XR Today - Augmented Reality tag

MAY 19, 2023

Virtual production (VP) is a new technology revolutionizing the film, media, and broadcast industries. Several VP solutions are available, including high-quality LED walls – also known as volumes -MR Studios, volumetric capture, and AR-enhanced broadcasting. So you can save every single scene.

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The Ghost Howls

OCTOBER 12, 2020

Unreal Engine and Photoshop), as it happens in Google Docs when many people edit the same document at the same time. The US Army is experimenting with AR goggles on dogs. It seems that after 3–4 weeks of training, the dog gets used to using AR. Google and Snapchat release features that aim at the AR Cloud.

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VRScout

NOVEMBER 11, 2019

This weekend the second annual Infinity Festival opened its doors at the Goya Film Studios in the heart of Hollywood, offering guests the chance to attend a killer lineup of panels lead by Hollywood storytelling professionals and go hands-on with groundbreaking 5G, artificial intelligence, blockchain, and immersive technology. .

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AR Insider

FEBRUARY 15, 2021

This week we cover a handful of new funding rounds, new Snap AR milestones and Oculus Quest sales Inflections, among other items. This will allow these companies to work more closely together to deploy AR applications across industries in the process of digital transformation. Over 200M Snapchat users engaged with AR daily in Q4.

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The Ghost Howls

MAY 16, 2022

Depth sensors and RGB cameras may help also in doing object detection in the future (hopefully) There are some studios making content with this headset: Meta has teased Gravity Sketch in AR, and games by Resolution Games and Schell Games. Google performs interesting AR news at I/O conference. Other relevant news.

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VRScout

APRIL 21, 2021

To learn more about the collaboration as well as each festival’s unique approach, I caught up with Michael Swierczynski, Director of NewImages Festival; Guillaume Esmiol, Deputy Director of Cannes’ Marché du Film; and Loren Hammonds, Vice President of Immersive Programming of the Tribeca Festival. The XR community are really experts on that.”

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XR Today - Augmented Reality tag

OCTOBER 31, 2022

Today, ARWall, a virtual production product and services merchant, updated its augmented reality effects (ARFX) Pro Unreal Engine Plugin to streamline workflows for end-users incorporating immersive backdrops for media productions. New Features. ARWall Establishes a New Virtual Production Studio.

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ARPost

JUNE 1, 2020

The AR Cloud. The AR cloud is the complex idea of a digital world that maps to our physical world, allowing advanced spatial computing. Building the AR cloud is an ongoing project and there is much disagreement as to who will bring it about and how. Best Art or Film. Announcements. The Auggies. Best Consumer App.

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Hypergrid Business

NOVEMBER 18, 2017

Apple has lagged behind in the virtual and augmented reality race so far. Its latest phones — iPhone X , iPhone 8, iPhone 8 Plus — support its new augmented reality platform ARKit. And according to IDC , augmented reality market will account for 10 percent of the 81.2 million units sold by 2019.

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VRScout

SEPTEMBER 18, 2017

‘On The Lot’ is back—and now featuring AR—October 13 and 14 at The Lot in West Hollywood. Tony Parisi , Global Head of VR/AR at Unity Technologies. Gary Radburn , Director of Workstation Virtualization and Commercial VR/AR at Dell. LIFE VR, Unity, Unreal Engine, VRC and DTS (an Xperi company).

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ARVR

JULY 20, 2020

Aurasma Here’s an equally great tool to create AR experiences with your smartphone + a bonus With nearly a decade of existence, HP Revel aka Aurasma was the platform everyone referred to for creating augmented reality experiences. If you are one of them looking for a great HP Reveal?—?Aurasma So, stick with me.

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XROM

JULY 18, 2021

Ambarish Mitra is the CEO and co-Founder of #Blippar one of the first billion dollar “Augmented Reality” Startup from India, being a pioneer, early mover brings its own pro’s & lots of Con’s. Most people know Xu due to his dispute with American virtual reality company Magic Leap. 1- Ambarish Mitra. 6- Chaitanya Chinchlikar.

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UploadVR Between Realities podcast

MARCH 1, 2017

Ever since Epic Games opened its Unreal Engine 4 technology to the world, new use cases have been coming in fast and furious. Epic Games partnered with visual effects and creative content studio The Mill to shoot a new Chevrolet video that utilizes UE4 technology and an augmented reality Blackbird motion tracking vehicle.

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The Ghost Howls

JULY 13, 2021

Ok, enough with football… let’s get back to AR and VR…. French startup Lynx announced some months ago a quite interesting headset featuring pass-through augmented reality , hands tracking, eye tracking, and an innovative lens design. AR users to reach 800M by the end of the year. Top news of the week. Image by Lynx).

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XR Today - Augmented Reality tag

FEBRUARY 15, 2023

Snap, one of the world’s top camera software firms, has revealed major updates to its augmented reality (AR) platform, Snap Lens. Snap Lens studio incorporated Ray Tracing for developers in April last year to boost immersion and realism for AR content. This year’s instalment is set to take place on 19 April.

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VRScout

JUNE 10, 2016

This latest acquisition is another piece in a secretive strategy: over the past few years Snapchat has quietly acquired a couple of other potentially augmented reality-related companies as well as talent. Augmented Reality Gets Its First Smartphone-Powered Headset and a BIG Partnership Between Hollywood-Backed Giants.

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AR Insider

OCTOBER 31, 2019

This article is the latest in AR Insider’s editorial contributor program. Authors’ opinions are their own. It’s been called the AR Cloud by many, the Magicverse by Magic Leap, the Mirrorworld by Wired, the Cyberverse by Huawei, Planet-scale AR by Niantic and Spatial Computing by academics. Who will profit?

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VRScout

SEPTEMBER 14, 2016

You can enjoy the full audio recording below: In this week’s VRScout Report, we discuss Oculus Story Studio’s Henry Emmy win, NASA training astronauts with virtual reality gloves, Snapchat flirting with augmented reality, HTC Vive trying to go wireless, and iPhone laying potential plans for VR/AR.

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The Ghost Howls

MARCH 16, 2020

The AR startup is in big troubles : after having overhyped its device for years and having collected billions of investments, it just delivered a HoloLens clone. invested in AR and VR companies. A new interesting AR project is thriving on Kickstarter. Vicon can now track your body in AR. This is so sad. Who knows….

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XR Today - Mixed Reality tag

AUGUST 1, 2023

XR Today: As an end user for Unreal Engine and Unity, how will this partnership develop interoperability for gaming companies? Unity and Unreal underpin most of today’s XR experiences, ranging from the Apple Vision Pro to mobile apps and from PC games to AR/VR devices. This offers a new economy.

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VRScout

MARCH 30, 2017

The German auto manufacturer evaluates design features in virtual reality before building prototypes in actual reality, using the famous high-quality physics-based rendering power of Unreal for the game engine and using the HTC Vive for the VR hardware. DISNEY USES VR FOR RESEARCH WHILE CEO SAYS WE’LL SEE AR AT THEME PARKS.

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XR Today - Mixed Reality tag

FEBRUARY 28, 2023

The event hosted various camera, lighting, and film production solution providers showcasing the latest audio/visual capture equipment. Extended reality (XR) technology is reaching numerous verticals, from healthcare to education. Virtual production solutions are emerging as a new tool for film, media, and broadcast markets.

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XR Today - Mixed Reality tag

APRIL 20, 2023

Today, we’re looking at some of the leading vendors in the extended reality ecosystem, producing solutions targeted at the Arts and Entertainment market. Creal Exploring the possibilities of the AR and mixed reality landscape, Creal develops light-field display technology, to combine digital assets and content with the real world.

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Hypergrid Business

MARCH 14, 2021

Producers use the Unreal Engine from Epic Games to combine physical people and objects with virtual components and movie character, Connie Kennedy, head of Epic Games Los Angeles Lab, told attendees at the event. . . ” Evolution of the avatar will influence immersion. . ” Evolution of the avatar will influence immersion.

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RealVision VR

SEPTEMBER 19, 2020

With Unity achieving nearly the same valuation as it’s rival Game engine maker, Epic (13.6mil versus 17.3mil) what does it mean for Film-Game convergence and VirtualProduction ? There’s also the free version perfectly suited for VP and no royalties whatsoever for film output. make for intelligent Digital Actors.

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The Ghost Howls

MARCH 1, 2021

March has just started… I hope it will be an amazing day for you and for all the AR/VR ecosystem! Unreal is already compatible with the framework, so in 2021 we’ll soon have also the tools ready to create OpenXR cross-compatible platforms. Qualcomm announces AR Smart Viewer reference design. More info (Qualcomm AR Viewer?—?Road

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XR for Business Podcast

SEPTEMBER 4, 2019

Game engines like the versatile Unity have long been the go-to for AR development, and for good reason. But its reputation as a video game engine can also be intimidating — especially to those who want to create AR software for enterprise. It’s a mobile augmented reality development and deployment platform for enterprise.

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XR for Business Podcast

SEPTEMBER 4, 2019

Game engines like the versatile Unity have long been the go-to for AR development, and for good reason. But its reputation as a video game engine can also be intimidating — especially to those who want to create AR software for enterprise. It’s a mobile augmented reality development and deployment platform for enterprise.

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The Ghost Howls

DECEMBER 27, 2021

The first one comes from Japan (of course), and it is the prototype of a “lickable TV” (that you can see in the header image of this post): basically, the system prepares at exact timings a flavor mixing various liquids and then lets it slip on a screen, onto which is installed a special film. Some news on content. a $100 Amazon Card).

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XR Today - Big XR News tag

MAY 26, 2023

Apple appears to be very close to announcing an immersive product, with the leading computing firm prompting AR/VR/MR outlets to cover the event. Meta looks to ink a deal with Magic Leap to share intellectual property licencing and contract manufacturing to create AR-based solutions. Meta Faces Record-Breaking €1.2

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XR for Business Podcast

SEPTEMBER 4, 2019

Game engines like the versatile Unity have long been the go-to for AR development, and for good reason. But its reputation as a video game engine can also be intimidating -- especially to those who want to create AR software for enterprise. Today's guest is Paul Reynolds, the CEO of Torch, a really exciting augmented reality platform.

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The Ghost Howls

FEBRUARY 24, 2020

It is for the professional and the gamer, and it is especially intriguing if mixed with wireless module and Index Controllers; Cosmos XR (price unknown): features two high-res RGB cameras, that let you use the Cosmos both as a VR headset and an AR one. It is 6DOF and lets you enjoy both virtual reality and passthrough augmented reality.

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XR Today - Mixed Reality tag

JUNE 13, 2023

Apple’s Vision Pro triggered new discourse on the future of virutal, augmented, and mixed reality (VR/AR/MR). Apple is throwing rocket fuel on the AR space, and we think this will spark meaningful competition. With Vision Pro, Apple is now in the AR race, everyone gets to compete. The race has started.

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The Ghost Howls

JULY 18, 2022

If it is true, it confirms that Apple has no mainstream plans for this device, and it will bet on true AR glasses for the mainstream. Anyway, we’ll see… these are all speculations. Shopify’s internal prototype shows the power of diminished reality. Documentary “We Met In Virtual Reality” to release on HBO.

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XR for Business Podcast

JULY 2, 2019

Alan: Today’s guest is Samuel Huber, founder and CEO of Admix, the first ad tech platform for mixed reality, giving XR developers the best tools to monetize their content. Admix is a platform that allows advertisers to place non-intrusive ads into VR and AR and gaming content. Get ads that work for VR and AR.

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XR for Business Podcast

JULY 2, 2019

Alan: Today’s guest is Samuel Huber, founder and CEO of Admix, the first ad tech platform for mixed reality, giving XR developers the best tools to monetize their content. Admix is a platform that allows advertisers to place non-intrusive ads into VR and AR and gaming content. Get ads that work for VR and AR.

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AllThingsVR

JUNE 17, 2017

A Florida university is making Quidditch a (virtual) reality I hold in my hands what looks and feels like a wand from a Harry Potter film. We talk about VR and AR as their own separate industries, but they are in fact simply screens into a virtual world,” says Full Sail program director Rob Catto. Read more here.

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