Next Reality AR

JULY 12, 2019

Long before the HoloLens or the Magic Leap One, a California-based team of independent filmmakers envisioned what the future of augmented reality might look like. Set in the not-too-distant future, "Sight" entranced audiences.

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VRScout

MARCH 29, 2023

The new Dungeons & Dragons film is getting rave reviews from both critics and audiences and ARcana , a new augmented reality (AR) powered D&D experience, is coming soon to smartphones and tablets. Moving forward, the company plans on implementing support for future AR glasses as well as popular VR headsets.

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VRScout

APRIL 28, 2023

Balenciaga, a French luxury fashion house known recently for the humorous series of AI-powered memes (created by demonflyingfox) that turn famous film/television characters into drop-dead gorgeous runway models, has launched a new augmented reality (AR) experience designed to raise awareness around sustainable farming.

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VRScout

MARCH 28, 2023

Rokid adds yet another addition to its lineup of portable AR hardware. Rokid, a human-computer interaction technology company, is back with yet another pair of advanced augmented reality (AR) glasses that could replace your current home theater setup.

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VRScout

AUGUST 8, 2023

The device pairs with Rokid AR glasses to provide a portable entertainment experience. Earlier this year, Rokid unveiled its latest pair of augmented reality-powered, Rokid Max. “Its intuitive controls are the natural complement to the Rokid Max AR glasses that deliver stunning visual fidelity.

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ARPost

AUGUST 2, 2019

Augmented reality in its most basic sense is nothing new. Now in 2019 some functions of AR, that may have been only fantasy in the past, are quickly becoming our new reality. The 1980s sci-fi action thriller, They Live , earned its stripes in AR usage for its alien sensing sunglasses. Guest Post.

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VRScout

FEBRUARY 16, 2021

Japan’s very first VR-focused international film festival, Beyond the Frame Festival , is currently underway thanks to a partnership with HTC Vive. The festival, which runs from February 12 through February 21 , will showcase VR films from artists all around the world. Beat // Image Credit: Keisuke Itoh.

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VRScout

MARCH 15, 2019

Tribeca Immersive returns with an incredible lineup of AR and VR experiences. Tribeca Film Festival, NYC’s annual independent film festival held in Lower Manhattan, has announced their Tribeca Immersive programming for 2019, revealing a stellar lineup of content that delves into all possibilities of storytelling through technology.

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ARPost

APRIL 29, 2022

In addition to being a fit for the AR company, the live venues came in handy for CEO Evan Spiegel’s “one more thing” moment. Snap does have interests outside of AR, and in the interest of timely publication and manageable article length, a lot of non-AR announcements aren’t covered here. Spiegel’s Intro. The Product Portion.

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VRScout

NOVEMBER 12, 2016

Hundreds of people lined up anxiously waiting to snag a few – bringing them unknowingly face to face with Snapchat’s augmented reality platform. It’s a brilliant marketing move, with Snapchat silently showcasing how AR features can naturally fit into the buying process of products.

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ARPost

MARCH 4, 2021

Tech publications have been showing you loads of AR experiences by major retail brands, distributors, and producers. See Also: How To Smoothly Incorporate AR Into Your E-Commerce Strategy. How Retailers Approach AR. But, do people use them? How does the average person actually feel about these experiences?

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Next Reality AR

NOVEMBER 29, 2018

In a world where augmented reality is becoming the hero of the movie marketing, Universal Studios has decided to use the technology to reinvent the traditional movie trailer, a time-tested tactic of film promotion, in support of the forthcoming Robert Zemeckis film, Welcome to Marwen.

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ARVR

JUNE 19, 2020

Motion design and augmented reality can give a significant answer to this question. Framing an image on the table with your smartphone, which is a precious ornament or a more practical placemat, can be the way to access a new experience of the menu in augmented reality. Trending AR VR Articles: 1.

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ARPost

SEPTEMBER 13, 2021

The AR app, which XSight calls “the first augmented reality social mobile app” helps users find people, places, and things of interest to them by layering contextual information over their live camera view. People and places are to be identifiable within the app, as well as experiences. Social Features of the New AR App.

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VRScout

FEBRUARY 9, 2020

The annual festival will debut new AR experiences from Magic Leap, Intel, and director Virginia Galloway. Attendees of the SXSW Trade Show in Austin, TX will be the first to experience the next phase of movie and concert entertainment powered by cutting-edge AR technology. Intel’s Superhuman AR. Hiraeth audio AR experience.

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VRScout

SEPTEMBER 26, 2020

Upgrade your wardrobe with animated AR pins of Transformers, Pac-Man, Dungeons & Dragons, and more. Over on the Pinfinity website , you’ll find an extensive catalog of AR-enhanced pins to collect, from the most popular video game franchises and TV series to individual artists and various other well-known organizations.

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VRScout

JANUARY 20, 2021

Available now on iOS and Android devices, Wallace & Gromit: The Big Fix Up is a narrative-driven interactive experience composed of CG animations, in game phone calls, comic strips, XR portals, and city-scale augmented reality elements that allow you to digitally “Fix Up” the city of Bristol, England.

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VRScout

MAY 15, 2020

With a professional background in advertising, Ardelean had long been interested in augmented reality and frequently tried to incorporate the tech into client projects when he worked as a creative director at a marketing agency. You go to museums to see the artworks, not the AR. Augmented reality is a new skill [for many].

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Next Reality AR

AUGUST 30, 2019

Augmented reality can be more than simply a way to enhance navigation, or superimpose virtual sunglasses onto your face. A new film called These Sleepless Nights, which debuted at the 76th Venice International Film Festival, is an augmented reality documentary viewable through the Magic Leap One headset.

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ARPost

AUGUST 13, 2021

Healing and reconciliation come in many forms, and projects such as Breonna’s Garden demonstrate how emerging tech such as augmented reality can be used to provide a safe space to process grief. See Also: The Role of Virtual Reality in the Fight Against Racial Inequity.

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ARVR

SEPTEMBER 18, 2020

After examining why and how retail is a fast evolving vertical, we’ll take a look at the opportunities offered by Augmented Reality to upgrade how retail sales are managed. Current trends in Retail There are a number of current trends that directly and powerfully impact the world of retail and that are worth analyzing.

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Next Reality AR

MARCH 26, 2019

Hollywood loves sequels so much that studios and their marketing teams are not too proud to release a sequel of an augmented reality promotion. Like the first version, the new AR promotion runs on the web-based AR toolkit from 8th Wall, which enabled Ignite to bring Spider-man into the real world and give users the.

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Next Reality AR

OCTOBER 30, 2019

The original iterations of the Terminator film franchise have served as the inspiration (via the heads-up display of the T-800) for future augmented reality dreams, so it is fitting that the current crop of AR gives the latest installment in the series a promotional boost.

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ARPost

DECEMBER 30, 2021

From virtual reality trends in 2021 and discussing how augmented reality is used in social media, to analyzing XR tech in education and bringing you the best moments from the best XR events, these are the 21 stories ARPost readers clicked on the most this year. How Smart Cities Can Use Augmented Reality Technology.

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VRScout

NOVEMBER 17, 2021

Ghostbusters: Afterlife ScARe uses AR technology to immerse you deep in Sony Pictures’ new movie, Ghostbusters: Afterlife , as one of the legendary Ghostbusters. , Ghostbusters: Afterlife ScARe uses AR technology to immerse you deep in Sony Pictures’ new movie, Ghostbusters: Afterlife , as one of the legendary Ghostbusters. ,

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ARVR

AUGUST 29, 2020

Here are some of our team’s picks for great movies that feature augmented reality and virtual reality in their stories and include great examples of use cases for AR/VR (by order of release): 1. Sounds like augmented reality to us! Similar HMDs are already in use in military training and operations.

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Next Reality AR

MARCH 22, 2019

When the titular hero of your superhero movie activates his powers with a catchphrase, it would be pretty neat if your augmented reality promotion for that film could react to the user's voice. Luckily for Warner Bros., which hits theaters starting April 5.

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The Ghost Howls

OCTOBER 8, 2023

Lightfields are usually generated with the virtual elements rendered in a special way to a display. Light fields are a big deal and can improve a lot the sense of immersion in AR/MR experiences. There are a few things that were great with their prototypes: Lightfields let you focus for real at different distances.

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VRScout

OCTOBER 2, 2017

The King of Pop may not be literally back from the dead, but a brand-new collection of his ghoulish hits comes packaged with a creepy AR experience. This isn’t the first-time music and AR have come together to create an immersive audio experience for music fans. Scream is available now on CD as well as all digital streaming sites.

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Next Reality AR

OCTOBER 30, 2019

The original iterations of the Terminator film franchise have served as the inspiration (via the heads-up display of the T-800) for future augmented reality dreams, so it is fitting that the current crop of AR gives the latest installment in the series a promotional boost.

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VRScout

JUNE 22, 2021

While the pandemic still rages on across the globe, the XR industry can count a clear win thanks to the dedicated team behind this year’s Tribeca Film Festival. . It’s clear that public mixed reality screenings may be realized sooner than later as the vaccine, and not the virus, spreads around the country. . Back to normal?

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VRScout

JULY 16, 2021

Thanks to jaw-dropping VR films like Space Explorers: An ISS Experience and educational games such as Mission: ISS , anyone with a VR headset has the ability to experience life aboard the International Space Station. The post How Astronauts Are Using VR & AR Aboard The ISS appeared first on VRScout. Working inside the U.S.

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Next Reality AR

OCTOBER 3, 2019

If you need to know whether you are really a Hufflepuff or a Gryffindor, then it's time to get yourself an augmented reality sorting hat.

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Next Reality AR

MAY 24, 2019

The new film Brightburn, a horror take on the superhero genre produced by Guardians of the Galaxy director James Gunn, debuted in theaters on Friday, and it has some promotional backing from Snapchat to drive ticket sales. Available via Snapcode, the augmented reality experience uses the front-facing camera on your smartphone.

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ARPost

JULY 17, 2023

Experts have been warning that, as exciting as AI and the metaverse are, these emerging technologies may have negative effects if used improperly. A new short film, titled PRIVACY LOST , is a theatrical exploration of some of those concerns. A waiter appears and the child puts down the tablet and puts on a pair of AR glasses.

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VRScout

MARCH 30, 2023

Credit: German Heller EGGSCAPE Darragh : Hands down, this game by German Heller is one of the best, if not the number one headset-based augmented reality (AR) experiences I’ve ever played. The film also shows how the effects of climate change are already happening in our lifetimes.

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VRScout

AUGUST 3, 2017

The Lord of the Rings auteur is using Apple’s ARkit to unlock new levels of storytelling immersion in augmented reality. In the world of modern cinema, there are few names as recognizable as Peter Jackson. The post Peter Jackson’s New Studio is All About AR Storytelling appeared first on VRScout.

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