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How Much is Spent on Mobile AR App & Game Development?

AR Insider

How much is spent on software and developer tools to build entertainment & gaming apps, as well as web and in-app experiences? Our latest Behind the Numbers installment breaks it down This post appeared first on AR Insider.

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Walkabout Mini Golf Is Getting An AR Mobile Game

VRScout

Mighty Coconut’s popular mini golf metaverse, Walkabout Mini Golf , is coming to smartphones in the form of an augmented reality (AR) mobile game. The unique-sounding AR game also features full cross-play with players on Quest, PC VR, PS VR2, and Pico 4 VR headsets. For more information visit mightycoconut.com.

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WayRay AR Tech Turns The Tesla Into A Game Console

VRScout

WayRay, a deep-tech company specializing in holographic augmented reality (AR) displays for vehicles, is bringing its technology to Tesla cars for the first time, according to an official release. In addition to navigation and safety, the Deep Reality Display also offers various entertainment options for passengers, including AR gaming.

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The NBA’s Official AR Game Launches January 2023

VRScout

Niantic’s latest augmented reality game will be available free to play on iOS and Android devices. This week we learned that the officially-licensed game will be launching on iOS and Android devices on January 24th, 2023. The announcement was made on the game’s official Twitter account alongside a short video teaser.

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Lumus Launches Game-Changing AR Z-Lens At CES

VRScout

These new AR lenses deliver a 2K x 2K resolution experience and address vergence-accommodation conflicts. The Israeli-based augmented reality (AR) company Lumus will be expanding its 2D Maximus platform by unveiling its 2nd generation of Lumus’ Z-Lens waveguide architecture during CES 2023. Its optical engine is also 50% smaller.

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8 Ways AR Reduces eCommerce Hidden Obstacles

AR Insider

In eCommerce, the name of the game is reducing points of friction along the path to purchase. How can AR elevate the art and science of eCommerce experience design? This post appeared first on AR Insider.

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Balenciaga Launches Educational AR Farming Game

VRScout

Balenciaga, a French luxury fashion house known recently for the humorous series of AI-powered memes (created by demonflyingfox) that turn famous film/television characters into drop-dead gorgeous runway models, has launched a new augmented reality (AR) experience designed to raise awareness around sustainable farming.

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