ARPost

AUGUST 2, 2019

Augmented reality in its most basic sense is nothing new. Now in 2019 some functions of AR, that may have been only fantasy in the past, are quickly becoming our new reality. Here we’re taking a look back at some of the films that first piqued our interest in AR and how the technology in these films fits into our real lives.

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Next Reality AR

DECEMBER 21, 2020

To promote The Midnight Sky, the new film starring George Clooney and dropping via Netflix on December 23 (Happy Festivus), the streaming studio is launching an augmented reality experience that gives consumers the ability to record and send holographic messages, not unlike the iconic plea for help sent by Princess Leia in Star Wars: A New Hope.

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Next Reality AR

NOVEMBER 29, 2018

In a world where augmented reality is becoming the hero of the movie marketing, Universal Studios has decided to use the technology to reinvent the traditional movie trailer, a time-tested tactic of film promotion, in support of the forthcoming Robert Zemeckis film, Welcome to Marwen.

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ARPost

SEPTEMBER 11, 2020

Last week, the British Film Institute announced that this year’s London Film Festival will be offered virtually, including a dedicated showcase for immersive media. LFF Expanded includes ten interactive works, eleven 360-degree films, and one augmented reality installation. The “Expanded Strand”.

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VRScout

NOVEMBER 12, 2016

Hundreds of people lined up anxiously waiting to snag a few – bringing them unknowingly face to face with Snapchat’s augmented reality platform. At a fundamental level, augmented reality is based on pattern detection. When it does, more hints into their augmented reality ideas will surely follow too.

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XR Today - Virtual Reality

OCTOBER 19, 2022

Los Angeles-based production studio Soapbox Films successfully installed a new virtual backdrop on Tuesday that displays real-time 3D (RT3D) in-camera visualisations, enabling the studio to host extended reality (XR) film productions. Soapbox is inviting large-scale and independent film production to leverage the facility.

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ARVR

SEPTEMBER 18, 2020

After examining why and how retail is a fast evolving vertical, we’ll take a look at the opportunities offered by Augmented Reality to upgrade how retail sales are managed. Augmented reality (AR) is the future of Restaurant Menu? Trending AR VR Articles: 1. How to use subtle AR filters to survive your Zoom meetings?

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Next Reality AR

AUGUST 30, 2019

Augmented reality can be more than simply a way to enhance navigation, or superimpose virtual sunglasses onto your face. A new film called These Sleepless Nights, which debuted at the 76th Venice International Film Festival, is an augmented reality documentary viewable through the Magic Leap One headset.

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Next Reality AR

MARCH 22, 2019

When the titular hero of your superhero movie activates his powers with a catchphrase, it would be pretty neat if your augmented reality promotion for that film could react to the user's voice. Luckily for Warner Bros., which hits theaters starting April 5.

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ARVR

AUGUST 29, 2020

Here are some of our team’s picks for great movies that feature augmented reality and virtual reality in their stories and include great examples of use cases for AR/VR (by order of release): 1. Sounds like augmented reality to us! Augmented reality (AR) is the future of Restaurant Menu?

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Next Reality AR

OCTOBER 14, 2019

Dark mode themes for mobile apps are all the rage these days, but YouTube is taking that a bit literally with its latest augmented reality experience. On Monday, to promote the release of Maleficent: Mistress of Evil, which debuts in US theaters on Friday, Disney released a virtual makeup try-on experience through YouTube.

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Next Reality AR

OCTOBER 30, 2019

The original iterations of the Terminator film franchise have served as the inspiration (via the heads-up display of the T-800) for future augmented reality dreams, so it is fitting that the current crop of AR gives the latest installment in the series a promotional boost.

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Next Reality AR

MARCH 26, 2019

Hollywood loves sequels so much that studios and their marketing teams are not too proud to release a sequel of an augmented reality promotion. Like the first version, the new AR promotion runs on the web-based AR toolkit from 8th Wall, which enabled Ignite to bring Spider-man into the real world and give users the.

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Next Reality AR

OCTOBER 3, 2019

If you need to know whether you are really a Hufflepuff or a Gryffindor, then it's time to get yourself an augmented reality sorting hat.

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VRScout

JUNE 22, 2021

While the pandemic still rages on across the globe, the XR industry can count a clear win thanks to the dedicated team behind this year’s Tribeca Film Festival. . It’s clear that public mixed reality screenings may be realized sooner than later as the vaccine, and not the virus, spreads around the country. . Back to normal?

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Next Reality AR

MAY 24, 2019

The new film Brightburn, a horror take on the superhero genre produced by Guardians of the Galaxy director James Gunn, debuted in theaters on Friday, and it has some promotional backing from Snapchat to drive ticket sales. Available via Snapcode, the augmented reality experience uses the front-facing camera on your smartphone.

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Next Reality AR

OCTOBER 30, 2019

The original iterations of the Terminator film franchise have served as the inspiration (via the heads-up display of the T-800) for future augmented reality dreams, so it is fitting that the current crop of AR gives the latest installment in the series a promotional boost.

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ARVR

JUNE 19, 2020

Motion design and augmented reality can give a significant answer to this question. Framing an image on the table with your smartphone, which is a precious ornament or a more practical placemat, can be the way to access a new experience of the menu in augmented reality. To not be left behind.

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VRScout

APRIL 17, 2017

Yet, as we augment our senses, just what are we subtracting? ROSE-COLORED TRAILER (360° FILM) from Adam Cosco on Vimeo. Rose Colored is reminiscent of independent films of the late 1990s/early 2000s ( Eternal Sunshine of the Spotless Mind , Being John Malkovich , et al.), “Her rose-colored glasses are taken off.”.

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VRScout

JUNE 18, 2022

The post AR Technology Invades The Legendary Cannes Film Festival appeared first on VRScout. Check out their website for information on the festival and their partnership with Niantic. Hit the following links for more information on Niantic and 8th Wall. Image Credit: Niantic x Cannes.

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VRScout

OCTOBER 2, 2017

Not only will it include macabre hit songs like “ Thriller,” “Somebody’s Watching Me,” “Ghosts,” and “Torture” — the collection will also come with a first-ever, Shazam-powered augmented reality experience. Scream is available now on CD as well as all digital streaming sites.

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ARPost

JULY 17, 2023

A new short film, titled PRIVACY LOST , is a theatrical exploration of some of those concerns. Creating the Film “I’ve been developing VR, AR, and AI for over 30 years because I am convinced they will make computing more natural and human,” said Rosenberg.

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VRScout

AUGUST 24, 2017

Star Wars doubles down on Augmented Reality. This morning, the Good Morning America team dropped a huge Star Wars fanboy bomb when they announced that Disney and Lucasfilms, the creative…’force’ behind the Star Wars films, have something big planned to generate buzz around their upcoming Force Friday II.

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VRScout

MARCH 15, 2019

Tribeca Film Festival, NYC’s annual independent film festival held in Lower Manhattan, has announced their Tribeca Immersive programming for 2019, revealing a stellar lineup of content that delves into all possibilities of storytelling through technology. Image Credit: Tribeca Film Festival.

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Road to VR

JULY 5, 2017

Truth is oftentimes stranger than fiction, but because wide-spread, photorealistic augmented reality is still in the realm of science fiction rather than science fact, we usually defer to the storytellers and visual effects gurus to explore the possibilities. image courtesy Magali Barbé. It’s an interesting question.”

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UploadVR Between Realities podcast

APRIL 6, 2017

Recently, we reported that Disney’s CEO Bob Iger has stated that he would rather focus on augmented reality over virtual reality for his company’s fleet of worldwide amusement parks. The patent was filed by the Mouse House today and is titled: Augmented Reality Controls for User Interactions with a Virtual World.

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RealVision VR

SEPTEMBER 13, 2020

Augmented Reality’s time has come. Augmented Reality is finally coming-of-age. While everyone counted on Magic Leap to bring AR eye-wear to the masses, what Magic Leap did in-fact was lend a stigma to Augmented Reality with unfulfilled promises. Cinematic AR films: A new genre for Home Entertainment.

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Next Reality AR

JUNE 29, 2018

Snapchat is enjoying a high field goal percentage when it comes to securing movie studio business with its sponsored augmented reality experiences, the latest coming through the basketball movie Uncle Drew. Lionsgate and promotional partner Pepsi are running not one but two AR experiences to promote the film.

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ARPost

DECEMBER 30, 2021

From virtual reality trends in 2021 and discussing how augmented reality is used in social media, to analyzing XR tech in education and bringing you the best moments from the best XR events, these are the 21 stories ARPost readers clicked on the most this year. How Smart Cities Can Use Augmented Reality Technology.

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Next Reality AR

MARCH 23, 2018

Marvel and Walmart are looking to capitalize on the uber-successful Black Panther film with a mobile augmented reality app designed to push the franchise's merchandise.

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Next Reality AR

JUNE 14, 2018

If touring the scenic vistas behind the Lord of the Rings film franchise doesn't persuade tourists to visit New Zealand, perhaps immersive content viewed through Magic Leap One will do the trick.

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UploadVR Between Realities podcast

MAY 13, 2017

Augmented reality may be the future of games, but there are some huge problems that stand in its way. They are all unabashed fans of science fiction, and yet they have to deal with the realities of where technology is. Osterhout is a developer, designer and entrepreneur.

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UploadVR Between Realities podcast

AUGUST 8, 2017

Virtual reality consultancy and testing firm Fishbowl has told UploadVR they have expanded their services to include augmented reality testing. ” Skow said Apple’s new augmented reality SDK, ARKit, has triggered a stampede of developers clamoring to make their mark. You’re missing the context.

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Road to VR

FEBRUARY 4, 2020

Samsung has partnered with EarthX to debut a dozen immersive short films on the Samsung XR video platform from environmentally-focused filmmakers. This week the platform is adding new section of environmentally-focused 360 short films in partnership with EarthXR, the interactive arm of EarthX, an environmental non-profit. Valen’s Reef.

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VRScout

JANUARY 13, 2017

In an extremely unique attempt at promoting the recently-released feature film Hidden Figures , IBM and The New York Times Company have scattered several great scientific thinkers throughout the United States for users to discover and engage with. The truly interesting part however is the augmented reality capabilities of the application.

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VRScout

AUGUST 8, 2023

Earlier this year, Rokid unveiled its latest pair of augmented reality-powered, Rokid Max. Available now for pre-order, this Android streaming box pairs with Rokid AR glasses, such as the aforementioned Rokid Max, allowing you to enjoy your favorite TV shows, films, games, and apps on a massive 215-inch screen while on the go.

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ARPost

AUGUST 13, 2021

Healing and reconciliation come in many forms, and projects such as Breonna’s Garden demonstrate how emerging tech such as augmented reality can be used to provide a safe space to process grief. See Also: The Role of Virtual Reality in the Fight Against Racial Inequity.

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