article thumbnail

Game Of Thrones Prequel Gets The AR Treatment

VRScout

has partnered with HBO to launch a series of AR-powered Snapchat Lenses inspired by House of Dragons , the upcoming Game of Thrones prequel series. Each of these AR filters will be available during the show’s premiere on August 21st via the Lens Carousel. Image Credit: Snap Inc.

article thumbnail

Coca-Cola & Tomorrowland Launch AR Music World

VRScout

Coca-Cola and Tomorrowland are teaming up for a kickass musical augmented reality (AR) experience that has you stepping into the Coca-Cola Dreamworld universe. They gave fans a taste of “outer space” through their Starlight beverage and then followed up with the gaming and metaverse-inspired Coca-Cola Byte.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

San Diego Padres and Motorola Partner for AR Fan Experience

ARPost

The Major League Baseball club and the telecommunications company worked together on a unique AR fan experience. The Motorola Hall of Fame augmented reality experience was built with Qualcomm’s Snapdragon Spaces XR Developer Platform , motorola edge+, and Lenovo ThinkReality A3 AR glasses. They really want to be part of the game.

San Diego 418
article thumbnail

(Re)Introducing AR Experience Builder Blippar

ARPost

For a few years, a few years ago, Blippar was one of the most promising AR experience builders on the scene. To understand more about where they are now and where they’re going next, we talked with Blippar CEO Faisal Galaria. The London-based company offered an app-based AR experience primarily for navigation. The Road So Far.

AR 449
article thumbnail

Coca-Cola Creates Virtual Environments and Assets in Ongoing Campaign

ARPost

The result has been a series of immersive experiences including AR games, virtual concerts, and more. While some of the events are live, others run whenever you find the QR code, so it’s not too late to take a look. From there, the company kicked it up a notch with a line of apparel for AR avatars.

article thumbnail

VR/AR Association Holds Virtual Summit Dedicated to the Metaverse

ARPost

Last Friday, December 17, The VR/AR Association held a one-day event dedicated to the metaverse and avatars as part of the Immerse Global Summit Series. The session launched Victoria VR , a blockchain-enabled worldbuilding game that Reyes had also teased at the 2021 VR/AR Global summit. Creator Economies in AR and Web3.

AR 431
article thumbnail

The XR Week Peek (2023.12.26): WMR gets discontinued, Meta to showcase an impressive AR prototype, and more!

The Ghost Howls

PS Remember that there is an ongoing giveaway of physical copies of the Sam&Max game for PSVR for all people in North America! Speaking with the journalist Alex Heath, Boz claimed that Meta will unveil a very expensive prototype for AR glasses already in 2024. All of this sounds very… futuristic.

AR 326