The Ghost Howls

JUNE 5, 2023

I just watched the full keynote of Apple at WWDC , where the company in Cupertino announced the Apple VisionPro headset. UX : Can Apple make XR usable? Use cases : Can Apple make XR useful? Partnership : Who’s onboard with Apple in this journey? Terms : Will Apple invent new words to define XR?

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The Ghost Howls

APRIL 22, 2023

I was reading Mark Gurman’s latest rumors about the upcoming Apple headset, and I found his article very intriguing. Apple’s products are very popular among content creators (e.g. This is the first Apple keynote I watched hoping for something XR-related. Let me explain to you why. The seamless transition iPhone X.

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XR Today - Mixed Reality tag

APRIL 3, 2024

Apple Vision Pro’s latest update optimises the device’s persona remote immersive communication feature, further boosting the device’s potential of bringing immersive conferencing features to the productivity-focused device. Apple first noted the Avatar system would upgrade during its Vision Pro 1.1 In version 1.1,

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The Ghost Howls

FEBRUARY 26, 2024

The hype for the Apple Pro is starting to deflate and it is possible to see that from some cues: for instance, there are more critics of the headset and fewer articles are talking about it. So at the beginning of next year, we may have huge players like Apple, Google, and Meta battling for the high-end XR sector.

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The Ghost Howls

DECEMBER 5, 2022

Apple headset may have been delayed again. A new week, a new set of rumors about the upcoming Apple Reality One, the most awaited headset in the history of XR. This week we got to know that Apple has just rebranded the operating system of the upcoming device from RealityOS (or rOS) to xrOS. Top news of the week. Image by Sony).

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Upload VR

MARCH 20, 2024

While Apple Vision Pro validated much of what Meta (formerly Facebook) did in VR over the last decade, the headset also echoes work under Google's umbrella at Job Simulator development studio Owlchemy Labs. When we first tried the Apple Vision Pro, we were like, 'yes!' With Apple, you can use Swift UI.

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Road to VR

MAY 15, 2023

Palmer Luckey, the founder of Oculus who left the company in 2017, appears to have insider knowledge of upcoming Apple XR headset, which is expected to be unveiled at its Worldwide Developers Conference (WWDC) next month. To Luckey, Apple’s hotly awaited entrance into the space is apparently “so good.”

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Road to VR

JUNE 3, 2019

At the company’s annual WWDC developer conference today, Apple revealed ARKit 3, its latest set of developer tools for creating AR applications on iOS. Apple also introduced Reality Composer and RealityKit to make it easier for developers to build augmented reality apps.

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VRScout

JUNE 5, 2017

Apple is jumping firmly into the world of augmented reality. Announced during WWDC, ARKit brings AR development tools to iOS, allowing your phone’s sensors to detect things like depth, ambient light, and motion. Apple also showed off what the new development tool would look like with the popular AR game Pokemon Go.

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Road to VR

AUGUST 1, 2019

A flurry of new job listings for Apple’s secretive ‘Technology Development Group’ suggests that the company has reached a new phase of turning its years of AR/VR R&D into actual upcoming products. However, Apple only barely dipped its toe into VR , but in recent years has become publicly silent on the subject.

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The Ghost Howls

JULY 24, 2023

But I hope you’ll enjoy this newsletter coming from the world of the undead anyway… Top news of the week (Image by Apple) Apple starts accepting applications for Vision Pro devkits Apple has started accepting applications from interested developers to get a Vision Pro to develop XR experiences.

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The Ghost Howls

JULY 18, 2022

Apple to launch a second “more affordable” headset in 2025. Since the rumors about the upcoming Apple headset were not enough, the famous Apple analyst Ming-Chi Kuo has thought well to release rumors about the next-generation headset. Other relevant news. Image from the web). Anyway, we’ll see… these are all speculations.

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The Ghost Howls

MAY 23, 2023

Since there is the possibility that Apple announces its headset soon, all the companies are rushing to announce what they have in the pipeline before the big day. Most likely that will be the name of its operating system The headset should be launched at WWDC according to all the most relevant Apple analysts. It’s been a strange week.

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The Ghost Howls

MAY 17, 2020

Apple glasses are coming in 2021–2022 and they are incredibly sleek. Apple glasses are coming. The glasses are expected to run a new operating system, rOS (or reality OS), and Apple is exploring touch panels, voice activation, and head gestures as a means of control. Apple is really good at selling stuff.

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Road to VR

JUNE 5, 2017

At Apple’s World Wide Developer Conference today, the company made a major shift in their embrace of virtual reality with several new VR announcements during the event’s opening keynote. Today marks a major shift in Apple’s public support for virtual reality. Photo courtesy Apple.

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XR Today - Mixed Reality tag

NOVEMBER 2, 2023

The L4S technology allows a massively consistent, improved quality of experience for XR tools, allowing multiple people using the platform to collaborates in extended reality (XR) design spaces at the same time. This applies greatly to cloud-based XR services, which demand near-zero latency to operate for its customers.

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Upload VR

FEBRUARY 20, 2024

Before I dive into my experience using Apple Vision Pro, I think it's worth a quick discussion on my experience actually getting it. Whenever I pre-order new Apple products, I do so as soon as the online store opens. They had only done a couple handfuls of demos, and sold less than 10 devices. I couldn’t agree more.

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The Ghost Howls

APRIL 18, 2022

Meta starts offering monetization tools in Horizon Worlds, but with a big toll. Meta has started offering some beta monetization tools inside Horizon Worlds. He complained about having to obey platforms and their taxes (clearly hinting at Apple), saying that he had a different vision. Other relevant news. Image by Meta).

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The Ghost Howls

JUNE 13, 2022

Image by Apple). Apple has not announced any glasses at WWDC. Every year, we have the same ritual: we wait for an event by Apple, hoping to hear some news about an upcoming XR device, then nothing happens in this sense, we are disappointed and so we hope for a new reveal next year. Top news of the week. Other relevant news.

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Upload VR

SEPTEMBER 12, 2023

Tim Cook said today Apple Vision Pro is still on track to ship early next year. During today's Apple Event livestream , in which the company announced the iPhone 15 series and new Watch models, Cook confirmed that its first "spatial computer" is still on track to ship in "early 2024" as Apple announced at WWDC back in June.

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XR Today - Augmented Reality tag

FEBRUARY 23, 2024

1,000 Spatial Apps Available for Apple’s Vision Pro More than 1,000 apps are available in the App Store for the Apple Vision Pro, as revealed by an Apple executive. The announcement came just over two weeks after the headset had been launched, during which Apple stated there were 600 apps in the store.

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VRScout

JUNE 4, 2018

Apple continues to jump firmly into the world of augmented reality (AR). Craig Federighi, senior vice president of software engineering, announced that Apple has partnered with Adobe on a new file format for AR, called Universal Scene Description (USDZ). A new file format (USDZ) makes way for ARKit multi-user support.

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Upload VR

JULY 7, 2023

Apple Vision Pro will reportedly have a very slow rollout. Officially Apple Vision Pro is set to go on sale in "early 2024" in the US for $3500, and then in more (as yet undisclosed) countries "later" in the year. Apple is reportedly considering selling a top strap accessory. UploadVR David Heaney

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XR Today - Mixed Reality tag

FEBRUARY 28, 2024

Notably, a big market shifting factor is Apple’s entry, Shen noted: I think having Apple come in has really validated everything that we’ve invested in, in our hardware, our platform, our infrastructure, and we’ve seen a lot more interest in this space and even this show (MDC 2024).

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Road to VR

FEBRUARY 1, 2024

Over the last three weeks I’ve had the chance to spend significant time in Apple Vision Pro. It’s not just Vision Pro itself, it’s Apple. Everything about the device suggests the company does not consider the headset a tech demo. This is the biggest thing to happen since Facebook bought Oculus in 2014.

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XR Today - Mixed Reality tag

NOVEMBER 20, 2023

Some of the latest tools on Unity 6 will pilot on Fantasy Kingdom, which will demo stylised environments created at Synty Studios. Each of the demos will showcase lighting, rendering, and scaling capabilities for Unity’s world-class solution and major improvements to its performance.

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The Ghost Howls

MARCH 1, 2024

A new cycle of XR The Apple Vision Pro launch has been a disruptive moment for our industry (Image by Apple) As I said in a popular post a few months ago , I think we have entered a new cycle for immersive realities. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor).

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XR Today - Mixed Reality tag

FEBRUARY 9, 2024

In this Apple Vision Pro review, we’re finally taking a closer look at the spatial computing device set to change the extended reality world. We previously had an opportunity to check out this long-awaited XR headset in its demo version in 2023. So, how much does the Apple Vision Pro cost?

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Road to VR

JUNE 4, 2018

At Worldwide Developer Conference today, Apple announced a new avatar system, dubbed ‘Memoji’, the company’s next step into the world of iPhone X animated emojis mapped to a user’s facial movements. Move over Samsung AR Emoji , because Apple looks to have gotten the cutesy Pixar-vibe down pat.

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XR Today - Mixed Reality tag

JANUARY 6, 2023

The VITURE One demoed its mixed reality (MR) gaming Mobile Dock solution at the Consumer Electronics Show (CES) 2023 in Las Vegas. It also connects to streaming platforms such as Apple TV and Netflix for massive cinematic experiences. It also released accessories such as lens shades, charging cases, and other tools.

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UploadVR Between Realities podcast

JUNE 28, 2017

On the heels of Apple’s developer-friendly ARKit announcement users have already taken to the toolset to create some amazing proof of concept demos. This demo shows what it could be like to seek and destroy the little baddies as they flutter around you instead of just on an arcade cabinet’s screen.

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XR Today - Mixed Reality tag

MARCH 29, 2024

Will the Apple Vision Pro Debut in China Apple’s CEO and spatial computing champion, Tim Cook , confirmed that the recently released Apple Vision Pro would land in China in 2024. Tim Cook confirmed that Apple plans to release the Apple Vision Pro later this year at the China Development Forum in Beijing.

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The Ghost Howls

MARCH 5, 2024

This seems to hint that the two companies are going to build a new XR headset together, which according to the rumors will be the Quest Pro 2, which would be aimed at competing directly with the Apple Vision Pro. This could be useful to let Meta answer to the movies available on the Apple Vision Pro because of Apple TV.

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Mashable VR

JUNE 6, 2022

Apple has revealed the updates coming in iPadOS 16 and they're designed to take iPad's "versatility even further." A few things to know: Apple is focusing on offering "desktop-class apps," essentially bringing features you already use on Mac to the iPad. Apple wants your iPad to be a reliable second screen. Credit: Apple.

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Upload VR

NOVEMBER 10, 2023

Could Apple Vision Pro be a serious competitor in the enterprise AR market? While Vision Pro was mainly pitched as a consumer product when revealed at WWDC in June, Apple also teased enterprise use cases, including room-scale augmented reality apps. I almost get so blasé about VR.

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VRScout

JULY 3, 2017

From an interdimensional portal to dancing ballerina robots, the ARkit from Apple is changing AR one killer project at a time. But with a healthy catalogue of unique demos and experiences already pulsing through the ARkit ecosystem, these example are just the tip of the metaphorical iceberg. INTER-DIMENSIONAL PORTAL.

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XR Today - Virtual Reality

MARCH 7, 2024

The firm also highlighted a collaboration demo named Caddy, which enables remote groups to work on VR/MR CAD models. Meta notes how the Caddy demo highlights how VR/MR can increase accessibility to tools such as CAD and 3D modelling software – with Meta noting how the tech can “level the playing field.”

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