The Ghost Howls

MAY 15, 2023

More info (Ultraleap teasing a new device) More info (Maybe a new sensor is coming) Has Palmer Luckey tried the Apple headset? This week we had the usual articles about the Apple headset speculating its upcoming launch for June, 5th and stressing how Apple is launching for the first time a product that has not a clear market.

Google 495

Google Samsung Apple Virtual Reality 495

ARVR

JULY 15, 2020

Source [link] Virtual Reality and Augmented Reality (VR and AR) have had a noticeable presence in the news lately. Apple seems to be cornering the popular entertainment industry, with the acquisition of NextVR, as industry rivals such as Magic Leap focus on enterprise solutions. Mozilla has recently released the 2.0

Augmented Reality 130

Augmented Reality Virtual Reality Tips AR 130

TechCrunch VR

JULY 28, 2022

For an industry that rarely has major news anymore, this was an awfully big week for virtual reality. This wasn’t the company’s initial plan, the Rift headset and its controllers retailed for nearly $800 when they launched and it was only after years of price drops that the company was able to scale sales of the device.

Virtual Reality 105

Virtual Reality Industry Government Hardware 105

ARVR

MARCH 31, 2021

Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. continuing here with Apple. Part II: Apple Apple’s AR play?—?as But that doesn’t mean Apple doesn’t have geospatial components in its AR master plan. This will also tap Apple’s spatial mapping efforts.

Apple 130

Apple AR Retail Data 130

XR Today - VR Headsets tag

MAY 18, 2022

Extended reality promises a new way for business leaders in the retail landscape to connect colleagues and reach their audience like never before. Tools like virtual, augmented, and mixed reality could help to recreate some of the meaningful experiences we’re used to seeing with in-person retail interactions.

Retail 55

Retail Microsoft Virtual Reality Training 55

ARVR

APRIL 19, 2021

Enterprise AR: 7 real-world use cases for 2021 Lite AR Picking up where we left off in the last installment of this series, Apple could inflect the AR glasses market when it enters. We don’t know for sure, but clues point to a likelihood that Apple will eschew common AR connotations. In other words, Apple won’t launch AR glasses?—?at

Apple 130

Apple AR Retail Augmented Reality 130

XR Today - Virtual Reality

MAY 30, 2024

I consider the Quest 3 one of the most affordable , high-performance headsets for mixed reality capabilities. It’s a lot cheaper than the competing Apple Vision Pro. Major vendors like Meta and Apple aren’t always forthcoming about their upcoming products. That’s why Meta seems to be looking at alternatives.

Hand tracking 253

Hand tracking Apple Controllers Hardware 253

Upload VR

JANUARY 24, 2023

A new report from Bloomberg’s Mark Gurman provides more details on Apple’s upcoming mixed reality headset, including information on the core interaction mechanism. In this latest report, Gurman now suggests that this FaceTime client will “ realistically render a user’s face and full body in virtual reality.”

Eye Tracking 103

Eye Tracking Apple Hand tracking Technology 103

The Ghost Howls

JUNE 26, 2023

After having announced some of the features and the price just before the launch of the Apple Vision Pro, now the company formerly known as Facebook is already working towards the launch of the device. 3D content is really a huge problem that needs to be tackled if we want the 2D retail web pages to become 3D XR retail pages.

Unity 312

Unity Retail Eye Tracking Simulation 312

XR Today - Augmented Reality tag

JUNE 14, 2023

Today, SyncReality, providers of XR design tools, announced a new application ready for Apple Vision Pro and Meta Quest 3 devices ahead of each product’s release. ” SyncReality Home Design will soon debut on Apple’s Vision Pro headset and will be compatible with iPhones and iPads.

Apple 86

Apple Tools AR Virtual Reality 86

Tech Trends VR

JUNE 5, 2020

That is software and technology associated with AI, including machine learning and natural language processing, Computer Vision, augmented reality, virtual reality, and all other apps that support the creation and the maintenance of a digital 3D world. We documented this paradigm shift in The Infinite Retina.

Augmented Reality 364

Augmented Reality Retail Healthcare Technology 364

XR Today - Virtual Reality

FEBRUARY 29, 2024

The XR platform looks to boost the number of eyes on the UNI-ONE while also providing a new combined technology solution that Honda believes has usability in sectors such as theme parks, entertainment, and retail. Honda is working with entertainment and retail business partners to leverage the XR product in tangible use cases.

Automotive 192

Automotive Japan Entertainment Retail 192

VRScout

SEPTEMBER 12, 2017

The Swedish furniture retailer is using Apple’s ARkit to help digitally furnish your own space. Lately however the Netherlands-based corporation has been experimenting with immersive technology, from an official virtual reality kitchen experience , to a VR pancake cooking simulator for some strange reason.

Augmented Reality 313

Augmented Reality Netherlands Retail Virtual Reality 313

XR Today - Virtual Reality

OCTOBER 31, 2023

Meta Platforms has begun rolling out virtual reality (VR) sports matches for the National Basketball Association (NBA). Apple to Stream NBA Games with Vision Pro Headset The news comes after the NBA reportedly partnered with Apple in July to stream sports matches on the upcoming Vision Pro headset.

Charlotte 243

Charlotte North Carolina United Kingdom Immersion 243

Hypergrid Business

JANUARY 21, 2021

Apple’s first entry into virtual reality could be an expensive VR headset with limited AR capabilities, according to a Bloomberg report. “Apple Inc.’s Current consumer VR headsets cost from $300 to $900, and the Apple headset reportedly could cost a lot more. Image courtesy Apple.).

Apple 89

Apple AR Virtual Reality Architecture 89

XR Today - Mixed Reality tag

JUNE 5, 2023

Digital workflow streaming platform Alteon announced on Monday it had opened support for virtual and augmented reality (VR/AR) creative projects. Revealed after the announcement of Apple’s Reality Pro headset, the new offering will allow users to store, collaborate, and preview a host of 3D formats.

Apple 79

Apple Magic Leap Las Vegas New York City 79

The Ghost Howls

MAY 30, 2023

Top news of the week (Image by Brad Lynch) Bloomberg got a preview of the Quest 3 Last week I predicted that Meta could have given us a glimpse of the Quest 3 during the Gaming Showcase on June, 1st, so that to create attention around its device before the announcement of the Apple headset.

Apple 402

Apple Microsoft Sony Italy 402

XR Today - Virtual Reality

DECEMBER 15, 2023

Strivr also noted that an increase in XR hardware options, such as those available via Apple, HTC VIVE, Meta, and others, is creating a “resurgence” of enterprise interest in immersive training – painting another optimistic forecast for workplace XR in what may be a momentous 2024 for the industry.

Training 271

Training Immersion Case Study Retail 271

VR Spies

JUNE 28, 2023

Introduction: In recent years, Apple has been pushing the boundaries of technology with groundbreaking innovations in various fields. One of the areas where Apple has made significant strides is augmented reality (AR), and the latest addition to their AR arsenal is the Apple Vision Pro.

Augmented Reality 52

Augmented Reality Apple Machine Learning AR 52

AR Insider

FEBRUARY 24, 2021

The tech industry is looking to replace the smartphone — and everybody is waiting to see what Apple comes up with. I n 2007, Apple unveiled the iPhone. Apple didn’t invent the smartphone — companies like Palm and Blackberry had been selling them for years. But Apple’s not the only company working on these products.

Augmented Reality 196

Augmented Reality Amazon Apple Virtual Reality 196

XR Today - Virtual Reality

OCTOBER 4, 2023

Jack Daniel’s opened its virtual doors to the public by commemorating urban art and the 50th anniversary of hip-hop in late September. Currently ongoing, the iconic brand has launched The Verse — the company’s first virtual reality (VR) immersive experience — under its Art, Beats + Lyrics programme.

Groups 242

Groups Tennessee Los Angeles San Francisco 242

ARPost

DECEMBER 29, 2020

Augmented reality, in laymen’s terms, is a technological advancement where digital content is added onto a live camera feed, making that digital content look like it is part of the physical world. See Also: Augmented Reality and Gamification in Marketing and Retail. Facebook and Apple are serious about augmented reality.

Strategy 483

Strategy AR Augmented Reality Construction 483

VRScout

JULY 14, 2018

Apple furthers its commitment to VR with an external graphics processor that brings high-end, desktop level graphics to the Macbook Pro. In terms of sheer popularity, very few models of laptop computers are able to hold a candle to Apple’s Macbook Pro. This has become especially true in terms of virtual reality technology.

Apple 219

Apple Course Retail Virtual Reality 219

The Ghost Howls

MAY 25, 2020

Apple Glasses may release in 2021 for $499. In the end, technologist Jon Prosser has revealed the main details he knows about the Apple Glasses. Well, on another website, I’ve been able to find someone that reading some Apple’s documents has found pictures of strange colored circular tags that may act as QR Codes for Apple devices.

Oculus 254

Oculus Apple Hand tracking Magic Leap 254

XR Today - Virtual Reality

NOVEMBER 7, 2023

” Additionally, the news report found that the ByteDance-owned virtual reality (VR) enterprise had begun communicating with its affected employees about compensation. Further issues have surfaced due to ongoing competition with the Meta Quest 3 and upcoming Apple Vision Pro headsets.

Strategy 138

Strategy Hand tracking Virtual Reality Europe 138

The Ghost Howls

FEBRUARY 15, 2021

It wants to create an ecosystem , where most probably all the devices can work together (like it happens today with Apple devices); The report also claims that Facebook may be building its own operating system to encompass all these devices. WebXR is the standard to provide augmented and virtual reality experiences on the web.

Taiwan 369

Taiwan Apple Augmented Reality Machine Learning 369

Upload VR

JANUARY 9, 2023

New reports suggest that prototype models of Apple’s mixed reality headset are now in third-party developers’ hands. Gurman states that even though Apple’s still resolving “many kinks” with the hardware, software and services, that’s been done so developers can begin working on third-party apps.

Apple 123

Apple Hardware Software Retail 123

Hypergrid Business

JUNE 26, 2023

And they cost just $379 — still a little on the high side but about as much as you’d pay for a second monitor, and only about a tenth of the price of Apple’s yet-to-be-released Apple Vision Pro headset. Crew customers don’t see any practical applications for augmented or virtual reality.

Data 98

Data Survey Real Estate Augmented Reality 98

ARVR

DECEMBER 13, 2021

Startups like ARway (acquired by NexTech*) and Dent Reality (raised $3.4 When Apple launched ARkit in 2007, several concept videos emerged on YouTube showing AR’s potential to guide customers through airports and shopping malls. The benefit for retailers is to improve in-store shopping, thus gaining a competitive edge.

AR 130

AR Retail Data Google 130

Road to VR

NOVEMBER 3, 2017

Android users with flagship-level phones could soon have access to a host of similar AR functions however thanks to Google’s ARCore , which was announced a few months after Apple’s ARKit. SEE ALSO 8 Cool AR Apps to Try Now That Apple iOS 11 is Here. Not yet anyway.

Augmented Reality 228

Augmented Reality Amazon Retail AR 228

UploadVR Between Realities podcast

JUNE 5, 2017

Valve and Apple made some long awaited news today ; the latter’s new iMac Pro will support VR. Apple went in-depth on the specs behind the most powerful Mac yet at its press event today. It isn’t cheap; the iMac Pro will retail for some $4,999, which is well over triple what some VR-ready Windows PCs cost.

Apple 195

Apple Retail Virtual Reality HTC 195

The Ghost Howls

MAY 1, 2023

And of course, they are going to appeal this decision… More info PSVR 2 to be sold in retail stores Sony Interactive Entertainment has announced that “soon”, PSVR 2 will be sold in dedicated retail store locations. And this will be beneficial for everyone in the field. I hope for this second scenario, of course.

Apple 310

Apple Ukraine Microsoft Chile 310

Tech Trends VR

FEBRUARY 27, 2019

The Augmented Reality retail showcasing market is expected to show a 133% Compound Annual Growth Rate (CAGR) over the next five years, reaching $24.4B, according to the IDC Click To Tweet. CEO Mike Cadoux says 2018 has been a great year for AR, with Snapchat and Facebook enabling developers like them to push content on their platforms.

Augmented Reality 335

Augmented Reality Retail Trends AR 335

ARPost

JULY 17, 2020

As the technology continues to evolve, its applications might have a place in runways, dance floors, or retail. See Also: How Virtual Reality Takes Art to New Heights. Super You is compatible with Apple gadgets with the A12 and A13 chip. The company does intend to develop the app further.

Augmented Reality 527

Augmented Reality AR Technology Unity 527

ARVR

JANUARY 22, 2021

You guessed it: The Apple AR glasses. This is just a sketch of how the long-anticipated Apple glasses could look like I know it’s a stretch, and as much a wish than a prediction. Well, Apple has been warming up to this for several years. But Apple is looking for the right killer app and the right timing. link] 2021?—?the

AR 130

AR Augmented Reality Apple Trends 130

The Ghost Howls

OCTOBER 11, 2023

More info Apple Vision Pro may have a very slow start The same Ming-Chi Kuo, who probably woke up with a lot of pessimism that day, has also expressed doubts about the widespread success of the Apple Vision Pro. This would mean that Apple’s XR offering should rely for 3 years on a very expensive headset with very low sales.

Apple 353

Apple Unreal Hand tracking Ukraine 353

XR Today - Mixed Reality tag

APRIL 5, 2024

Mixed Reality (MR) headsets are surging into the spotlight, attracting customers and business leaders alike. In the past, creating a true “mixed reality” experience was complex, meaning virtual reality devices and smart glasses consumed a larger portion of the XR market. The MR headsets space is growing faster than ever.

Training 90

Training Augmented Reality Microsoft Tools 90