XR Today - Mixed Reality tag

SEPTEMBER 13, 2023

Apple is gearing up for the Vision Pro debut. The firm’s first XR headset is due soon, and with it comes a spatial computing ambition that draws similarities and differences to Lenovo, Microsoft, Meta, HTC VIVE, and other XR headset vendors. Just days after the Sapetop announcement, Apple revealed its Vision Pro product.

Apple 97

Apple Immersion AR Hardware 97

The Ghost Howls

JULY 31, 2023

We were all waiting for an Apple announcement, hoping that it could bring back some enthusiasm into the field, and it seems that the Vision Pro is having some beneficial effects , indeed. Apple showed investors that XR is not a fad, and even if it is still in its early stages, it is going to stay. appeared first on The Ghost Howls.

Apple 269

Apple Ukraine Samsung Data 269

The Ghost Howls

SEPTEMBER 6, 2022

I can’t wait to discover the Pico 4, the Quest Pro, and the Apple Reality headsets… and you? Apple headset may be called “Reality”. We have new rumors about the upcoming Apple headset. It seems that one of Apple’s shell companies has just registered the trademarks “Reality One”, “Reality Pro”, and “Reality Processor”.

Apple 349

Apple Haptic Ukraine Oculus 349

XR Today - Mixed Reality tag

JANUARY 5, 2024

With CES around the corner, the AR/VR/MR marketplace is already rumbling just days into the new year, with many significant developments in the immersive solutions space. This week saw Microsoft, Google, Samsung, Qualcomm, Meta, and Sony move to optimize their product offerings and business operations.

Microsoft 66

Microsoft Sony Samsung Immersion 66

XR Today - Big XR News tag

JANUARY 27, 2023

Following last week’s theme of layoffs across the tech sector, this week continues the unemployment trend as influential groups reassess the space and US Courts aim at Google. Recently, Microsoft entered an extended partnership with OpenAI, the firm behind ChatGPT, to expand the tech solution to business clients.

Apple 77

Apple Head Mounted Display Microsoft Trends 77

XR Today - Mixed Reality tag

FEBRUARY 19, 2024

A new airline is planning to offer flyers Apple Vision Pro headsets for in-flight entertainment. Beond said the Apple devices will be available for select customers on flights to the Maldives. The airline is a joint venture between a Middle East investment firm and SIMDI Group – a Maldivian hospitality company.

Maldives 94

Maldives Apple Entertainment Tools 94

The Ghost Howls

MARCH 1, 2024

A new cycle of XR The Apple Vision Pro launch has been a disruptive moment for our industry (Image by Apple) As I said in a popular post a few months ago , I think we have entered a new cycle for immersive realities. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor).

Trends 414

Trends Apple Google Unity 414

The Ghost Howls

MARCH 13, 2023

I’ve very limited time, but luckily this week has not been very relevant for the ecosystem, so I’m managing to write this newsletter anyway Top news of the week (Image by Microsoft) AltspaceVR shuts down In one of the saddest moments of the latest years in VR, AltspaceVR has closed its doors.

Ukraine 316

Ukraine Apple Groups Augmented Reality 316

XR Today - Mixed Reality tag

JANUARY 24, 2023

Apple Inc has entered talks with roughly six media partner firms to launch a virtual reality (VR) content platform for its upcoming headset, reports revealed on Monday. The partnership aims to integrate the Cupertino-based firm’s Apple TV+ product lineup on the new head-mounted displays (HMDs).

Apple 95

Apple Head Mounted Display Motion Capture AR 95

XR Today - Big XR News tag

MAY 19, 2023

This week, the immersive space felt an injection of innovation, with various leading firms hinting at the big news and committing to more prominent partnerships. Amidst rumours of Apple’s new headset, many firms are ramping up efforts, perhaps partly due to a looming sense of competition. The news is ramping up!

Apple 68

Apple New Zealand Immersion Unreal 68

XR Today - Mixed Reality tag

SEPTEMBER 22, 2023

Meanwhile, the immersive industry is coming closer to a potential paradigm shift in 2024, as big technology brands plan to make a mark on the emerging sector. Moreover, Michael Guerin said that over the next few years, immersive and spatial storytelling experiences would become “much more prevalent in the next three to five years.”

Unity 59

Unity Microsoft Training Trends 59

XR Today - Mixed Reality tag

APRIL 15, 2024

The OpenXR API is a core piece behind many XR headsets from vendors such as Acer, ByteDance, Canon, HTC, Magic Leap, Meta, Microsoft, Sony, XREAL, Qualcomm, Valve, and Varjo. NVIDIA is working to leverage OpenXR in its CloudXR Suite that enables flexible delivery of sophisticated immersive experiences to a broad range of devices.

Unity 91

Unity Groups Unreal Industry 91

XR Today - Big XR News tag

JULY 26, 2023

The Apple Vision Pro has made sensational headlines across global media outlets, leading to renewed interest in virtual, augmented, mixed, and extended reality (VR/AR/MR/XR) technologies. “Everyone was even waiting till Apple announced something. It is not sure what they are building in their garage,” he said.

Apple 77

Apple Eye Tracking Controllers Filming 77

XR Today - Mixed Reality tag

DECEMBER 15, 2023

Major firms like Apple are sending staff to stores across the USA to train staff using its new MR headset. Apple Preps Retail Stores for Vision Pro Debut Apple is preparing for the release of its Vision Pro device, which was announced earlier this year. On the other hand, as market competition rises, pressure also increases.

Apple 68

Apple Retail Training Arizona 68

Hypergrid Business

JANUARY 25, 2023

AltspaceVR was a consumer-focused immersive space that could be accessed either via the desktop or through a virtual reality headset. Plus, it was a proprietary system, owned by Microsoft, and didn’t play well with other metaverse platforms. In an SEC filing last Wednesday , Microsoft said it will lay off 10,000 employees.

Microsoft 145

Microsoft Virtual Reality Augmented Reality Apple 145

AR Insider

JULY 19, 2021

The Glimpse Group (NASDQ: VRAR) Completes Its IPO. Glimpse companies include Adept Learning, D6, Foretell Reality, Immerse Health Group, Post Reality, and Early Adopter. Free roam VR is only true, fully immersive VR experience you can have, replete with natural locomotion and spatial props. They have to.

New York 325

New York AR Groups Immersion 325

XR Today - Virtual Reality

JANUARY 1, 2024

Here are some of the VR vendors making waves in the industry as of 2024: RealWear Meta Apple Goertek Pimax Pico HP HTC Vive Samsung Varjo Lenovo Valve Index Vrgineers RealWear Exploring various aspects of the immersive technology landscape, RealWear produces sensors, apps, and hardware for the XR space.

Virtual Reality 130

Virtual Reality Samsung Tools Apple 130

XR Today - Augmented Reality tag

DECEMBER 11, 2023

The technology’s similarity to pre-existing systems enables the easy integration of XR within a range of business environments, such as construction and healthcare, helping drive the adoption of immersive solutions and devices. A group leading enterprise integration of digital twins is the Orlando Economic Partnership (OEP).

Unity 106

Unity Construction Real Estate Data 106

ARPost

FEBRUARY 6, 2023

Although gaming is certainly a great use case and example of what immersive VR experiences can deliver, the possibilities are endless,” said Vindevogel. That’s because VR is capable of creating such immersive, interactive, and social experiences. This, he thinks, will prompt the growth of the number of VR consumers.

Virtual Reality 400

Virtual Reality Unreal Technology Tools 400

XR Today - Mixed Reality tag

SEPTEMBER 1, 2023

Not only is Meta’s Connect event coming up quickly, but Apple and Microsoft are also working towards establishing XR productivity tools. ” Apple Vision Pro Nears Reality The Apple Vision Pro price point shocked audiences during its debut. However, Apple might be working on a solution via cheaper microdisplays.

Google 57

Google Apple Latvia Retail 57

ARPost

SEPTEMBER 27, 2021

This year, AWE is partnering with Rooom for a much more immersive virtual AWE. The company has since teased hardware and a collaboration with Microsoft Mesh , so their AWE appearance could mean anything. This real-time rendering platform is the backbone of many of our digital experiences, as well as many of our immersive experiences.

Conference 511

Conference AR Augmented Reality Hardware 511

Hypergrid Business

FEBRUARY 6, 2023

I myself switched from Apple to Samsung in 2015 specifically for Samsung’s Gear VR headset. But if Apple beats them to it, I’ll switch back to Apple. ” Roh also mentioned that Samsung’s XR venture will involve service partnerships with Meta and Microsoft, but declined to provide specific details.

Samsung 109

Samsung Google Microsoft Spain 109

The Ghost Howls

SEPTEMBER 12, 2023

I hope to be wrong, of course: maybe Valve has just accelerated to launch its device before Apple may finally release its one. The project is carried on by Microsoft which was given the monster contract of $22B to create this device by modifying its HoloLens glasses. And its latest update, dubbed the “Mixed Reality 2.0

Motion Capture 343

Motion Capture Ukraine Apple Gaming 343

The AR Show

JANUARY 16, 2024

Previously Michael spent nearly a decade working with the Microsoft Hololens team. He was a Principle Engineering Lead at Microsoft for a couple of years, left to be the founding partner of Object theTheory, where he and his team worked with enterprises to leverage AR and VR technologies, often in combination with IoT and AI/Machine Learning.

Machine Learning 59

Machine Learning Microsoft Haptic Software 59

XR Today - VR Headsets tag

MARCH 4, 2024

The Vision Pro bring Apple’s branding into the space and, with it, many eyes. Now, it appears that various major firms are joining suit by developing immersive workplace solutions. During the event, AWS VP Matt Wood conducted a live broadcast, allowing him to interact with a group of attendees identified as MWC 2024.

Head Mounted Display 95

Head Mounted Display Samsung Eye Tracking Immersion 95

Road to VR

JULY 11, 2017

We’re all waiting for the day when you can put on a singular, tether-free headset and experience all the ‘R’s that VR/AR/MR have to offer—and NormalVR , a “small but focused” group of passionate immersive media creators just gave us a peek into what’s possible when you mash it all together.

Video 201

Video AR Groups Microsoft 201

XR Today - Augmented Reality tag

NOVEMBER 6, 2023

Leading AR device representatives like Meta, RealWear, and Qualcomm are highlighting how lightweight immersive hardware can streamline work tasks with assistive reality visuals. The research team is working to assist the massive demographic with an immersive solution to help with everyday tasks.

AR 87

AR Healthcare Microsoft Study 87

XR Today - Mixed Reality tag

JANUARY 22, 2024

This month, Porsche partnered with XR giant Meta to leverage its Quest 3 MR headsets to create immersive presentations for upcoming vehicles in a bid to showcase how emerging Metaverse services provide business value. Meta is looking to leverage fully enterprise-ready immersive, shared VR environments to promote its Metaverse vision.

Automotive 99

Automotive Industry Immersion Microsoft 99

The Ghost Howls

JUNE 26, 2023

After having announced some of the features and the price just before the launch of the Apple Vision Pro, now the company formerly known as Facebook is already working towards the launch of the device. Best Buy has already published the page about Quest 3, marked as “Coming Soon”.

Unity 295

Unity Retail Eye Tracking Simulation 295

XR Today - Mixed Reality tag

AUGUST 30, 2023

In a recent Apple developer blog post , the firm chose to highlight the experiences of four XR insiders who spent time working at its Labs developer suite. The spaces also let developers test and optimize immersive applications for visionOS. The Apple-built spaces encourage XR developers to create content under the guidance of Apple.

Apple 78

Apple Singapore Immersion Simulation 78

Road to VR

SEPTEMBER 8, 2016

Yesterday Apple held a keynote presentation to update the world on their latest products. It’s too early for Apple to jump into the AR/VR game. That much was made clear on stage at the company’s latest keynote where they revealed the iPhone 7 and the Apple Watch Series 2. Acquisitions.

Apple 100

Apple AR Head Mounted Display Augmented Reality 100

XR Today - Augmented Reality tag

JUNE 7, 2023

Apple’s Vision Pro device is coming in under a year if predictions are correct. An infinite digital canvas is how Apple sees its immersive product. Apple invites users to leverage Vision Pro as a tool to enhance their personal or professional workflows.

Software 73

Software Apple Unity Immersion 73

XR Today - Mixed Reality tag

JUNE 28, 2022

Tencent Holdings is set to build an extended reality (XR) unit, its immersive wing tasked with developing hardware and software for future metaverse solutions, Reuters reported last week, citing three sources familiar with the matter.

Government 96

Government Entertainment Software Hardware 96

ARPost

APRIL 29, 2021

AR remote collaboration with IoT devices as well as low-latency calling in less-than-ideal locations and conditions are only likely to improve as the company is one of the most active groups in exploring 5G. TechSee and Vuzix (and Microsoft). Incidentally, Vuzix also supports Teams, Microsoft’s remote conferencing platform.

AR 266

AR Augmented Reality Microsoft Magic Leap 266

XR Today - Mixed Reality tag

AUGUST 11, 2023

Apple is diving head-first into the XR market with the Apple Vision Pro. Despite numerous claims from the tech giant that they’re still investing in immersive experiences , Meta’s focus seems to have changed. Microsoft has also struggled with its vision for an industrial metaverse solution this year.

Microsoft 77

Microsoft Tools Technology Trends 77

XR Today - Augmented Reality tag

FEBRUARY 20, 2023

Unlike a VR headset, smart glasses focus on presenting an AR environment which overlays immersive visualizations upon a user’s location. Immersive spatial computing devices such as smart glasses and VR headsets enable users to navigate spatial UI, applications, and immersive environments via RT3D menus.

Magic Leap 105

Magic Leap Immersion AR Hardware 105

The Ghost Howls

FEBRUARY 14, 2022

PSVR 2, Apple XR visor) and games, will be fundamental to understand its evolution and its potential. But it is for sure a feature that will enable not only more immersive social VR interactions (which I guess are the main goal for Meta), but also new kinds of VR experiences. References to Apple RealityOS have been leaked.

Virtual Reality 290

Virtual Reality Microsoft Haptic Apple 290