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The XR Week Peek (2022.11.21): Qualcomm launches AR2 chip, HTC headset gets leaked, and more!

The Ghost Howls

Qualcomm and Niantic bet on the future of augmented reality with AR2. At it, it announced the Snapdragon AR2, a new chip optimized for augmented reality glasses. AR2 is a chip thought so that you can have a pair of lightweight augmented reality glasses that work by being wirelessly connected to your phone via Wi-Fi 7.

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XR Advertising Case Study in Focus: Meta and MADE.com

XR Today - Augmented Reality tag

With Augmented Reality tools designed to allow any company to create their own immersive ad experience, Meta has helped a host of companies reconnect with their audience. So far, MADE.com has achieved phenomenal success across the Netherlands, the UK, Switzerland, Germany, France, Austria, Spain, and Belgium.

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Augmented Reality Top 8 of 2018

VRScout

As a new communications medium, Augmented Reality (AR) is changing the way we consume and share knowledge and how we express ourselves creatively. Step Inside the Thai Cave in Augmented Reality, The New York Times. Apple CEO Tim Cook enjoyed a private tour of the show in January this year while visiting Toronto. .

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Will Huawei Force Apple’s Vision Pro to Rebrand in China?

XR Today - Mixed Reality tag

Apple’s Vision Pro headset could face Huawei headwinds when selling its product in mainland Chinese markets, Gizchina has alleged in a report this week. The incident comes from a trademarked name for Huawei’s Vision Pro , which shares the same name as Apple’s Vision Pro.

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