croatian mixed reality (MR) studio Delta Reality announced in a LinkedIn post last Tuesday that it would join the Virtual and Augmented Reality Association (VRARA) as a member of its board of global stakeholders. Delta Reality listed its Museum of Digital Life (MoDaL) as a piece of NFT real estate worth roughly 8.88

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Real Estate AR Magic Leap Immersion 54

XR Today - Mixed Reality tag

APRIL 17, 2023

Whether it’s bringing teams together in virtual reality to create and interact with digital twins or products, or supporting collaboration through augmented reality, there are no shortage of options out there. Already, we’ve begun to see a number of leading companies experimenting with new opportunities in the XR space.

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Case Study Study Microsoft Training 52

The Ghost Howls

SEPTEMBER 26, 2023

” Kids will be an important part of the strategy to sell a lot of headsets during the holiday season , so I expect that some features and some games will be announced specifically for them. I also imagine the CEO of Roblox appearing on stage and announcing the official release of Roblox on Quest in time for the holidays.

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Data AR Apple Hardware 384

ARPost

JUNE 3, 2022

See Also: Resonai CEO Emil Alon Shares How Augmented Reality Will Transform the Modern Workforce. Demos on the AWE floor included more intimate recordings and video calls with loved ones, as well as a game built for 2D but ported in through a Unity SDK. We see that as a necessary stepping stone to the metaverse.”.

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Magic Leap Hardware Software AR 322