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BFI London Film Festival Announces Showcase for Immersive Media

ARPost

Last week, the British Film Institute announced that this year’s London Film Festival will be offered virtually, including a dedicated showcase for immersive media. LFF Expanded includes ten interactive works, eleven 360-degree films, and one augmented reality installation. Embracing Immersive Media.

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Adobe Purchases Oculus Medium Immersive 3D Sculpting App

VRScout

Earlier this morning Adobe announced the purchase of Oculus’ 3D VR sculpting app, Oculus Medium. Adobe is one of the world’s leading creation software companies, and they’re committed to providing best-in-class 3D and immersive tools for artists, including Adobe Dimension and the Substance tools suite,” states Oculus in a blog post.

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How Will Immersive Tech Transform Entertainment?

AR Insider

An excerpt from The Augmented Workforce: How Artificial Intelligence, Augmented Reality, and 5G Will Impact Every Dollar You Make. Today, we can have impactful media experiences everywhere, including immersive technologies like augmented and virtual reality. Media and Entertainment: The Show Must Go.

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Spatial Beats: Oculus, Snapchat and new XR Funding

AR Insider

This week we cover a handful of new funding rounds, new Snap AR milestones and Oculus Quest sales Inflections, among other items. Arden’s Wake hits the Oculus Store. Finally, Penrose Studios’ award-winning narrative VR experience is available for the Oculus Rift for $7.99. Arvizio brings AR to Zoom meetings with Immerse 3D app.

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Samsung XR and EarthX Debut Environmentally-focused 360 Short Films

Road to VR

Samsung has partnered with EarthX to debut a dozen immersive short films on the Samsung XR video platform from environmentally-focused filmmakers. Samsung XR is Samsung’s immersive video platform, and home to more than 10,000 videos. Ghost Fleet VR immerses viewers in the true story of slavery in the Thai fishing industry.

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Metaverse – Expectations vs Reality, Part 2: The Costs

ARPost

As co-owner of a small VR company, I find myself quite often obliged to disappoint people that think the metaverse and immersive technologies are cheap. This is an annoying topic for those of us who work with and on immersive technologies. Expectations and reality on the issue of costs diverge in an impressive way.

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What F8 2017 Means for Mass Market Adoption of Immersive Technologies

VRScout

Now, let’s consider the key takeaways related to AR, VR and 360 ° content and review how they will influence the mass market adoption of those immersive technologies. Augmented Reality. This year, the star of the show was Augmented Reality. Zuck is doing the same thing with Augmented Reality.