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Boston’s Rose Kennedy Greenway Is Now One Of The Largest AR Exhibits In North America

VRScout

Exploring Boston’s past via an AR time machine. If you are familiar with Boston, then you know all about the Rose Fitzgerald Kennedy Greenway , a stunning strip of land filled with beautiful gardens, promenades, plazas, and fountains that takes you through multiple Boston neighborhoods, from Chinatown all the way to Boston’s North End.

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Coca-Cola & Tomorrowland Launch AR Music World

VRScout

Coca-Cola and Tomorrowland are teaming up for a kickass musical augmented reality (AR) experience that has you stepping into the Coca-Cola Dreamworld universe. We’re meeting Gen Z where they are with relevant content and collaborations that matter to them,” Abraham added. Try it out for yourself by clicking here.

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Report: Meta in Talks with Magic Leap for Multiyear AR Headset Tech Deal

Road to VR

A report from the Financial Times maintains Meta is currently in talks with AR headset creator Magic Leap to strike a multiyear deal, which could include intellectual property licensing and contract manufacturing of AR headsets in North America.

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San Diego Padres and Motorola Partner for AR Fan Experience

ARPost

The Major League Baseball club and the telecommunications company worked together on a unique AR fan experience. The Motorola Hall of Fame augmented reality experience was built with Qualcomm’s Snapdragon Spaces XR Developer Platform , motorola edge+, and Lenovo ThinkReality A3 AR glasses. Fans no longer want to be passive spectators.

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(Re)Introducing AR Experience Builder Blippar

ARPost

For a few years, a few years ago, Blippar was one of the most promising AR experience builders on the scene. To understand more about where they are now and where they’re going next, we talked with Blippar CEO Faisal Galaria. The London-based company offered an app-based AR experience primarily for navigation. The Road So Far.

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Snapchat Is Bringing AR To Live Nation Concerts

VRScout

The first Live Nation concert to use Snap AR Lenses will be the Electric Daisy Carnival later this month. The first Live Nation concerts to debut Snapchat’s interactive AR lenses will be on May 20-22 during the Electric Daisy Carnival in Las Vegas at the Las Vegas Motor Speedway.

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Game Of Thrones Prequel Gets The AR Treatment

VRScout

has partnered with HBO to launch a series of AR-powered Snapchat Lenses inspired by House of Dragons , the upcoming Game of Thrones prequel series. Each of these AR filters will be available during the show’s premiere on August 21st via the Lens Carousel. Image Credit: Snap Inc.