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Revolutionizing Retail with Augmented Reality

Tech Trends VR

Samsung used Zappar’s Augmented Reality technology to bring customers new experiences in-store with innovative use of WebAR. Belgian Content Marketing agency HeadOffice partnered with AR studio PLAYAR and UK-based Augmented Reality experts Zappar, which ran the experience in its WebAR ZapWorks platform.

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Magic Leap Acquires Augmented Reality Telepresence Startup Mimesys

Next Reality AR

Just months after we previewed the augmented reality, volumetric video conferencing powers of Mimesys, the company has undergone a major change — it's now a part of Magic Leap.

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AR Go-Karts Have Arrived, And We’re Here For It

VRScout

BattleKart is another in-person multiplayer attraction that uses a combination of augmented reality (AR) technology and electric go-karts to immerse drivers in a variety of interactive experiences similar to popular games such as Mario Kart, Rocket League, and the classic game of Snake.

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Meta Upgrades Ray-Ban Stories with WhatsApp Support

XR Today - Augmented Reality tag

To date, Stories are only available in select countries, including the United States, United Kingdom, Canada, Belgium, Austria, Ireland, Italy, France, Australia, and Spain, with further plans for expansion.

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Snap and Rakuten Viber Go to FIFA World Cup 2022

ARPost

Live Garment Transfer” Lenses also allow AR try-ons of the official team kit for five teams – USMNT, France, Saudi Arabia, Belgium, and Qatar. There are also new World Cup-themed Cameos that help to put you in the action as well. Other Experiences Across the Snap Universe.

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Microsoft to Expand HoloLens Availability to 29 More European Markets in December

Road to VR

Microsoft announced at their at Future Decoded conference in London that HoloLens, the company’s augmented reality headset, will be expanding its international availability to include all of the European Union in December. image courtesy Microsoft.

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The XR Week Peek (2022.11.21): Qualcomm launches AR2 chip, HTC headset gets leaked, and more!

The Ghost Howls

Qualcomm and Niantic bet on the future of augmented reality with AR2. At it, it announced the Snapdragon AR2, a new chip optimized for augmented reality glasses. AR2 is a chip thought so that you can have a pair of lightweight augmented reality glasses that work by being wirelessly connected to your phone via Wi-Fi 7.

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