XR Today - Virtual Reality

NOVEMBER 29, 2022

Unity and Deckers. The company decided to leverage the services of RestAR and Unity to scan and render physical products in a digital environment. Using the RestAR and Unity landscape, Decker’s global sales representatives have been able to start presenting 3D samples to buyers in virtual showrooms. Microsoft and Wurth.

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XR Today - Mixed Reality tag

APRIL 26, 2023

Today, the company has expanded its portfolio of advertising options, to provide organizations with new ways of building immersive, community-driven experiences. With the Meta Ads Manager, companies can build augmented reality effects into their promotional campaigns, to engage and convert their target audience.

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The Ghost Howls

JANUARY 22, 2021

Two days ago, I’ve given you my predictions for virtual reality in 2021 (read it, in case you missed it). Now it’s time to make some forecasts about its companion technology, that is augmented reality! This commercial video about Google Glasses led me to immersive realities. Sounded good.

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The Ghost Howls

AUGUST 28, 2023

This week, Microsoft announced that MRTK will migrate to an independent GitHub account and that the project will be supported by a consortium including Microsoft, Magic Leap, and Qualcomm. Since MRTK was used especially for AR applications, it is natural that these three giants of augmented reality are interested in keeping it alive.

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The Ghost Howls

MARCH 1, 2024

I don’t know how many of them will prove to be true, but for sure they all can be something that can inspire you to define your XR strategy for this year. In this blog, I told you about the Finnish Metaverse Strategy , but I’ve heard that also The Netherlands and Korea are bullish on this new technology.

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Tech Trends VR

FEBRUARY 13, 2020

That’s the consensus that seems to emerge from “Top 2020 Trends: Enterprise AR & VR” a report published today by Unity Technologies, where 15 industry experts (yours truly among them) outlined how Mixed Reality (or XR depending on what flavor acronym you favor) will supercharge and transform the world of work.

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XR Today - Mixed Reality tag

MARCH 21, 2023

Mixed Reality combines elements of virtual and augmented reality with the real world, to produce unique immersive experiences. Companies like Microsoft, Accenture and Ubisoft will be sharing their insights on the evolving extended reality ecosystem, and the new technologies being released. 3.

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The Ghost Howls

JULY 18, 2022

I think this is a very smart pricing strategy, because it more or less replicates the one of HoloLens 2, while undercutting it by $200 in its lowest tier. Microsoft Mixed Reality department is currently in a confused moment and it is not clear when, how, and if will ever reply to this device. See Unity running on Quest.

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UploadVR Between Realities podcast

OCTOBER 26, 2016

Microsoft’s play for command of next generation personal computing can be seen today with the announcement of a series of Windows-powered VR headsets starting at $300. “This means shifting from being a HoloLens-focused mixed reality company to a Windows Holographic focused mixed reality and virtual reality company.

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The Ghost Howls

JANUARY 27, 2020

Or that Microsoft is working on a new reference design that fixes the issues of the first one? It is not the classical zombie waves shooter game: you have to take decisions, explore the city to find items, and have a good strategy to complete your tasks before the sun sets and horde of zombies kill you. Cool to know!

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XR Today - Mixed Reality tag

APRIL 17, 2023

Whether it’s bringing teams together in virtual reality to create and interact with digital twins or products, or supporting collaboration through augmented reality, there are no shortage of options out there. Trainees also get to practice in real-life scenarios that would be dangerous to access in the real world.

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XR Today - Big XR News tag

MAY 16, 2022

Croatian mixed reality (MR) studio Delta Reality announced in a LinkedIn post last Tuesday that it would join the Virtual and Augmented Reality Association (VRARA) as a member of its board of global stakeholders. Delta Reality listed its Museum of Digital Life (MoDaL) as a piece of NFT real estate worth roughly 8.88

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VRScout

JUNE 10, 2016

This latest acquisition is another piece in a secretive strategy: over the past few years Snapchat has quietly acquired a couple of other potentially augmented reality-related companies as well as talent. Augmented Reality Gets Its First Smartphone-Powered Headset and a BIG Partnership Between Hollywood-Backed Giants.

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The Ghost Howls

JULY 31, 2023

There will be a new launcher, improved graphics, improved in-game camera, production-ready Unity SDK for the creators, improved full-body VR, and much more. It has basically created a whole ecosystem of its own through strategic investments : I’m very curious to see what is the final goal of this strategy. More info (Somnium Space 3.0

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The Ghost Howls

MARCH 16, 2020

And while this is anyway a good result for a startup (developing an AR headsets means spending billions in R&D), targeting the consumer market has been a suicide move , that let Microsoft get full control of the profitable enterprise market. A bizarre strategy, that doesn’t surprise me anymore, though.

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XR Today - Augmented Reality tag

FEBRUARY 5, 2024

In cultural settings like museums and exhibitions, the adoption of augmented reality can transform the way visitors interact with artwork and history. Bingo Wu AR glasses offer immense potential across various B2B applications. Two areas where we see great potential with AR glasses are cultural tourism and education.

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XR Today - Mixed Reality tag

MAY 8, 2023

While virtual and augmented reality headsets have grown relatively commonplace in today’s landscape, mixed reality is an area that’s only just beginning to flourish. The company’s flagship mixed reality headset offering is the HoloLens series.

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Robert Scoble

OCTOBER 4, 2019

Mark Zuckerberg has been talking a lot about augmented reality and investing a lot, too. ” Facebook already has internal plans for the next five years and most of these new plans, and excitement, are about augmented reality. .” Back to the augmented reality devices that Zuckerberg is promising.

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XR Today - Mixed Reality tag

MARCH 23, 2023

While virtual and augmented reality headsets have grown relatively commonplace in today’s landscape, mixed reality is an area that’s only just beginning to flourish. The company’s flagship mixed reality headset offering is the HoloLens series.

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The Ghost Howls

AUGUST 24, 2020

That’s why even Microsoft took Epic’s stances : Microsoft uses UE4 to develop some products also for Apple devices, and this decision hurts also its business. More info (Apple threatens Epic) More info (Microsoft files an official support for Epic). Let’s see what will happen… and in the meantime let’s eat lots of popcorns.

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The Ghost Howls

MARCH 2, 2020

The devices that will be based on this reference design will have amazing specifications like: 2K x 2K display resolution per each eye ; Have up to 7 cameras used simultaneously, including the ones for tracking, mixed reality and eye-tracking; High-quality passthrough augmented reality with high resolution and framerate.

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The Ghost Howls

APRIL 27, 2020

We’re looking for a Unity dev for a freelance gig lasting 1–2 months, ideally from Italy or a nearby country (for easier management). It is in Italian, but basically it says that we’re looking for a Unity dev with preferred experience with VR and/or multiplayer games. Unity Reflect its a great XR tool for enterprise customers.

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XR for Business Podcast

DECEMBER 8, 2020

Alan: Hey, everyone, I'm Alan Smithson, and today we're speaking with John Martin, the CEO and co-founder of BUNDLR, an augmented reality platform company empowering training, learning, and development innovators with on-demand and mobile immersive experiences. It could have been a prospective student tour at Arizona State University.

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XR for Business Podcast

DECEMBER 8, 2020

Alan: Hey, everyone, I'm Alan Smithson, and today we're speaking with John Martin, the CEO and co-founder of BUNDLR, an augmented reality platform company empowering training, learning, and development innovators with on-demand and mobile immersive experiences. It could have been a prospective student tour at Arizona State University.

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VRWorld

JULY 12, 2017

There’s no doubt that the announcements made on this conference might be the clearest direction where VR/MR/AR are heading as an industry, as it will happen after Microsoft Windows 10 Mixed Reality launches, as well as seeing the first sales results of next generation Oculus Rift headset. Maureen Fan, CEO, Baobab Studios.

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VRScout

NOVEMBER 10, 2019

For larger companies looking to connect their entire team with HoloLens 2 headsets, Microsoft is offering a package that includes Dynamic 365 Remote Assist on each MR headset at the cost of $125 per user – per month. If you’re a developer working on your own, Microsoft offers the HoloLens 2 Development Edition.

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HaptX

MARCH 6, 2018

When one finds out that she worked at Microsoft in the early days of Encarta Encyclopedia and World Atlas , it starts to make sense. She created an internal team at Microsoft to manage these complex issues across the entire company. “All Her time working at Microsoft led her to the IGDA.

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XR for Business Podcast

DECEMBER 8, 2020

Alan: Hey, everyone, I'm Alan Smithson, and today we're speaking with John Martin, the CEO and co-founder of BUNDLR, an augmented reality platform company empowering training, learning, and development innovators with on-demand and mobile immersive experiences. It could have been a prospective student tour at Arizona State University.

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The Ghost Howls

DECEMBER 1, 2019

This acquisition signs a new course for Facebook strategy in XR: after having just partnered with external studios for the development of its top-notch exclusive titles (e.g. This really looks like a strategy to push the VR gaming ecosystem to the next level. Microsoft now sees VR as a high priority for Flight Simulator.

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XR Today - Augmented Reality tag

OCTOBER 19, 2022

A leading general contractor within the Pacific Northwest, Sellen Construction was searching for a new way to help designers, engineers, contractors, and anyone else involved in a construction project collaborate on successful strategies. Microsoft and the Haas Group. Unity and DPR Construction. HTC VIVE and CannonDesign.

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XR for Business Podcast

OCTOBER 2, 2019

We allow the largest scale, most reliable augmented reality in the world. And then in this map, in this digital twin that you’ve created, you can place augmented reality content. You can also think of telecoms and OEMs, they want to have a large scale augmented reality infotainment, for instance, in malls.

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XR for Business Podcast

OCTOBER 2, 2019

We allow the largest scale, most reliable augmented reality in the world. And then in this map, in this digital twin that you’ve created, you can place augmented reality content. You can also think of telecoms and OEMs, they want to have a large scale augmented reality infotainment, for instance, in malls.

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The Ghost Howls

MAY 30, 2022

Using the algorithms acquired with 6D.ai, Niantic can so finally let developers offer augmented reality experiences that are shared and persistent in a location, that is exactly what we need for our mixed reality future. More info (RealityOS trademark) More info (Robert Scoble’s take on Apple’s reveal strategy).

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The Ghost Howls

DECEMBER 27, 2021

I am a bit sad no one gave an award to The Unity Cube , though… I would have loved to get a “Worst Application Award 2021” from Road To VR…. The result is that many big brands are canceling their presence at CES: Google, Intel, Microsoft, Meta, Lenovo, and many others, have decided not to go , and maybe provide their news virtually.

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XROM

NOVEMBER 27, 2021

Sameer Raje, General Manager and India Head, Zoom Video Communications, in a conversation with TNIE, said, new offerings are on the cards as the company is working on virtual reality and augmented reality to enable smooth collaboration in work-from-home as well as hybrid setting.

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XR for Business Podcast

OCTOBER 2, 2019

We allow the largest scale, most reliable augmented reality in the world. And then in this map, in this digital twin that you've created, you can place augmented reality content. You can also think of telecoms and OEMs, they want to have a large scale augmented reality infotainment, for instance, in malls.

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XR for Business Podcast

NOVEMBER 10, 2020

It's the Augmented Reality Engineering Space. And the technology who enables everything is ISAR: Interactive Streaming for Augmented Reality. So you have your your ARES: Augmented Reality Engineering Space. You can simply integrate the stylus as it is in every other Unity application. You have ISAR.

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